Scaling a home service business is not just about running more ads or getting more leads. It is about building a real company with the right marketing strategy, the right people, and a presence that customers trust.

In this episode of Service Business Mastery, Tersh Blissett sits down with Jen McKee, founder of Kee Hart Marketing, to break down what it really takes to grow and scale in today's market.

Jen shares why video is now one of the most overlooked opportunities in home services, how Google is indexing videos across platforms, and why contractors must stop treating social media like an afterthought.

They also dive into what makes a business scalable long-term, including profitability, building an asset (not a job), and why the right rooms and relationships are often the fastest path to growth.

If you are serious about scaling your business, this episode will give you both the mindset and the marketing strategy you need.

• Why video is one of the biggest marketing advantages in home services right now
• How Google is indexing videos from Instagram, Facebook, TikTok, and YouTube
• The simple checklist that helps your videos show up in search
• Why your social media bio must clearly say what you do and where you do it
• How to scale with profits, not just revenue
• Why every owner should be building a business asset, not just a job
• The real value of conferences, networking, and being vulnerable in the right rooms
• Why you should seek advice from contractors who have actually done the thing
• How to build your presence as a leader, brand, and business in your market

00:00 Google is indexing all your videos now
03:10 Who Jen McKee is and what Kee Hart Marketing does
04:03 The Growth Experience conference (profits, people, presence)
10:55 Why great conferences avoid sales pitches
15:53 Why contractors should learn marketing from contractors
24:05 The mindset of continuous growth and not settling
25:17 Build an asset, not a job
26:34 The real value of conferences is your network
30:36 Stop having imposter syndrome (everyone has value)
36:16 Should contractors use AI for content?
43:18 How to get your videos indexed by Google right now
48:22 The Growth Experience details and how to get tickets

Tersh Blissett: https://www.linkedin.com/in/tershblissett/
Josh Crouch: https://www.linkedin.com/in/josh-crouch/
Jen McKee: https://www.linkedin.com/in/jen-mckee-72114824/
Kee Hart Marketing: https://keehartmarketing.com/
Kee to Growth Podcast: https://www.youtube.com/@KeetoGrowthPodcast

• LinkedIn - https://www.linkedin.com/company/service-business-mastery
• TikTok - https://www.tiktok.com/@servicebusinessmastery
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👉 Enroll Today - https://bit.ly/3CZTDte

AI is transforming home services. It is changing dispatching, marketing, scheduling, follow-ups, and even customer communication.

But there is one thing AI still cannot do.

Build a real team.

In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Scott Stolze, from GrwX Labs, to break down the human side of leadership and communication. These are the skills that separate average service businesses from elite ones.

You'll learn why authenticity is becoming the new competitive advantage, why leaders must create psychological safety, why quiet technicians need "energetic permission" to speak up, and why asking better questions builds trust faster than any script or automation.

If you are using AI in your business, this conversation will help you use it the right way, without losing the human connection that actually builds culture.

What You Will Learn in This Episode

• Why communication is becoming more important as AI grows
• What AI still can't replicate in leadership and team culture
• How to get quiet techs and staff to speak up in meetings
• The leadership framework Scott calls "energetic permission"
• How better questions improve trust, learning, and likability
• Why people crave authenticity in a world of AI-generated content
• How prompting AI correctly makes you a better communicator (and delegator)
• What GrowX Labs does and how they help businesses solve bottlenecks

Timestamps

00:00 Communication that AI can't replace
03:33 Why authenticity matters more than ever
08:39 The "3 wins" of asking better questions
11:14 Better questions that build real connection
13:38 Why people stay silent in groups (and how to fix it)
16:26 How asking "stupid questions" accelerates learning
19:58 Energetic permission: the leadership skill that builds teams
25:38 AI is training you to be a better communicator
32:00 What GrowX Labs is and who it helps
37:03 How to connect with Scott
38:45 Final lesson: help people succeed through connection

Follow the Host and Guest

Tersh Blissett: https://www.linkedin.com/in/tershblissett/
Josh Crouch: https://www.linkedin.com/in/josh-crouch/
Scott Stolze: https://www.linkedin.com/in/scott-stolze/

Connect with Us

• LinkedIn - https://www.linkedin.com/company/service-business-mastery
• TikTok - https://www.tiktok.com/@servicebusinessmastery
• Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast
• Instagram - https://www.instagram.com/servicebusinessmasterypodcast

Sponsors

This episode is kindly sponsored by:
UpFrog
MarketStorm
CallRail
CompanyCam

Learn how to automate tasks, save time, and increase your profit. No coding required!
👉 Enroll Today - https://bit.ly/3CZTDte

Get Your 14-Day Free Trial with CallRail!
👉 Visit: https://www.callrail.com/sbmpod

Subscribe now to stay updated with Service Business Mastery on YouTube!

Contractors who do not own their customer list will lose.
As AI, search, and digital platforms continue to change, relying on Google, ads, or third party platforms puts your business at risk.

In this episode of Service Business Mastery, we break down why owning your customer list is no longer optional for contractors and service business owners who want to survive and scale in the next decade.

Joshua Crouch and Tersh Blissett sit down with Peter Murphy Lewis, founder of Strategic Pete, to explain how contractors can protect their business by building direct relationships with their audience, increasing client loyalty, and using AI driven systems without giving control to platforms they do not own.

Search is changing. Ads are getting more expensive. Algorithms decide who wins and who disappears.

If you do not own your audience, you are renting your business.

This conversation explains exactly why owning your list matters more than ever and how contractors can start taking control now.

• Why contractors who rely only on ads and search are at risk
• How AI is accelerating changes in customer acquisition
• Why owning your customer list creates long term stability
• How client loyalty protects your business during market shifts
• The difference between renting attention and owning relationships
• How to use content and systems to stay in front of your audience
• Practical ways contractors can start building their list today

This episode is for contractors and service business owners who want predictable growth, lower marketing risk, and long term control over their business.

Timestamps

00:00 Why owning your customer list matters now
02:10 How AI is changing search and digital marketing
05:30 Why contractors lose when they rent attention
09:40 Client loyalty and long term business survival
14:30 Fractional leadership and strategic marketing explained
19:45 Why content builds ownership not dependence
25:20 Using systems to stay in front of your audience
31:40 How contractors can start owning their list
38:00 LinkedIn, partnerships, and direct relationships
43:10 Final lessons for contractors

Tersh Blissett: https://www.linkedin.com/in/tershblissett/
Josh Crouch: https://www.linkedin.com/in/josh-crouch/
Peter Murphy Lewis: https://www.linkedin.com/in/petermurphylewis/
Strategic Pete: https://www.linkedin.com/company/strategic-pete/

Connect with us on:

• LinkedIn - https://www.linkedin.com/company/service-business-mastery
• TikTok - https://www.tiktok.com/@servicebusinessmastery
• Facebook - https://www.facebook.com/groups/servicebusinessmasterypodcast
• Instagram - https://www.instagram.com/servicebusinessmasterypodcast

This episode is kindly sponsored by:

• UpFrog

• CallRail

• CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

• MarketStorm

• priceguide

Learn how to automate tasks, save time, and increase your profit. No coding required!
👉 Enroll Today - https://bit.ly/3CZTDte

Get Your 14-Day Free Trial with CallRail!
👉 Visit: https://www.callrail.com/sbmpod

Subscribe now to stay updated with Service Business Mastery on YouTube!