Discover how Jake Hofer from Built Right uses storytelling, authentic visuals, and a rock-solid team culture to dominate the roofing industry online. In this episode of the Hook Better Leads Podcast, Jake shares the secrets behind their brand’s standout website, how they leverage local photography and video to drive trust, and the power of showcasing happy homeowners and sales team wins to attract both leads and top-tier talent.

Learn practical strategies for home service businesses to:

• Build high-trust websites that convert
• Capture authentic customer and crew imagery
• Use video to future-pace homeowner expectations
• Reinforce culture and retention through social proof
• Turn internal team wins into a recruiting engine

Discover the AI Coaching Tools Driving Explosive Growth in Home Services Sales

Join Tim Brown and Arnav Power from Rilla in this value-packed episode of the Hook Better Leads Podcast. We dive deep into how cutting-edge AI tools like Rick and the new hands-free feature are transforming sales training, compliance, and coaching for home service businesses.

Learn how top companies are:
• Using AI to instantly review technician performance
• Coaching reps on the go with real-time insights
• Leveraging call analytics to close more deals
• Increasing average ticket sizes by talking smarter, not harder

If you’re in roofing, plumbing, or HVAC, and want to boost conversion rates, this episode is your ultimate playbook.

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In this episode of the Hook Better Leads Podcast, Tim Brown interviews Randy Hurtado of DTY Roofing—who shares how he transformed a career in IT into a $40M/year roofing business by mastering the art of strategic referrals. Discover how realtors, insurance agents, and even competitors became lead sources, why generosity in business pays off, and how to engineer referrals without sounding salesy.

Whether you’re a roofer, marketer, or any home service pro, this episode will reshape how you view networking, value delivery, and partnerships. Learn the systems behind Randy’s incredible referral engine and how you can apply the same framework to your own business.

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