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Success School

Success School

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Summary
 Join Steph and Tim Frey on the Success School Podcast, where we share the exact systems we use to help service businesses get new clients every week and stay fully booked. Each week you'll get: System Deep Dives – How to install a simple marketing system that brings new clients in consistently, without relying on referrals or social media. Real Results – Behind-the-scenes stories from service businesses we've worked with who went from unpredictable referrals to fully booked calendars. Listener Q&A – Raw answers to the questions service business owners are asking as they build predictable demand and scale their teams. Proven Frameworks – The exact strategies, systems, and processes that keep calendars full weeks in advance and build real business momentum. Expect practical tactics, honest advice, and real conversations about what actually works for service businesses ready to stop relying on referrals and start building sustainable growth. Hit subscribe and tune in every Monday to join 250+ service business owners building fully booked, in-demand businesses.© 2026 Success School Economics Leadership Management & Leadership Personal Development Personal Success
Episodes
  • How a Mum Built a $35K-a-Month Online Coaching Business

    How a Mum Built a $35K-a-Month Online Coaching Business
    Nov 10 2026
    Got a $20K+/month service business ready to scale? Apply below. We’ll find your biggest bottleneck and show you the fix. 1,000+ businesses helped. Apply Here: https://successschool.typeform.com/to/wJqg436I See Our Website: www.startsuccessschool.com Want to start an online business but don’t know where to begin? Click the link below. This is the fastest way in. Start Here: https://agencylaunchpad.ai/ You're constantly refreshing Instagram. Checking your inbox. Hoping another lead comes through so you can stop stressing about where your next client is coming from. And even when you're not working, you're still thinking about work. That's not just a lead generation problem. It's a business that's taking over your life. In this episode, Tim sits down with Nico, founder of Revolution Health Coaching, a fitness and nutrition coaching business for women. Nico was stuck around $24K–$27K in monthly revenue, relying heavily on Instagram for inquiries and struggling to switch off. As a mum to a two-and-a-half-year-old, the constant pressure to find leads was taking away from precious moments with her family. She shares how she stopped relying on Instagram and built a marketing ecosystem using paid ads, lead magnets, email marketing, and in-person events. After joining Success School, Nico broke through her revenue ceiling and hit her first $35K month, with a system now generating around four to five leads a day. You'll hear how a simple recipe book became an effective lead magnet, why she runs four in-person conversion events every month, and how weekly KPI tracking and accountability helped her focus on what actually grows the business. Nico also gets real about balancing motherhood with entrepreneurship, the mistake of filling every spare hour with work, and why getting comfortable with discomfort was key to her growth. You'll hear: How Nico went from $24K–$27K months to hitting her first $35K month Why relying on Instagram for leads was draining her energy and affecting her family life The moment she realised waiting for things to change wasn't going to grow her business How she built a marketing ecosystem instead of depending on one source of leads The paid ads and lead magnet strategy generating around four to five leads daily Why a simple recipe book became an effective way to attract her ideal clients How she uses high-performing Instagram content to generate followers through ads Why she runs four in-person conversion events monthly instead of online webinars How speaking to her ideal clients' real problems made her marketing more effective Why showing up authentically on camera helped her attract the right women How weekly KPI tracking and fortnightly accountability calls kept her focused The weekly schedule she uses to balance client delivery, business growth, and family Why working more hours wasn't always producing better results How embracing discomfort helped her learn paid ads and build new systems Why having someone identify her bottlenecks was more valuable than just getting encouragement The mindset shift from waiting for leads to taking responsibility for growth If you're an online coach or service business owner who's generating revenue but feels stuck at the same level, this episode is for you. Especially if you're relying on Instagram for every inquiry or wondering how to scale without sacrificing your family time. Ready to build a business that grows without consuming every hour of your day? Book a free Business Growth Call with the Success School team at startsuccessschool.com. We'll look at your business, show you where the gaps are, and map out what taking control of your pipeline could look like for you. Got value from this episode? Hit follow wherever you're listening. It helps more service business owners find the show. Follow Tim and Steph on Instagram: @timxfrey (https://www.instagram.com/timxfrey/) · @stephgorton__ (https://www.instagram.com/stephgorton__/) See you next week.
    Show More Show Less
    29 mins
  • How To Easily Find Clients That Can Afford You

