We just spent $120k on a coach without blinking an eye because we KNEW we would get value from his course and be able to grow our business.

So how do you become the coach that people are happy to spend money on without any hesitation?

In today’s episode we’re talking about all the reasons why your current offer might not be working, how to craft an offer that will have everyone sold on your course and even advice on how to price your offer.

You’ll hear:

• 0:00 - What’s been going on with us recently
• 4:57 - The reason why most offers fail
• 6:41 - The one thing every offer HAS to have to be successful (you need to check if yours has this)
• 8:12 -  What makes a promise go from boring to something your audience can’t resist
• 9:36 - How to know if your offer is actually a good one
• 11:40 - The time a coach lied about their testimonials…
• 12:55 - How to avoid sounding like every other coach in your niche
• 14:43 - What makes someone an obvious choice in a crowded market
• 15:45 - We just spent $120k on a coach… Here’s what was so good about his offer
• 18:38 - Which is more important? The proof or the positioning of your offer?
• 22:04 - The worst place to get advice on your pricing strategy
• 23:15 - Why coaches are so scared to charge more (and how to push past it)
• 28:18 - How to know if the pricing of your offer is losing you money

If you want help fixing your offer, DM us over at @realtimfrey or @stephgorton__, we’d love to help you!

Watch the YouTube version of the podcast here.

Ready to build your 7 Figure+ Business? Apply to join Success School here.

And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.

Join us every Monday to get your weekly hit of knowledge.

If you have any questions or find value in the show, let us know on IG @realtimfrey & @stephgorton__ or for more on our courses and mentorship head over to Success School's Website.

Last week we shared the first five steps to take your business from $10k months to $50k months, and today, we’re back with the final four.

If you missed Part 1 and want to hear about the marketing shift that took our clients from $5k to $80k months, and find out exactly where you should be spending your time in order to grow, (and so much more) then make sure you queue it up after this one.

• Spotify | Apple | YouTube

You’ll hear:

• 0:00 - Why Part One mattered (and why you need this)
• 5:21 - The $10k trap that kills more businesses than failure ever will
• 7:36 - Why more funnels aren’t the answer
• 14:58 - How to use nurture sequences correctly to build trust
• 16:13 - The landing page behind a $95k month
• 19:21 - Cash collected vs. cash projected
• 24:44 - Taxes, taxes, taxes
• 28:35 - How to have renewal conversations without feeling awkward
• 37:28 - The very first hire every $10k coach should make
• 39:28 - The real reason your SOPs suck and how to create better ones
• 41:30 - The one thing that actually changes the game when you’re scaling

Watch the YouTube version of the podcast here.

Ready to build your 7 Figure+ Business? Apply to join Success School here.

And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.

Got questions or want more free content? Follow us over at @realtimfrey or @stephgorton__

Join us every Monday to get your weekly hit of knowledge.

If you have any questions or find value in the show, let us know on IG @realtimfrey & @stephgorton__ or for more on our courses and mentorship head over to Success School's Website.

If you’re working harder than ever but your bank account is telling a different story, this episode is for you.

There are 10 things you need to master if you want to hit $50k/month and we’re going to share every single one of them over this two part series.

Because the skills that got you to $10k months are also the skills that are keeping you trapped there.

You’ll hear:

0:00 - Why this episode

1:08 - What does your ideal client think of YOUR business & brand?

3:08 - How someone making a million dollars a month decides where to spend their time

6:49 - The mindset shift you need to make $50,000 months

7:46 - Where YOU should be spending your time if you want to grow

10:47 - If you’re avoiding tracking your numbers, listen to this

13:14 - The biggest distraction that will STOP you from reaching your goals

13:53 - Deciding on your niche

21:03 - The marketing shift our client made to go from $5k to 80k months

22:16 - How to be seen as the go-to in your industry

25:10 - Is there such thing as too many ads?

28:27 - This is the number one reason sales fall through

29:48 - The one type of content we would make forever

34:35 - the best funnels for coaches in 2025

38:13 - What to do once you’ve used all your referrals

44:42 - Steph’s one regret in business

45:32 - I wasn’t going to share this with the podcast audience

47:40 - How to build a Sales Machine

48:19 - The questions to ask to prequalify your leads

50:58 - The biggest mistakes we see people make on their sales calls

53:52 - If you feel like following up is PUSHY listen to this

Watch the YouTube version of the podcast here.

Check out the “I love that” video here - https://www.instagram.com/reel/DO-WfemD7-A/?igsh=a3ptaG1rMDBldDhm

Ready to build your 7 Figure+ Business? Apply to join Success School here.

Join us every Monday to get your weekly hit of knowledge.

If you have any questions or find value in the show, let us know on IG @realtimfrey & @stephgorton__ or for more on our courses and mentorship head over to Success School's Website.

Most people would kill for a $40k payday. We turned it down.

And we cancelled our launch, too.

Crazy? Maybe.

But in this episode we’re sharing exactly why we did it…

This guys, is the kind of access most coaches don’t give you.

You’ll hear:

04:33 – Why we cancelled a conversion event that would have brought in thousands of dollars

09:25 – The 11-email strategy we use to sell workshops (without long pre-launch runway)

10:38 – How to use marketing angles in a way that no one can will be saying no to your offer

13:03 – What we’d do differently after running 10+ workshops

16:40 – Why we said no to a $40k accelerator

24:00 – Our honest takes on social media addiction, screen time and if we would be on it if we didn’t work in the space

28:30 – The framework that will make you want to change everything in health, business & your life

31:50 – What we’ve learnt from Chris Griffin’s content strategies (we know someone who’s working with him 🤫)

35:30 – Steph’s experiment with posting twice a day (find out if you need to start doing this too)

41:57 – Did firing our sales team work out? Or was it a massive fail?

