There’s a subtle difference you start to notice after enough time in this industry.

Some agencies grow with more ease.

Decisions get clearer instead of noisier. Momentum builds without everything getting heavier at the same time.

Not because they’ve found a shortcut, and not because they’re avoiding the realities of today’s market.

They’re operating in the same conditions as everyone else.
And yet, growth behaves differently for them.

This episode is about understanding why.

Not by looking for new tactics or better execution, but by naming the underlying forces that change how growth compounds over time.

When you step back, a different picture of growth starts to emerge. Not growth defined by doing more or adding more, but growth that feels more exciting and easier to sustain because it’s grounded in decisions that reinforce each other instead of competing for energy and attention.

In this episode, we explore:

• Why positioning that reduces buyer effort changes how momentum builds long before a sales conversation begins
• How trust, built through a clear point of view, shortens decision cycles and helps people feel confident choosing you
• Why fit becomes a compounding force when the work you take on actively makes your agency better over time
• How these forces work together to support growth that feels focused, intentional, and worth carrying forward

This conversation isn’t about changing how you work or adopting a new model overnight. It’s about understanding what makes growth feel smarter in a market that’s noisier, more uncertain, and more demanding than it used to be.

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For those following the Small But Mighty series, this is Part 3.

Part 1 [Two $1M Agencies. Very Different Realities] is a podcast episode exploring the lived tension many agency owners are feeling right now.

Part 2 [Why the Agency Growth Model Worked – and Why It Doesn’t Now] is a blog post unpacking why the traditional growth model isn’t working anymore.

Hey thanks for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep146

Podcast Edits by Lindsay Curtis