Madison Fitzpatrick is a freelance ghostwriter and former engineer who specializes in helping experts, leaders, and innovators craft clear, impactful nonfiction books that distill complex ideas, working independently with clients across industries. She has ghostwritten more than 20 books in genres like business, communication, and personal growth, and her clients' projects have reached thousands of readers. Madison's unique background in engineering and management consulting gives her a talent for translating abstract or technical concepts into accessible narratives. She is passionate about making expert knowledge accessible for broader audiences and loves collaborating with clients to turn their pivotal moments and insights into stories that truly resonate.

Some ideas feel too big, too technical, or too tangled to ever fit neatly into a book. Yet the people who hold those ideas often have the insights readers need most. So how do you take something complex and turn it into a narrative that's actually enjoyable to read?

For Madison Fitzpatrick, the key lies in breaking complexity down with intention and clarity. Drawing from her background in engineering and management consulting, she explains that most experts don't struggle because their ideas are weak — they struggle because they haven't figured out how to translate those ideas for someone who isn't inside their world. Madison shares how she guides authors through mapping their message, choosing the right structure, and uncovering the throughline that makes a book feel cohesive. She talks about the messy but necessary early-stage thinking, the power of a strong kickoff process, and why clarity must come before beautiful writing. Ultimately, she believes that when ideas are shaped with care, even the most complex concepts can become compelling, accessible books.

In this episode of Sticky: Stories That Stick, Amelia Forczak sits down with Madison Fitzpatrick, a seasoned freelance ghostwriter, to discuss transforming complex ideas into clear, compelling books. They explore how to build a strong manuscript map, avoid common writing pitfalls, and navigate the full ghostwriting process. Madison also gives advice on choosing the right publishing path for your goals.

Roger Scholl is the Senior Executive Editor at Kevin Anderson & Associates, a full-service ghostwriting and editing firm that helps authors bring their books to market. He is also a Freelance Ghostwriter and Editor with Catherine Street Books, LLC. Over his nearly 40-year career — including decades as Vice President and Executive Editor at Penguin Random House — Roger has worked on more than 55 New York Times and Wall Street Journal bestsellers, collaborating with renowned authors such as Chip and Dan Heath, Arianna Huffington, Marshall Goldsmith, and Michio Kaku. In addition to his editorial leadership and impressive track record, Roger is known for his mentorship of aspiring authors and his deep expertise in shaping compelling nonfiction narratives. His insights into the intersection of storytelling, publishing, and ghostwriting offer valuable guidance for anyone hoping to craft stories that truly stick with readers.

Great stories don't become bestselling books by accident — they're shaped, refined, and elevated with intention. But what truly separates a good idea from a publishable, unforgettable story? And how do authors ensure their narratives resonate long after the final page?

Roger Scholl, a highly respected veteran editor and publishing expert, explains that bestselling books begin with a clear, compelling idea strengthened by strong storytelling fundamentals. He highlights how originality, narrative structure, and the right emotional depth help a book rise above the competition. This thoughtful craftsmanship allows authors to connect powerfully with their audience and stand out in a crowded market. Roger also discusses why the most successful books combine fresh insights with memorable stories and how refining an idea can often reshape an entire manuscript for the better.

In this episode of Sticky: Stories That Stick, Amelia Forczak sits down with Roger Scholl, Senior Executive Editor at Kevin Anderson & Associates, and Freelance Ghostwriter and Editor at Catherine Street Books, LLC, to discuss how great stories turn into bestselling books. She and Roger unpack what editors look for when evaluating a manuscript, how authors can differentiate their ideas, and why personal narratives often make nonfiction more compelling. Roger also shares advice on shaping stories that truly stick with readers.

Christopher Gersch is the CEO of Verde Solutions, a leading clean energy firm that specializes in commercial solar, battery storage, and EV development projects across the United States. Under his leadership, Verde Solutions and sister companies like Navigate Power have completed more than 2,800 projects in 48 states for major clients such as DHL and Southwest Airlines, earned repeated Inc. 5000 recognition, and served over 100,000 customers nationwide. Christopher is a serial entrepreneur who has founded more than a dozen businesses, serves as an adjunct professor at the University of Chicago, and was named one of Crain's Chicago Business 2023 Notable Leaders in Sustainability; he also holds an executive MBA from Northwestern and a Ph.D. in aerospace engineering from the University of Illinois. With a passion for both innovation and storytelling, Christopher brings a unique perspective on how personal experiences and business challenges can inspire action — whether in the classroom, on national news, or through the many companies he's built.