    How To Easily Find Clients That Can Afford You
    Nov 8 2026
    Got a $20K+/month service business ready to scale? Apply below. We’ll find your biggest bottleneck and show you the fix. 1,000+ businesses helped. Apply Here: https://successschool.typeform.com/to/wJqg436I See Our Website: www.startsuccessschool.com Want to start an online business but don’t know where to begin? Click the link below. This is the fastest way in. Start Here: https://agencylaunchpad.ai/ You're running ads. You're generating leads. People are booking calls. But when it comes time to talk about investing in your service, suddenly nobody has the money. You're attracting attention, but not the kind of clients you actually want to work with. And the problem might be the words you're using in your marketing. In this episode, Tim and Steph break down how to attract clients who can actually afford your services, why even great marketing will still bring in unqualified leads, and the subtle messaging mistakes that could be filling your calendar with people who were never going to buy. They explain why understanding your total addressable market matters more than most business owners realise, how niching down too far can limit your growth, and why speaking to the top of your market attracts a completely different type of buyer. You'll hear the real example of a business owner who filled her webinar with interested prospects using the message "Booked Up But Broke," only to discover that none of the people booking calls could afford to invest. Tim and Steph unpack why words like struggling, overwhelmed, and broke can attract the wrong audience, and how shifting to aspirational messaging can change who's coming through your funnel. They also get into why AI can't replace actually talking to your ideal clients, the customer interviews that helped Success School discover an opportunity to raise its prices, and how everything from your camera quality to your confidence on a webinar is silently influencing whether high-ticket clients trust you enough to buy. You'll hear: Why generating more leads won't fix your business if you're attracting people who can't afford your services The total addressable market (TAM) rule Tim uses to assess whether a niche is big enough to scale Why Tim recommends having at least 50,000 potential buyers in your target market The 3% rule and why only a small percentage of your market might be ready to buy at any given time Why even the best marketing will still attract people who aren't financially qualified How speaking to the top of your market can attract higher-value clients without excluding everyone below them The marketing words Tim and Steph recommend avoiding, including struggling, broke, overwhelmed, and lacking confidence How one "Booked Up But Broke" webinar attracted plenty of registrations but failed to bring in buyers who could invest Why aspirational messaging like "100K Clinic" can attract more established business owners How to speak to ambitious clients who want to reach their next level instead of people simply trying to survive Why relying entirely on AI to write your marketing copy can make your ideal client messaging worse The customer interviews that revealed Success School clients would have paid double or triple for their program Why interviewing your best clients can uncover better messaging than guessing what your audience wants How your appearance, camera quality, lighting, and presentation influence trust before you've even made an offer Why Tim invested in a speaking coach to improve how he communicates and builds authority on camera How Steph's five-to-six-hour webinar preparation process helped her become a more confident presenter Why taking your marketing and presentation seriously matters when selling services worth $3K, $15K, or more If you're a service business owner who's generating leads but constantly hearing "I can't afford it," this episode is for you. Especially if you're trying to attract higher-ticket clients, wondering why your marketing brings in the wrong people, or looking to position your business as the obvious choice for buyers who are ready to invest. Ready to attract better clients and build a business that can actually scale? Book a free Business Growth Call with the Success School team at startsuccessschool.com. We'll look at your business, show you where the gaps are, and map out what taking control of your pipeline could look like for you. Got value from this episode? Hit follow wherever you're listening. It helps more service business owners find the show. Follow Tim and Steph on Instagram: @timxfrey (https://www.instagram.com/timxfrey/) · @stephgorton__ (https://www.instagram.com/stephgorton__/) See you next week.
    Show More Show Less
    22 mins
  • Hear How Austen 5x’d His Super Niche Business With This Advice

    Hear How Austen 5x’d His Super Niche Business With This Advice
    Nov 3 2026
    Got a $20K+/month service business ready to scale? Apply below. We’ll find your biggest bottleneck and show you the fix. 1,000+ businesses helped. Apply Here: https://successschool.typeform.com/to/wJqg436I See Our Website: www.startsuccessschool.com Want to start an online business but don’t know where to begin? Click the link below. This is the fastest way in. Start Here: https://agencylaunchpad.ai/ You're trying everything to grow your business. Different funnels, different marketing strategies, different offers. You're putting in the work, but nothing seems to stick. Sometimes the problem isn't that you're doing too little. It's that you're trying to do too much. In this episode, Tim sits down with Austen Young from Jump X, an online coaching business that helps athletes jump higher and dunk. Austen went from making around $5K a month and struggling to figure out his marketing to hitting $20K–$25K months, with a recent high of $27K, after joining Success School and making a few major changes to the way he runs his business. He shares how he went from opening Meta Ads Manager and feeling like he was launching a space shuttle to actually enjoying running ads, why committing to one funnel made such a massive difference, and how raising his prices helped him attract better clients while making paid advertising more profitable. You'll hear how Austen stopped relying on one winning ad hook, why switching from pain-based messaging to desire-based messaging started getting better results, and the lessons he learned from trying to expand into the US market before he'd fully capitalised on Australia. Austen also gets real about the fear of wasting money on ads, the mistake of spreading his attention across ten different things, and why having a coach hold him accountable was what finally helped him stop overthinking and start executing. You'll hear: How Austen grew Jump X from $5K a month to as much as $27K a month in revenue Why he believes most business owners are too scared to run ads and how he overcame that fear himself The three changes that made the biggest difference: mastering one funnel, raising prices, and improving ad messaging Why trying ten different marketing strategies was keeping him stuck at $5K a month How committing to a simple ad-to-landing-page-to-sales-call funnel helped him scale Why raising his prices and encouraging paid-in-full purchases improved his return on ad spend How charging more helped him attract better clients who were more committed to getting results Why the ad hook that built his business eventually stopped working The shift from pain-based hooks to desire-based hooks that started getting better results Why running a super-niche business means constantly testing new creative angles to avoid ad fatigue What went wrong when Jump X tried advertising in America and why Austen decided to focus on Australia first Why he uses organic content to build trust and support paid ads instead of relying on views for leads How he went from overthinking every marketing decision to confidently managing ads himself Why having someone hold him accountable was more valuable than constantly chasing new strategies The mindset shift from focusing on immediate results to mastering the process that produces them Why Austen believes the fastest way to grow is to stop hesitating and start taking action If you're a service business owner who's trying everything but still struggling to grow consistently, this episode is for you. Especially if you're nervous about spending money on ads, spreading yourself across too many marketing strategies, or wondering whether your niche is too small to build a successful business. Ready to stop guessing and start scaling? Book a free Business Growth Call with the Success School team at startsuccessschool.com. We'll look at your business, show you where the gaps are, and map out what taking control of your pipeline could look like for you. Got value from this episode? Hit follow wherever you're listening. It helps more service business owners find the show. Follow Tim and Steph on Instagram: @timxfrey (https://www.instagram.com/timxfrey/) · @stephgorton__ (https://www.instagram.com/stephgorton__/) See you next week.
    Show More Show Less
    26 mins
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