47:25 – Why we’ll never go back to one off sales

48:33 – Our polar opposite takes on AI, purpose, and what life looks like if jobs disappear

Watch the YouTube version of the podcast here.

Ready to build your 7 Figure+ Business? Apply to join Success School here.

And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.

Got questions or want more free content? Follow us over at @realtimfrey or @stephgorton__

Join us every Monday to get your weekly hit of knowledge.

If you have any questions or find value in the show, let us know on IG @realtimfrey & @stephgorton__ or for more on our courses and mentorship head over to Success School's Website.

Most business owners don’t fail because they’re lazy, they fail because they’ve got the wrong business model.

We’re answering your questions this week and talking about all the things you DON’T see on Instagram.

Like:

00:22 - Tim’s New Relationship

2:09 - The down side of hyper-independence

3:26 - Do you need to change your friendship group to grow your business?

6:11 - The Business Decisions We Made but would do differently now

6:31 - Why you’re not making sales (hint … it might not be your offer!)

9:30 - What Steph would do differently if she started P&P again

11:22 - Is a new hire the thing you actually need right now?

13:09 - Should you build a personal brand OR a Business Brand?

14:28 - How to survive periods of hustle and growth

17:16 - Advice for anyone building a startup today

19:05 - If Tim could go back in time he’d do this (steal this business idea)

20:37 - How many leads do we actually get from Youtube

22:46 - The one thing AI can’t do right now and what you need to learn

24:36 - Can I build a personal brand without being polarising?

Watch the YouTube version of the podcast here.

If you want your question answered send us a DM or look out for the question box over at @realtimfrey or @stephgorton__

Ready to build your 7 Figure+ Business? Apply to join Success School here.

Join us every Monday to get your weekly hit of knowledge.

If you have any questions or find value in the show, let us know on IG @realtimfrey & @stephgorton__ or for more on our courses and mentorship head over to Success School's Website.

This is one of our most controversial episodes yet and this episode will trigger some of you, but we ask that you keep an open mind.

And if you want to know any more about the process, let us know in the comments or send us a DM over at @realtimfrey or @stephgorton__

Want to scale to $10k months and beyond? Join Success School here

Watch the YouTube version of the podcast here.

Ready to build your 7 Figure+ Business? Apply to join Success School here.

And make sure you hit follow wherever you’re listening.

Join us every Monday to get your weekly hit of knowledge.

If you have any questions or find value in the show, let us know on IG @realtimfrey & @stephgorton__ or for more on our courses and mentorship head over to Success School's Website.

Getting sales in 2025 has changed.

People don’t buy from you the first time they see you … they need to know, like and trust you

Today we’re changing up the podcast and we’re answering YOUR questions and if you thought our content on social media was showing you some raw and unfiltered moments, wait until you listen to this one!

We cover:

0:07 - Why we’re changing the format

1:13 - Tim’s voice in his head

2:29 - Our big life change

5:36 - How can I get seen on social media by my IDEAL clients?

7:00 - What if I don’t want to have a personal brand?

10:09 - How can I get people to trust me without sharing my entire life

12:25 - Why we share EVERYTHING now & what changed

13:49 - The AI tools we use (and the ones we’ll never touch)

15:09 - Steph’s honest thoughts on AI and why she gets aggressive with it now

16:46 - Why most people hate their output from ChatGPT

19:10 - The coaching industry is going to be hit hard by this

20:15 - Do I need video testimonials as well as screenshots?

21:52 - How do you detach from your client results?

25:01 - I hate small talk in the DMS, how do I build real connection?

26:11 - Something that we’ve completely changed our opinions on

30:45 - What to do if you have no proof or testimonials

Want to scale to $10k months and beyond? Join Success School here

And if you want to submit your questions or liked this version of the show let us know over at @realtimfrey or @stephgorton__

Watch the YouTube version of the podcast here.

Ready to build your 7 Figure+ Business? Apply to join Success School here.

And make sure you hit follow wherever you’re listening.

Join us every Monday to get your weekly hit of knowledge.

If you have any questions or find value in the show, let us know on IG @realtimfrey & @stephgorton__ or for more on our courses and mentorship head over to Success School's Website.

Yup you heard that right.

We know we sound crazy (and maybe we are a little) but in today’s completely unfiltered episode, we’re giving you the behind the scenes of one of the biggest (and scariest) decisions we’ve made in our business. We’ll tell you exactly why we did it, what we’re doing instead, and how this change has made our business leaner, simpler, and way more fun to run.

If you’ve ever wondered whether you really need a sales team, or if there’s a smarter, more profitable way to grow… This is your playbook.

You’ll hear:

• 09:02 - How having salespeople made us lazy marketers.. And what we’re doing now
• 11:02 - Where the $400k we were spending on commission goes now…
• 14:30 - the sales process that replaced dozens of calls (and converts faster)
• 18:00 - The checklist we used before making the jump
• 24:00 - Listener Q: When you should be using an offer doc instead of sales calls

Want to scale smarter? Join the Mastermind Program here

Watch the YouTube version of the podcast here.

Ready to build your 7 Figure+ Business? Apply to join Success School here.

And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.

Got questions or want more free content? Follow us over at @realtimfrey or @stephgorton__

Join us every Monday to get your weekly hit of knowledge.

If you have any questions or find value in the show, let us know on IG @realtimfrey & @stephgorton__ or for more on our courses and mentorship head over to Success School's Website.