Some people seem to have an endless supply of energy, curiosity, and ideas, turning their passions into thriving businesses across multiple industries. But what does it take to not only start companies, but to build a network of ventures that support each other — and still have time left for family, teaching, and storytelling? How do you bounce back when your best-laid plans go awry, and what makes the stories of your journey truly memorable?

Christopher Gersch demonstrates how strategic vision, resilience, and authentic storytelling can transform setbacks into springboards for success. Drawing inspiration from his entrepreneurial mother, Chris built twelve businesses before age forty, cleverly linking them through a parent holding company to maximize synergy and minimize risk. He shares his journey from humble beginnings, through early failures — including a hedge fund collapse — to a thriving portfolio in clean energy, trading, and technology. Chris reveals the importance of taking action in the face of fear, finding and trusting the right partners, and reinvesting in growth rather than succumbing to complacency. His approach is rooted in self-awareness, transparency, and the humility to learn from both success and failure.

In this episode of Sticky: Stories That Stick, Amelia Forczak talks with Christopher Gersch about building interconnected businesses and the art of impactful storytelling. They draw out practical wisdom on entrepreneurship, leadership, and personal growth. Listeners will discover how Chris structures his companies for efficiency, hedges against business volatility, and cultivates strong teams by empowering 'lieutenants' to drive ventures forward. The conversation explores how teaching and media appearances sharpen his storytelling skills, and why the most powerful stories are those that capture both triumphs and pivots. Amelia and Chris delve into the value of peer groups for leaders, the necessity of action over hesitation, and the power of vulnerability in creating stories that truly stick. Whether you're a founder, creative, or aspiring storyteller, this episode offers actionable ideas and inspiration to help you navigate crooked roads — and share the lessons learned along the way.

Dr. Dayna Vidal is a registered nurse, author, and nursing leader with over 15 years of experience, serving as a speaker and career coach dedicated to guiding nurses at every stage of their professional journey. A nationally recognized healthcare executive and thought leader, Dr. Vidal has led hospital teams, built impactful professional development programs, and is known for her work in clinical quality, patient safety, and helping nurses overcome burnout — with her content reaching and resonating with thousands across multiple platforms. She draws on her deep experience as a burn ICU nurse and executive to share compelling, real-life stories that illuminate the emotional realities and unique challenges of nursing. Passionate about nurse leadership and career clarity, Dr. Vidal's work and new book focus on helping nurses find their best-fit roles to achieve both personal fulfillment and outstanding patient care.

Have you ever wondered why some careers seem to "fit" perfectly, while others leave you feeling drained and out of place? Imagine stepping into a high-stress job, only to realize the reality is nothing like you expected — would you know how to pivot before burning out? What if there were a roadmap to help you choose the path that aligns with your strengths and keeps your passion alive?

Dr. Dayna Vidal faced these exact dilemmas and found powerful solutions that she now shares with nurses everywhere. Drawing on over 15 years as a leader and mentor in nursing, she reveals how understanding personality traits and personal values can guide nurses toward the right specialty, dramatically reducing burnout and imposter syndrome. Dr. Vidal describes real-life stories — including a young nurse on the verge of quitting — who, with the right guidance and self-reflection, found new fulfillment by switching to a better-suited department. Her insights highlight the emotional toll of nursing, the hidden diversity within the field, and the importance of matching temperament to unit. Through candid anecdotes and advice, Dr. Vidal demonstrates that the key to career longevity is self-honesty and strategic fit, rather than just powering through adversity.

In this episode of Sticky: Stories That Stick, Amelia Forczak sits down with Dr. Dayna Vidal to discuss finding the right nursing specialty to avoid burnout and thrive. They explore the emotional landscapes behind nursing careers and the pivotal role of self-knowledge. Listeners will hear compelling stories — from the heartbreaking moment in the burn ICU that nearly broke Dr. Vidal, to how a simple conversation redirected a struggling new nurse's entire trajectory. Together, Amelia and Dr. Vidal share practical strategies drawn from both research and lived experience, including personality assessments, mentorship, and the courage to embrace change. Whether you're a nurse, a leader, or anyone at a career crossroads, you'll learn how to identify your "fit," protect your well-being, and make your story one that truly sticks.

