Have a marketing question? Text it here!

You're probably spending thousands on senior living advisors and online lead aggregators. Or, struggling to get referrals from discharge planner and social workers.

But what if there's a whole network of trusted influencers in your community that NO ONE else is tapping into?

In this episode, I share how I partnered with my area YMCA and got more inquiries, more exposure, with zero referral fees paid. You'll hear about 5 non-traditional influencers and my L.E.A.D. framework for building partnerships.

What You'll Learn:

• The YMCA partnership story (how I packed rooms with 68+ seniors) • The 5 non-traditional influencers: YMCA directors, pastors, hair stylists, senior club organizers, realtors • The L.E.A.D. Framework: Locate, Engage, Align, Deliver • How to turn sponsorships into speaking opportunities (the Shepherd Center story) • Your quick win: reach out to ONE influencer this week (exact script included)

This Episode is For You If:

• You're tired of paying $3,000-$5,000 per move-in to senior living advisors • You're competing with big box communities for the same medical referrals • You want a referral network that costs NOTHING but delivers EVERYTHING • You're a small operator (1-4 homes) or new entrant looking for low-cost, high-trust referral sources.

Resources:

Momentum Marketing Bootcamp is starting soon! - Join the waitlist at startwithoccupancy.com

Take what you need. Share what helps. Come back for more. 🎧

Next Episode (Day 17): Why Families Are Choosing Your Competitor (Before They Even Call You)

Subscribe & Review:

If this episode helped you see referrals in a whole new way, leave a 5-star review on Apple Podcasts and share it with another senior living operator who's tired of paying referral fees!

Want to support my caffeine filled nights editing the podcast, you can buy me coffee by clicking on the support the show link 😉

Support the show

Looking for a mentor to receive more tips on growing occupancy and revenue?

1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Group
2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
3. Bookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops available to you. Click Here For Start With Occupancy website.

Have a marketing question? Text it here!

Your highest-converting referral source is already inside your building.

In this episode, I break down how one simple seasonal referral campaign generated 15 referrals, 3 move-ins, and over $20,000 in first-month revenue... from a $250 basket.

We’re talking about:

• Why family referrals outperform advisors
• The real math behind referral fees
• The 3T Promo Strategy: Timing, Theme, and Trigger
• How to make it ridiculously easy for families to refer

Your families already love you.
They just need the right moment and the right tools to encourage them to talk about your community, your staff, your care.

If you want occupancy growth without draining your margins, this one is for you.

Pick one season. Launch one campaign. Watch what happens.

COMING SOON: I’m gearing up for Marketing Bootcamp Live Intensive January 28th:

• Momentum Marketing Bootcamp 10 week program)
• Compass Rose XL cohort (12 months) for new owners or under 50% occupied starting February

If you’re loving this series:

Share this episode with another operator, we’re all in this together!

Subscribe so you don’t miss the next part of the 21-Day All Things Senior Living Sales & Marketing.

And if you're ready to increase your move-ins in 2026, join the Momentum Marketing Bootcamp. Founding cohort launches in January 28th with special charter pricing.

Take what you need. Share what helps. Come back for more. 🎧

Want to support my caffeine filled nights editing the podcast, you can buy me coffee by clicking on the support the show link 😉

Support the show

Looking for a mentor to receive more tips on growing occupancy and revenue?

1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Group
2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
3. Bookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops available to you. Click Here For Start With Occupancy website.

Have a marketing question? Text it here!

If you work in senior living long enough, you’re going to hear it all:
“It’s too expensive.”
“We’re not ready.”
“We need to think about it.”

And here’s the shift I want you to make today:

Those aren’t rejections. They’re requests for help.

In this episode, I’m breaking down what families really mean when they raise concerns — the words behind the words— and I’m giving you a simple process to respond with empathy, confidence, and structure (without sounding pushy or folding on your value).

In this episode, I cover:

• Why “concerns” are usually about trust, fear, guilt, or confusion (not your building)
• The 7 most common family concerns and what they actually mean
• Your real role in the sales seat:
  40% social worker, 30% financial advisor, 20% advocate, 10% sales
• The 5-step process to address concerns calmly and effectively

🔗 Want the full scripts + worksheets?

If you want the complete Concern Response Guide (scripts for all 7 concerns, affordability worksheet, plus roleplay examples), that’s what we build inside Deep Dive Discovery.

