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Success School

Success School

By: TBC Studios
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About this listen

Are you an online coach stuck at $10K months and ready to break through to $50K?


Join Steph and Tim Frey on the Success School Podcast, where we share the exact strategies we use to grow and run our multi-7 figure coaching business.

Each week you’ll get:


  • Teaching episodes – deep dives into the strategies, systems, and sales processes that drive $50K months.
  • Behind-the-scenes – real talk on what’s working, what’s not, and what we’re testing right now.
  • Q&A episodes – raw answers to the questions coaches like you are asking as you scale.

Expect proven tactics, blunt advice, and plenty of laughs as we show you how to stop hustling for clients and start running a business that works for you.


Hit subscribe and tune in every Monday to start building your $50K month coaching business.

© 2025 Success School
Economics Leadership Management & Leadership Personal Development Personal Success
Episodes
  • We Just Spent $120k on a Coach: How to Be IRRESISTIBLE to Your Audience
    Oct 19 2025

    We just spent $120k on a coach without blinking an eye because we KNEW we would get value from his course and be able to grow our business.


    So how do you become the coach that people are happy to spend money on without any hesitation?


    In today’s episode we’re talking about all the reasons why your current offer might not be working, how to craft an offer that will have everyone sold on your course and even advice on how to price your offer.


    You’ll hear:

    • 0:00 - What’s been going on with us recently
    • 4:57 - The reason why most offers fail
    • 6:41 - The one thing every offer HAS to have to be successful (you need to check if yours has this)
    • 8:12 -  What makes a promise go from boring to something your audience can’t resist
    • 9:36 - How to know if your offer is actually a good one
    • 11:40 - The time a coach lied about their testimonials…
    • 12:55 - How to avoid sounding like every other coach in your niche
    • 14:43 - What makes someone an obvious choice in a crowded market
    • 15:45 - We just spent $120k on a coach… Here’s what was so good about his offer
    • 18:38 - Which is more important? The proof or the positioning of your offer?
    • 22:04 - The worst place to get advice on your pricing strategy
    • 23:15 - Why coaches are so scared to charge more (and how to push past it)
    • 28:18 - How to know if the pricing of your offer is losing you money


    If you want help fixing your offer, DM us over at @realtimfrey or @stephgorton__, we’d love to help you!


    Watch the YouTube version of the podcast here.


    Ready to build your 7 Figure+ Business? Apply to join Success School here.


    And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.


    Join us every Monday to get your weekly hit of knowledge.

    If you have any questions or find value in the show, let us know on IG @realtimfrey & @stephgorton__ or for more on our courses and mentorship head over to Success School's Website.

    Show More Show Less
    31 mins
  • The Roadmap to Go From $10K to $50,000 Months - PART TWO
    Oct 12 2025

    Last week we shared the first five steps to take your business from $10k months to $50k months, and today, we’re back with the final four.


    If you missed Part 1 and want to hear about the marketing shift that took our clients from $5k to $80k months, and find out exactly where you should be spending your time in order to grow, (and so much more) then make sure you queue it up after this one.

    • Spotify | Apple | YouTube



    You’ll hear:

    • 0:00 - Why Part One mattered (and why you need this)
    • 5:21 - The $10k trap that kills more businesses than failure ever will
    • 7:36 - Why more funnels aren’t the answer
    • 14:58 - How to use nurture sequences correctly to build trust
    • 16:13 - The landing page behind a $95k month
    • 19:21 - Cash collected vs. cash projected
    • 24:44 - Taxes, taxes, taxes
    • 28:35 - How to have renewal conversations without feeling awkward
    • 37:28 - The very first hire every $10k coach should make
    • 39:28 - The real reason your SOPs suck and how to create better ones
    • 41:30 - The one thing that actually changes the game when you’re scaling


    Watch the YouTube version of the podcast here.


    Ready to build your 7 Figure+ Business? Apply to join Success School here.


    And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.


    Got questions or want more free content? Follow us over at @realtimfrey or @stephgorton__


    Join us every Monday to get your weekly hit of knowledge.

    If you have any questions or find value in the show, let us know on IG @realtimfrey & @stephgorton__ or for more on our courses and mentorship head over to Success School's Website.

    Show More Show Less
    46 mins
  • The Roadmap to Go From $10K to $50,000 Months - PART ONE
    Oct 5 2025

    If you’re working harder than ever but your bank account is telling a different story, this episode is for you.


    There are 10 things you need to master if you want to hit $50k/month and we’re going to share every single one of them over this two part series.


    Because the skills that got you to $10k months are also the skills that are keeping you trapped there.


    You’ll hear:

    0:00 - Why this episode

    1:08 - What does your ideal client think of YOUR business & brand?

    3:08 - How someone making a million dollars a month decides where to spend their time

    6:49 - The mindset shift you need to make $50,000 months

    7:46 - Where YOU should be spending your time if you want to grow

    10:47 - If you’re avoiding tracking your numbers, listen to this

    13:14 - The biggest distraction that will STOP you from reaching your goals

    13:53 - Deciding on your niche

    21:03 - The marketing shift our client made to go from $5k to 80k months

    22:16 - How to be seen as the go-to in your industry

    25:10 - Is there such thing as too many ads?

    28:27 - This is the number one reason sales fall through

    29:48 - The one type of content we would make forever

    34:35 - the best funnels for coaches in 2025

    38:13 - What to do once you’ve used all your referrals

    44:42 - Steph’s one regret in business

    45:32 - I wasn’t going to share this with the podcast audience

    47:40 - How to build a Sales Machine

    48:19 - The questions to ask to prequalify your leads

    50:58 - The biggest mistakes we see people make on their sales calls

    53:52 - If you feel like following up is PUSHY listen to this


    Watch the YouTube version of the podcast here.

    Check out the “I love that” video here - https://www.instagram.com/reel/DO-WfemD7-A/?igsh=a3ptaG1rMDBldDhm


    Ready to build your 7 Figure+ Business? Apply to join Success School here.


    Join us every Monday to get your weekly hit of knowledge.

    If you have any questions or find value in the show, let us know on IG @realtimfrey & @stephgorton__ or for more on our courses and mentorship head over to Success School's Website.

    Show More Show Less
    57 mins
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