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Success School

Success School

By: TBC Studios
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Join Steph and Tim Frey on the Success School Podcast, where we share the exact systems we use to help service businesses get new clients every week and stay fully booked. Each week you'll get: System Deep Dives – How to install a simple marketing system that brings new clients in consistently, without relying on referrals or social media. Real Results – Behind-the-scenes stories from service businesses we've worked with who went from unpredictable referrals to fully booked calendars. Listener Q&A – Raw answers to the questions service business owners are asking as they build predictable demand and scale their teams. Proven Frameworks – The exact strategies, systems, and processes that keep calendars full weeks in advance and build real business momentum. Expect practical tactics, honest advice, and real conversations about what actually works for service businesses ready to stop relying on referrals and start building sustainable growth. Hit subscribe and tune in every Monday to join 250+ service business owners building fully booked, in-demand businesses.© 2026 Success School Economics Leadership Management & Leadership Personal Development Personal Success
Episodes
  • How to Turn a Lead Magnet Into Paying Clients (AKA the 3 Step Marketing Machine)

    How to Turn a Lead Magnet Into Paying Clients (AKA the 3 Step Marketing Machine)
    May 24 2026
    Back in the good old days, you could drop a link to your product, service or event in a Facebook group and get 400 leads. Now? Not so much. There is still a way to make lead magnets work though, and so many service businesses are missing the chance to bring leads into their world while they’re asleep. So today, we’re talking about exactly that: how to run a lead magnet on paid ads, get it in front of the right people, and build the follow-up system that actually turns those leads into sales. You’ll hear: 0:00 - Why the old way of getting leads stopped working, and what service businesses need instead 6:50 - How to turn your social media from random posting into an actual marketing system 10:57 - Why your content probably isn’t meant to generate all your leads directly 13:13 - How long-form content helps people trust you faster before they ever book a call 15:56 - The follow-up step most businesses skip after someone becomes a lead 18:08 - How to get in front of your ideal people (and no one is doing this yet!) 21:57 - How to give people clear next steps once they’re in your world 27:33 - Do low ticket offers still work? 29:23 - When high ticket offers can be easier to sell 33:30 - What you need in place first to get the lead magnet funnel running 34:21 - The content, email and sales mistakes you should avoid Watch the YouTube version of the podcast here (https://youtu.be/4jk0RTW9SDk). If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.
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    41 mins
  • Q&A: How to Know If Your Ads Are Working Before You Spend More Money + so much

    Q&A: How to Know If Your Ads Are Working Before You Spend More Money + so much
    May 17 2026
    It’s Q&A time again! Today we’re answering the kinds of questions that usually come up when your business is making money… but you’re still not sure what’s working and how to get to the next level. We’re chatting about ads, AI, client acquisition, getting stuck around 30k months and what moving to Thailand has done for both us and our business. You’ll hear: 0:00 - Q1: I’m getting leads via Facebook Ads, how do I know if it’s worth it? 5:58 - Q2: Am I going to be left behind by not going hard with AI? 8:32 - Q3: How much should I expect to acquire a client for? 12:50 - Q4: Where do business owners get stuck when scaling from $20k to $100k months? 18:17 - Q5: How has moving to Thailand affected the business? Watch the YouTube version of the podcast here (https://youtu.be/F9dYmwAWPK4). If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.
    Show More Show Less
    27 mins
  • The 7 WORST Ways to Sign Clients

    The 7 WORST Ways to Sign Clients
    May 10 2026
    If your leads are taking longer to buy, this episode will probably explain why. These are the 7 worst ways to sign clients. Key moments: 0:00 - Why your marketing is great but you still might not be signing clients 3:17 - Email marketing 6:59 - SMS 8:03 - Google Ads 10:10 - Active Referral Pushes 13:38 - Organic social media marketing 18:43 - Meta ads 19:15 - Long form content Watch the YouTube version of the podcast here (https://youtu.be/NIuMBo5rDZg). If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.
    Show More Show Less
    25 mins
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