Andy Weins is the Founder of Camo Crew Responsible Junk Removal, a veteran-owned business based in Butler, Wisconsin, that specializes in eco-friendly junk removal, hauling, and demolition services. Under Andy's leadership, Camo Crew has gained notable recognition, including features on The Morning Blend, and has become a leading force in its industry, while Andy himself is a sought-after keynote speaker and author. A fourth-generation entrepreneur and 20-year military veteran, Andy is passionate about sustainability, financial literacy for small business owners, and the power of intentional language.

If you've ever wondered how to transform your unique experiences into stories that captivate and drive action, you're not alone. Many people struggle to find focus amid their varied interests, talents, and life chapters, making it tough to zero in on what stories will resonate most powerfully. Is there a secret to identifying the "sticky" themes that can shape not only your narrative, but your future career?

Andy Weins, a fourth-generation entrepreneur, seasoned military veteran, and keynote speaker, shares how he found clarity through storytelling — despite juggling multiple successful ventures. Working with a coach, Andy discovered that his attention to language and word choice was the common thread connecting all his pursuits, leading to his signature keynote, The Language of Leaders. He reveals his journey from being a jack-of-all-trades to a focused thought leader, explaining how writing forced him to distill his experiences into actionable insights. Andy delves into the ways he helps business owners confront the intimidating world of finances, using accessible frameworks like "hillbilly math" to make data-driven decisions less daunting. His stories demonstrate that small, simple changes — rather than sweeping overhauls — can spark dramatic results for entrepreneurs and leaders alike.

In this episode of Sticky: Stories That Stick, Amelia Forczak talks with Andy Weins, Founder of Camo Crew Responsible Junk Removal, about harnessing the power of words and numbers to build a lasting legacy. They explore why language matters so deeply and how shifting your internal dialogue can lead to real-world transformation. Listeners will learn practical strategies for reframing limiting beliefs, rooting business decisions in data, and developing confidence by facing uncomfortable truths — whether it's through cleaning up your business finances or rewriting your mental scripts. Amelia and Andy's dynamic conversation is packed with actionable wisdom and memorable sayings, making this a must-listen for anyone ready to write their own sticky story.

Darren Pleasance is the President and CEO of the Aircraft Owners and Pilots Association (AOPA), the world's largest aviation membership organization, which advocates for and supports pilots and aviation enthusiasts around the globe. Under his leadership, AOPA represents hundreds of thousands of members and over 80 international affiliates, and Darren is also a recognized author and speaker, having released his 2024 book, True North: A Handbook for Inspired Living. Darren's own journey is remarkable: he has flown private jets for celebrities, landed planes on Alaskan glaciers, worked for leading organizations like Nike and Google, and, alongside his wife Lisa, runs a horse farm in central Oregon. Passionate about inspiring others to live fulfilling and intentional lives, Darren brings unique insights from both the cockpit and the boardroom to conversations about personal growth, career pivots, and storytelling that truly sticks.

Feeling stuck in a professional rut, or wondering if it's too late to chase your true passion, can leave you questioning everything. What does it look like to build a life around what actually lights you up, even if it means changing course multiple times? And how can you transform your personal journey into stories that inspire others to do the same?

Darren Pleasance shows exactly how he solved those dilemmas, weaving his love of aviation through a career that spans flying celebrities and landing planes on glaciers to executive roles at global companies like Google and McKinsey. He explains how discovering what excites you — and making it a non-negotiable part of your weekly routine — creates a virtuous cycle of energy and excellence. He shares frameworks from his book True North, such as auditing your 168 weekly hours to prioritize meaningful pursuits, and recounts pivotal moments when choosing "the option that makes for a better story" led to bold, fulfilling transitions. Darren delves into the power of intentional trade-offs, the importance of surrounding yourself with inspiring people, and how even midlife pivots can result in a more inspired, rewarding path.

In this episode of Sticky: Stories That Stick, Amelia Forczak talks with Darren Pleasance, President and CEO of Aircraft Owners and Pilots Association, about overcoming perfectionism, speaking up, and building a life that blends success with personal joy. They explore storytelling, balancing ambition with happiness, and making courageous choices that lead to "better stories." Whether you're starting fresh or seeking inspiration, this episode offers tools to help you chart your own true north.

