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Sunk Cost Bias

Sunk Cost Bias

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 Welcome to today's episode, where we dive into the fascinating world of decision-making and the powerful grip of the sunk cost bias. Ever found yourself sticking to a bad investment, a failing project, or a toxic relationship just because you've already put in so much time, money, or effort? You're not alone. In this episode, we'll explore why we fall into this trap, the psychology behind it, and how to break free. Stay tuned to learn how to make smarter choices and let go of what's holding you back.

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.