Have a marketing question? Text it here!

You're probably spending thousands on senior living advisors and online lead aggregators. Or, struggling to get referrals from discharge planner and social workers.

But what if there's a whole network of trusted influencers in your community that NO ONE else is tapping into?

In this episode, I share how I partnered with my area YMCA and got more inquiries, more exposure, with zero referral fees paid. You'll hear about 5 non-traditional influencers and my L.E.A.D. framework for building partnerships.

What You'll Learn:

• The YMCA partnership story (how I packed rooms with 68+ seniors) • The 5 non-traditional influencers: YMCA directors, pastors, hair stylists, senior club organizers, realtors • The L.E.A.D. Framework: Locate, Engage, Align, Deliver • How to turn sponsorships into speaking opportunities (the Shepherd Center story) • Your quick win: reach out to ONE influencer this week (exact script included)

This Episode is For You If:

• You're tired of paying $3,000-$5,000 per move-in to senior living advisors • You're competing with big box communities for the same medical referrals • You want a referral network that costs NOTHING but delivers EVERYTHING • You're a small operator (1-4 homes) or new entrant looking for low-cost, high-trust referral sources.

Resources:

Momentum Marketing Bootcamp is starting soon! - Join the waitlist at startwithoccupancy.com

Take what you need. Share what helps. Come back for more. 🎧

Next Episode (Day 17): Why Families Are Choosing Your Competitor (Before They Even Call You)

Subscribe & Review:

If this episode helped you see referrals in a whole new way, leave a 5-star review on Apple Podcasts and share it with another senior living operator who's tired of paying referral fees!

Want to support my caffeine filled nights editing the podcast, you can buy me coffee by clicking on the support the show link 😉

Support the show

Looking for a mentor to receive more tips on growing occupancy and revenue?

1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Group
2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
3. Bookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops available to you. Click Here For Start With Occupancy website.

Have a marketing question? Text it here!

Your highest-converting referral source is already inside your building.

In this episode, I break down how one simple seasonal referral campaign generated 15 referrals, 3 move-ins, and over $20,000 in first-month revenue... from a $250 basket.

We’re talking about:

• Why family referrals outperform advisors
• The real math behind referral fees
• The 3T Promo Strategy: Timing, Theme, and Trigger
• How to make it ridiculously easy for families to refer

Your families already love you.
They just need the right moment and the right tools to encourage them to talk about your community, your staff, your care.

If you want occupancy growth without draining your margins, this one is for you.

Pick one season. Launch one campaign. Watch what happens.

COMING SOON: I’m gearing up for Marketing Bootcamp Live Intensive January 28th:

• Momentum Marketing Bootcamp 10 week program)
• Compass Rose XL cohort (12 months) for new owners or under 50% occupied starting February

If you’re loving this series:

Share this episode with another operator, we’re all in this together!

Subscribe so you don’t miss the next part of the 21-Day All Things Senior Living Sales & Marketing.

And if you're ready to increase your move-ins in 2026, join the Momentum Marketing Bootcamp. Founding cohort launches in January 28th with special charter pricing.

Take what you need. Share what helps. Come back for more. 🎧

Want to support my caffeine filled nights editing the podcast, you can buy me coffee by clicking on the support the show link 😉

Support the show

Looking for a mentor to receive more tips on growing occupancy and revenue?

1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Group
2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
3. Bookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops available to you. Click Here For Start With Occupancy website.

Have a marketing question? Text it here!

If you work in senior living long enough, you’re going to hear it all:
“It’s too expensive.”
“We’re not ready.”
“We need to think about it.”

And here’s the shift I want you to make today:

Those aren’t rejections. They’re requests for help.

In this episode, I’m breaking down what families really mean when they raise concerns — the words behind the words— and I’m giving you a simple process to respond with empathy, confidence, and structure (without sounding pushy or folding on your value).

In this episode, I cover:

• Why “concerns” are usually about trust, fear, guilt, or confusion (not your building)
• The 7 most common family concerns and what they actually mean
• Your real role in the sales seat:
  40% social worker, 30% financial advisor, 20% advocate, 10% sales
• The 5-step process to address concerns calmly and effectively

🔗 Want the full scripts + worksheets?

If you want the complete Concern Response Guide (scripts for all 7 concerns, affordability worksheet, plus roleplay examples), that’s what we build inside Deep Dive Discovery.

🗓️ Next cohort starts February 21st
👉🏽 Go to StartWithOccupancy.com → Programs → Deep Dive Discovery

Support the show

Looking for a mentor to receive more tips on growing occupancy and revenue?

1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Group
2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
3. Bookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops available to you. Click Here For Start With Occupancy website.