Private equity is flooding roofing but not every buyer is legit. Tim Brown sits down with John Bartlett (Founder, Brentwood Growth) to break down 7 reasons real buyers won’t buy your roofing company and exactly how to fix them: W-2 vs 1099, accrual accounting, owner dependency, dirty books/add-backs, family on payroll, tax return mismatches, and revenue mix (retail vs storm/new construction). Get the playbook to increase multiples and run a clean, sellable (or simply more profitable) company.

Guest: John Bartlett – Brentwood Growth (Founder) • Team bio & contact: brentwood-growth.com/our-team/john-bartlett • LinkedIn: linkedin.com/in/johnlbartlett
Brentwood Growth+1

Why watch: You’ll learn how buyers model risk, what increases/decreases your multiple, and the exact clean-up sequence to command higher offers or keep the business and print cash. The episode covers the W-2 preference, accrual vs cash, market-clearing processes, and roofing-specific volatility around storms.

Hook Agency helps roofers grow (SEO + PPC + web). Need compounding leads? Let’s talk.

From $0 to 8 figures in 3 years, how’d he actually do it? In this episode, Jon Starry breaks down the playbook behind Steadfast Roofing’s rapid growth: deliberate pre-launch planning, “residential cluster” GBP placement, a trust-first sales deck, communication-driven CRM flows (ProLine), and the systems that fuel 5-star reviews and referrals. We also get into staffing production early, storm tailwinds vs. reality, sales training that sticks, and how to avoid shiny-object syndrome with masterminds and peer collabs.

How can roofers actually use AI to grow, without losing the “soul” of their brand? Tim Brown (Hook Agency) sits down with Bruce Lefler (Best Roofer Marketing) to break down agency transparency, “own your marketing,” service-first retention, AI voice agents for missed calls, CRM/implementation pitfalls, and how to turn SOPs into automations that compound results. We cover practical prompts, agent bounties, and why great strategy still beats shiny tools. Watch for the exact spots on giving teams paid “thinking time,” RoofCon news, and realistic AI adoption benchmarks.

High performers who wreck culture? Fire them. Elijah Mumm breaks down “culture over profits,” paying reps what they’re owed, authentic sales, and how he’d scale a roofing company in 90 days. If you lead a roofing or home-service team, this is your playbook—leadership structure, rep development, and retention that prints revenue.

Creators get hate. Pros turn it into fuel. In this convo, Tim and roofing pro Taylor Ammons break down growth frameworks (Brendan Kane’s “1M Followers”), storytelling in short-form, paid boosting on winners, handling haters with self-deprecation, and priming your brain with vision/affirmations to sell more roofs and live better. Practical, mindset-driven tactics you can implement today. Watch, take notes, and scale your best closer—you.

Taylor Ammons Links:
https://paragonroofingusa.com/
https://www.facebook.com/taylorammons360/
https://linktr.ee/TaylorAmmons?fbclid=PAZXh0bgNhZW0CMTEAAacoUE0dZRwxmXV_ec_t86VxvUmw_PCVrIQjf6aN1q6bPV60LbkXiGJjv8_5tw_aem_jQ2aOFpAlZxQSX88lJC-uw

Roofing operator-turned-coach Todd Price breaks down how his team scaled to ~$280M+ with disciplined systems, aggressive social, and deal-savvy private equity strategy. We cover the 3 biggest growth bottlenecks, the “digital doorknock” play on Facebook, standards that create top reps, and when to sell vs. keep your company. If you run a $3–$15M roofing company (or want to), this is your unfair advantage.

Roofing’s dirty secret? We trained homeowners to wait for storms. In this episode, Noah Bergland shares how to escape the storm-chasing treadmill and build a retail-first sales machine—using transparent pricing, soft-pull financing, and smart appraisal strategy to close bigger, better projects. Expect no-BS sales talk, underdog grit, and scripts your reps can use today.

Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR