Contractors who do not own their customer list will lose.
As AI, search, and digital platforms continue to change, relying on Google, ads, or third party platforms puts your business at risk.

In this episode of Service Business Mastery, we break down why owning your customer list is no longer optional for contractors and service business owners who want to survive and scale in the next decade.

Joshua Crouch and Tersh Blissett sit down with Peter Murphy Lewis, founder of Strategic Pete, to explain how contractors can protect their business by building direct relationships with their audience, increasing client loyalty, and using AI driven systems without giving control to platforms they do not own.

Search is changing. Ads are getting more expensive. Algorithms decide who wins and who disappears.

If you do not own your audience, you are renting your business.

This conversation explains exactly why owning your list matters more than ever and how contractors can start taking control now.

• Why contractors who rely only on ads and search are at risk
• How AI is accelerating changes in customer acquisition
• Why owning your customer list creates long term stability
• How client loyalty protects your business during market shifts
• The difference between renting attention and owning relationships
• How to use content and systems to stay in front of your audience
• Practical ways contractors can start building their list today

This episode is for contractors and service business owners who want predictable growth, lower marketing risk, and long term control over their business.

Timestamps

00:00 Why owning your customer list matters now
02:10 How AI is changing search and digital marketing
05:30 Why contractors lose when they rent attention
09:40 Client loyalty and long term business survival
14:30 Fractional leadership and strategic marketing explained
19:45 Why content builds ownership not dependence
25:20 Using systems to stay in front of your audience
31:40 How contractors can start owning their list
38:00 LinkedIn, partnerships, and direct relationships
43:10 Final lessons for contractors

Tersh Blissett: https://www.linkedin.com/in/tershblissett/
Josh Crouch: https://www.linkedin.com/in/josh-crouch/
Peter Murphy Lewis: https://www.linkedin.com/in/petermurphylewis/
Strategic Pete: https://www.linkedin.com/company/strategic-pete/

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