Scaling a home service business is not just about running more ads or getting more leads. It is about building a real company with the right marketing strategy, the right people, and a presence that customers trust.

In this episode of Service Business Mastery, Tersh Blissett sits down with Jen McKee, founder of Kee Hart Marketing, to break down what it really takes to grow and scale in today's market.

Jen shares why video is now one of the most overlooked opportunities in home services, how Google is indexing videos across platforms, and why contractors must stop treating social media like an afterthought.

They also dive into what makes a business scalable long-term, including profitability, building an asset (not a job), and why the right rooms and relationships are often the fastest path to growth.

If you are serious about scaling your business, this episode will give you both the mindset and the marketing strategy you need.

• Why video is one of the biggest marketing advantages in home services right now
• How Google is indexing videos from Instagram, Facebook, TikTok, and YouTube
• The simple checklist that helps your videos show up in search
• Why your social media bio must clearly say what you do and where you do it
• How to scale with profits, not just revenue
• Why every owner should be building a business asset, not just a job
• The real value of conferences, networking, and being vulnerable in the right rooms
• Why you should seek advice from contractors who have actually done the thing
• How to build your presence as a leader, brand, and business in your market

00:00 Google is indexing all your videos now
03:10 Who Jen McKee is and what Kee Hart Marketing does
04:03 The Growth Experience conference (profits, people, presence)
10:55 Why great conferences avoid sales pitches
15:53 Why contractors should learn marketing from contractors
24:05 The mindset of continuous growth and not settling
25:17 Build an asset, not a job
26:34 The real value of conferences is your network
30:36 Stop having imposter syndrome (everyone has value)
36:16 Should contractors use AI for content?
43:18 How to get your videos indexed by Google right now
48:22 The Growth Experience details and how to get tickets

Tersh Blissett: https://www.linkedin.com/in/tershblissett/
Josh Crouch: https://www.linkedin.com/in/josh-crouch/
Jen McKee: https://www.linkedin.com/in/jen-mckee-72114824/
Kee Hart Marketing: https://keehartmarketing.com/
Kee to Growth Podcast: https://www.youtube.com/@KeetoGrowthPodcast

• LinkedIn - https://www.linkedin.com/company/service-business-mastery
• TikTok - https://www.tiktok.com/@servicebusinessmastery
• Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast
• Instagram - https://www.instagram.com/servicebusinessmasterypodcast

👉 Enroll Today - https://bit.ly/3CZTDte