Megan Gorman is the managing partner of a high net worth tax and financial planning firm and the bestselling author of All the President's Money: How the Men Who Govern America Govern Their Money, a book that explores the personal finances of U.S. presidents through engaging storytelling. Her book became a USA Today bestseller and has been praised for making presidential history and personal finance both accessible and entertaining, with Megan frequently appearing in media interviews and as a sought-after speaker at presidential libraries and events. With a passion for American history and a talent for turning complex financial topics into lively cocktail party conversation, Megan brings a unique perspective to the intersection of wealth, leadership, and narrative. Her approach to storytelling highlights the universal nature of financial challenges — even among presidents — and demonstrates how personal stories can captivate and resonate with any audience.

Ever wondered how a seemingly dry or complex subject, like presidential history and finance, could become so captivating that readers can't put it down? What transforms a mountain of research and technical detail into a story that truly sticks in the minds of audiences? And how do writers overcome the challenge of making highbrow material both accessible and irresistibly engaging?

Megan Gorman reveals how she cracked the code to engaging storytelling, despite initially struggling to make historical and financial topics appealing. Working closely with a writing coach, Megan learned to frame stories by humanizing historical figures, focusing on relatable struggles, and striking the right balance between essential facts and entertaining "candy." She discusses her iterative process — writing, editing, cutting, and constantly refining—to create a book that's both informative and fun. By blending highbrow analysis with juicy anecdotes, like Thomas Jefferson's wine debts or Nixon's failed orange juice startup, Megan manages to create narratives that resonate with a wide range of readers. The result is not just a collection of facts, but a fast-paced, sticky narrative that keeps readers coming back for more and makes even complicated financial lessons entertaining.

In this episode of Sticky: Stories That Stick, Amelia Forczak interviews Megan Gorman about transforming presidential finance into compelling, memorable stories. Listeners will learn how Megan turned dense research into relatable tales by including personal anecdotes, mistakes, and moments of human vulnerability — even among America's most revered leaders. Together, they discuss the importance of framing, editing ruthlessly, and practicing stories aloud to find what truly resonates. Whether you're an aspiring author, a business leader, or simply want to improve your communication, this episode is packed with practical tips for making your own stories stick. The conversation also highlights the value — and challenge — of sharing your expertise in an authentic, approachable way, ensuring that your message connects powerfully with any audience.

Amelia Forczak is the Founder of Pithy Wordsmithery, a Chicago-based copywriting and branding firm that helps thought leaders, entrepreneurs, and executives articulate their ideas with clarity and impact. A New York Times bestselling ghostwriter, she brings deep expertise in brand messaging and strategic content creation. Amelia has supported clients across industries in sharing their stories authentically and is passionate about helping professionals elevate their voices, build credibility, and connect more deeply with their audiences.

Some stories linger with us for years, while others fade from memory almost instantly. What is it about certain narratives that makes them unforgettable, capable of shifting our perspectives or even changing our paths? And how can we learn to craft stories from our own experiences that have that same lasting impact?

Amelia Forczak, a seasoned ghostwriter, shares how she uncovered the secrets behind memorable storytelling and turned them into tools for her clients and herself. Drawing from her journalism background, Amelia explains how authenticity, emotional engagement, and vulnerability make stories "sticky" — more likely to be remembered and impactful. She reveals her own challenges with Irlen syndrome and lack of depth perception, illustrating how personal struggles, when shared honestly, forge deeper connections with audiences. Amelia emphasizes that everyone has stories worth telling, and that the emotional or entertainment value of a narrative often determines whether it will resonate. Her insights provide a framework for listeners to become more confident storytellers and to recognize the value in their own experiences.

In this episode of Sticky: Stories That Stick, Amelia Forczak, Founder of Pithy Wordsmithery and New York Times bestselling ghostwriter, is interviewed by Chad Franzen of Rise25 Media about what makes narratives resonate and how vulnerability can be a storyteller's greatest asset. Listeners will learn why emotional connection and authenticity matter more than polish, how to identify the most powerful moments in their own lives, and practical tips for sharing stories that inspire action. Amelia and Chad explore not only the mechanics of storytelling, but also the courage required to share one's truth — offering advice for executives, aspiring authors, and anyone who wants their message to stick.