🗓️ Next cohort starts February 21st
👉🏽 Go to StartWithOccupancy.com → Programs → Deep Dive Discovery

Support the show

Looking for a mentor to receive more tips on growing occupancy and revenue?

1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Group
2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
3. Bookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops available to you. Click Here For Start With Occupancy website.

Have a marketing question? Text it here!

Stop guessing and start knowing. In this episode, I break down the exact math behind filling your senior living home. I talking all the way down like from inquiries to visits to move-ins.

You will learn the 3 R's of data-driven decisions that will help you predict your occupancy, identify your bottlenecks, and stop wasting time and money on marketing that doesn't work.

What you will learn:

The 3 R's of Data-Driven Decisions:

1. Reverse Engineer Your Goal – Work backwards from your move-in target to know exactly how many inquiries and visits you need each week
2. Recognize Your Bottlenecks – Identify where families are dropping off in your sales process (inquiry → visit → move-in)
3. Reallocate Your Resources – Stop wasting time on referral sources that aren't converting and focus on what actually works

KEY TAKEAWAY

Data will help you to save time, save money and will not waste your precious energy or diminish your confidence. What gets measured gets improved.

TOOLS & RESOURCES MENTIONED

Deep Dive Discovery Live Cohort – My signature training program that includes:

• The Move-In Calculator (does the math for you)
• Dashboard & Tracking System
• Conversion Rate Benchmarks
• Step-by-step guidance on interpreting your data

Waitlist: startwithoccupancy.com
Launch Date: End of January 2026

If you’re loving this series:

Share this episode with another operator, we’re all in this together!

Subscribe so you don’t miss the next part of the 21-Day All Things Senior Living Sales & Marketing.

Take what you need. Share what helps. Come back for more. 🎧

Want to support my caffeine filled nights editing the podcast, you can buy me coffee by clicking on the support the show link 😉

Support the show

Looking for a mentor to receive more tips on growing occupancy and revenue?

1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Group
2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
3. Bookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops available to you. Click Here For Start With Occupancy website.

Have a marketing question? Text it here!

Families don’t just want information. They want and need reassurance.

In this episode, I discuss how intentional communication helps prospects and families feel connected, calm, and confident in your care.

I am sharing simple, accessible tech tools to strengthen relationships, reduce anxiety, and stand out from larger communities without overwhelming your budget.

I am going over:

• Why silence creates more fear than over-communication in senior living
• How to use modern communication tools to build trust and retention
• The Three P’s of Tech Communication: Personal, Proactive, and Promotional
• When to use video, text, email, and updates and why it matters
• How small communities can outperform big-box operators through connection...EVERY TIME!
• One simple tech action you can implement this week

Key Takeaway To Remember:

You don’t need more tools. You just need the right tools and use it with intention.

Free Resource:

COMING SOON: Tech Tools Cheatsheet
Want it early? Email: tiffany@startwithoccupancy.com

What’s Next:

I’m gearing up for Marketing Bootcamp Live Intensive January 28th:

• Momentum Marketing Bootcamp 10 week program)
• Compass Rose XL cohort (12 months) for new owners or under 50% occupied starting February

If you’re loving this series:

Share this episode with another operator, we’re all in this together!

Subscribe so you don’t miss the next part of the 21-Day All Things Senior Living Sales & Marketing.

And if you're ready to increase your move-ins in 2026, join the Momentum Marketing Bootcamp. Founding cohort launches in January 28th with special charter pricing.

Take what you need. Share what helps. Come back for more. 🎧

Want to support my caffeine filled nights editing the podcast, you can buy me coffee by clicking on the support the show link 😉

Support the show

Looking for a mentor to receive more tips on growing occupancy and revenue?

1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Group
2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
3. Bookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops available to you. Click Here For Start With Occupancy website.

Have a marketing question? Text it here!

Follow-Up Protects Move-Ins

What happens after that first call matters more than most owners realize.

In this episode of Start With Occupancy, Tiffany explores why even well-run communities miss move in opportunities and how to build follow-up systems that works.

You’ll learn how to design follow-up that is both efficient for your team and human for families, so no one falls through the cracks when days get busy.

You’ll hear how to balance efficiency with empathy, so your systems support your team and the families you serve.

In This Episode:

• Why follow-up failures are usually systemic, not personal
• The hidden cost of “checking the box” instead of staying connected
• A simple framework to help you stay responsive without burning out
• One practical step you can implement this week

Key Takeaway To Remember:

Follow-up isn’t about persistence.
It’s about presence.

