Roger Scholl is the Senior Executive Editor at Kevin Anderson & Associates, a full-service ghostwriting and editing firm that helps authors bring their books to market. He is also a Freelance Ghostwriter and Editor with Catherine Street Books, LLC. Over his nearly 40-year career — including decades as Vice President and Executive Editor at Penguin Random House — Roger has worked on more than 55 New York Times and Wall Street Journal bestsellers, collaborating with renowned authors such as Chip and Dan Heath, Arianna Huffington, Marshall Goldsmith, and Michio Kaku. In addition to his editorial leadership and impressive track record, Roger is known for his mentorship of aspiring authors and his deep expertise in shaping compelling nonfiction narratives. His insights into the intersection of storytelling, publishing, and ghostwriting offer valuable guidance for anyone hoping to craft stories that truly stick with readers.

Great stories don't become bestselling books by accident — they're shaped, refined, and elevated with intention. But what truly separates a good idea from a publishable, unforgettable story? And how do authors ensure their narratives resonate long after the final page?

Roger Scholl, a highly respected veteran editor and publishing expert, explains that bestselling books begin with a clear, compelling idea strengthened by strong storytelling fundamentals. He highlights how originality, narrative structure, and the right emotional depth help a book rise above the competition. This thoughtful craftsmanship allows authors to connect powerfully with their audience and stand out in a crowded market. Roger also discusses why the most successful books combine fresh insights with memorable stories and how refining an idea can often reshape an entire manuscript for the better.

In this episode of Sticky: Stories That Stick, Amelia Forczak sits down with Roger Scholl, Senior Executive Editor at Kevin Anderson & Associates, and Freelance Ghostwriter and Editor at Catherine Street Books, LLC, to discuss how great stories turn into bestselling books. She and Roger unpack what editors look for when evaluating a manuscript, how authors can differentiate their ideas, and why personal narratives often make nonfiction more compelling. Roger also shares advice on shaping stories that truly stick with readers.