There’s a subtle difference you start to notice after enough time in this industry.

Some agencies grow with more ease.

Decisions get clearer instead of noisier. Momentum builds without everything getting heavier at the same time.

Not because they’ve found a shortcut, and not because they’re avoiding the realities of today’s market.

They’re operating in the same conditions as everyone else.
And yet, growth behaves differently for them.

This episode is about understanding why.

Not by looking for new tactics or better execution, but by naming the underlying forces that change how growth compounds over time.

When you step back, a different picture of growth starts to emerge. Not growth defined by doing more or adding more, but growth that feels more exciting and easier to sustain because it’s grounded in decisions that reinforce each other instead of competing for energy and attention.

In this episode, we explore:

• Why positioning that reduces buyer effort changes how momentum builds long before a sales conversation begins
• How trust, built through a clear point of view, shortens decision cycles and helps people feel confident choosing you
• Why fit becomes a compounding force when the work you take on actively makes your agency better over time
• How these forces work together to support growth that feels focused, intentional, and worth carrying forward

This conversation isn’t about changing how you work or adopting a new model overnight. It’s about understanding what makes growth feel smarter in a market that’s noisier, more uncertain, and more demanding than it used to be.

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For those following the Small But Mighty series, this is Part 3.

Part 1 [Two $1M Agencies. Very Different Realities] is a podcast episode exploring the lived tension many agency owners are feeling right now.

Part 2 [Why the Agency Growth Model Worked – and Why It Doesn’t Now] is a blog post unpacking why the traditional growth model isn’t working anymore.

Hey thanks for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep146

Podcast Edits by Lindsay Curtis

If you’ve ever looked at the version of “success” the agency world keeps promoting and felt a quiet sense of resistance, here’s a question worth sitting with:

What if growth isn’t supposed to feel this heavy?

Most agency owners aren’t afraid of growth. They’re ambitious. They care deeply about their work. They want their businesses to be profitable, respected, and sustainable.

And yet, somewhere along the way, growth starts to feel like more pressure instead of more clarity. More responsibility instead of more freedom. More motion instead of more stability.

This episode kicks off Small But Mighty: A Different Way to Grow an Agency — a five-part series exploring why so many capable agency owners feel misaligned with the dominant growth narrative, and what it looks like to build something different.

This conversation isn’t about tactics or positioning tricks. It’s about identity. About understanding why many “right” moves start to feel wrong when the underlying growth logic doesn’t actually fit the kind of agency you want to build.

In this episode, we unpack:

• The unspoken assumptions behind most agency growth advice — and how they quietly push agencies toward volume and complexity
• Why pricing, boundaries, and decision-making get harder even as revenue grows
  A concrete contrast between two $1M agencies — and why they feel radically different to run
  What the Small But Mighty agency identity really means in a market shaped by commoditization and noise

If you’ve ever wondered why growth feels harder than it should — or why success hasn’t delivered the ease you expected — this episode will help you see your business, and yourself, with more clarity.

Because there may be nothing wrong with you at all.

You may simply be building toward a different kind of success.

Sign up for our newsletter: agencytogether.com/about

Hey thanks for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep145

Podcast Edits by Lindsay Curtis

We talk a lot about niching in the agency world.

Pick an industry.
Go deep.
Specialize.

But in today’s market, industry alone isn’t enough — and many capable agencies can feel that, even if they can’t quite name why.

Execution is easier to buy. Capability is everywhere. And “great work” doesn’t help clients feel confident when the stakes are higher.

What cuts through now is being clear about the outcome you’re willing to stand behind.

In this episode of the Small But Mighty Agency podcast, we move beyond outcome clarity and into the real decision agencies are facing right now: choosing an outcome niche without boxing yourself in.

This isn’t about rebranding or narrowing for the sake of narrowing.
It’s about removing friction for your clients and for you, and creating focus that actually supports momentum.

In this episode, we explore:

• What outcome niching actually means and what it doesn’t
• Why niching by industry alone no longer creates enough traction
• The three guardrails that make outcome niching work without overcommitting
• How choosing an outcome can simplify sales, referrals, and delivery

If you’ve felt like you’re standing at the edge of your next stage and haven’t quite named what comes next, this episode will help you think it through.

These are the kinds of conversations we also have inside Agency Together.

If you’d like to pressure-test your thinking with other agency owners, you can RSVP for the next Agency Together Strategic Partnership Mixer here:
https://agencytogether.com/mixer-event

Tune in to rethink what specialization really means — and how choosing the right outcome creates clarity and momentum.

Hey thanks for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep144

Podcast Edits by Lindsay Curtis