Free Resource:

COMING SOON: Discovery Call Template
Want it early? Email: tiffany@startwithoccupancy.com

What’s Next:

I’m gearing up for Selling Senior Living Coaching Series January 24th:

• Deep Dive Discovery (8 week program)
• Compass Rose XL cohort (12 months) for new owners or under 50% occupied

If you’re loving this series:

Share this episode with another operator, we’re all in this together!

Subscribe so you don’t miss the next part of the 21-Day All Things Senior Living Sales & Marketing.

And if you're ready to increase your move-ins in 2026, join the Momentum Marketing Bootcamp. Founding cohort launches in January 28th with special charter pricing.

Take what you need. Share what helps. Come back for more. 🎧

Support the show

Looking for a mentor to receive more tips on growing occupancy and revenue?

1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Group
2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
3. Bookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops available to you. Click Here For Start With Occupancy website.

Have a marketing question? Text it here!

Resident matching isn’t “extra.” It’s a move-in multiplier. 💥

In Day 10 of the 21 Days All Things Senior Living Sales series, we’re talking about resident matching, the process I used to connect a prospective resident with the right people before they move in, during onboarding, and especially when they’re moving into a shared room/suite.

Because here’s the truth: people don’t just move for care. Sometimes, they move for connection and social interaction. And when someone walks in and meets a familiar face, the decision feels less scary and a whole lot more certain.

The Discussion:

• Why friendships are a conversion tool (and a culture builder)
• The 3 moments resident matching matters most:
  1. before the resident ever visits
  2. when they decide to move in
  3. when they’re moving into a shared room/suite
• What families are really worried about with shared rooms (privacy, dignity, “what if they don’t get along?”)
• The “small details” that make shared living actually work (sleep habits, noise, temperature, TV, routines)
• How to involve staff in matching so they feel ownership in the move-in

Free Resource:

COMING SOON: Buddy System Implementation Guide
Want it early? Email: tiffany@startwithoccupancy.com

What’s Next:

I’m gearing up for two big programs going into January 2026:

• Momentum Marketing Bootcamp (10 weeks program)
• Compass Rose XL cohort (12 months) for new owners or under 50% occupied

If you’re loving this series:

Share this episode with another operator, we’re all in this together!

Subscribe so you don’t miss the next part of the 21-Day All Things Senior Living Sales journey.

And if you're ready to increase your move-ins in 2026, join the Momentum Marketing Bootcamp. Founding cohort launches in December 29th with special charter pricing.

Take what you need. Share what helps. Come back for more. 🎧

Support the show

Looking for a mentor to receive more tips on growing occupancy and revenue?

1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Group
2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
3. Bookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops available to you. Click Here For Start With Occupancy website.

Have a marketing question? Text it here!

If you’ve ever wondered why families walk your community and then say “This is nice,” and never come back…

Then, this episode is going to change the game for you.

Today, we’re breaking down the Visit Experience (not the “tour.”)
Because families don’t tour homes…they visit them.
And the moment you shift your language, your energy shifts too.

Inside this episode, I walk you through how to stand out instantly, personalize every interaction, and turn a simple walkthrough into the beginning of a genuine relationship.

Your biggest competition isn’t the competitor down the street, it’s the comforts of being home.

You will hear exactly how to help families feel:
seen, heard, valued, and understood… from the moment they walk through your door.

We talk about:

• The mindset shift from tour → personalized visit
• The real questions families ask themselves in IL, AL, and Memory Care
• How to upgrade first impressions with simple sensory cues
• The VIP Method (Visualize → Invite → Personalize)
• Three real examples of tailored visits that ended in move-ins
• How to follow up without feeling salesy or pushy
• The “homework strategy” that gets families to actually return your calls

Free Resource:

COMING SOON: The Personalized Visit Script & Checklist
A step-by-step guide to help you upgrade every tour into a relationship-building moment.

If you’re loving this series:

Share this episode with another operator, we’re all in this together!

Subscribe so you don’t miss the next part of the 21-Day All Things Senior Living Sales journey.

And if you're ready to increase your move-ins in 2026, join the Momentum Marketing Bootcamp. Founding cohort launches in December with special charter pricing.

Support the show

Looking for a mentor to receive more tips on growing occupancy and revenue?

1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Group
2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
3. Bookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops available to you. Click Here For Start With Occupancy website.