In today’s episode, I’m joined by Kara (@TheWhimsySoul) for a real, no-fluff conversation about what social media is heading toward in 2026—and how creators can “AI-proof” their strategy without spiraling. We talk about why being more human (not more polished) is the advantage, how algorithms are tightening people into content bubbles, why short form is becoming less reliable for nurturing + converting, and how long-form + community are becoming the steady foundation again. We also get into monetization, brand deals vs. UGC confusion, why you need multiple revenue streams, and how tools like repurpose.io, manychat, and descript can keep you sane while you spread your content across platforms.

1. Why being visibly human (not polished or perfect) will outperform AI-generated content in 2026
2. How social media is shifting from nurture + conversion to primarily visibility, and what to use instead
3. Why long-form content and community are becoming the most stable, trust-building platforms
4. How algorithm “bubbles” are shrinking reach—and how niche pillars help you grow anyway
5. Why creators need multiple revenue streams to survive platform and AI shifts
6. How to use AI and automation ethically and strategically to work faster without losing credibility

1. Follow Kara on Instagram or check out her website
2. Scalability
3. Overflow Mastermind
4. Kajabi 30-day free trial + 2 bonuses
5. 150 Free Hooks
6. IG University
7. 30 Days of Manychat Pro FREE
8. Learn how to run successful paid ads

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you!

1. Follow on Instagram

In today’s episode, I’m breaking down the four different buyer types and why understanding them can completely change the way you sell. Most business owners naturally sell to the buyer type they are, which means they’re unintentionally leaving other potential buyers out of the conversation. This episode gives a clear, practical overview of each buyer type, what motivates them to purchase, and how you can start speaking to all four through your sales pages, Instagram stories, emails, and direct messages—without feeling pushy or salesy.

1. Why most business owners only sell to one or two buyer types without realizing it
2. How understanding buyer psychology reduces objections before they happen
3. The key motivations behind analytical, amiable, driver, and expressive buyers
4. What each buyer type needs to see in order to feel confident purchasing
5. How to layer all four buyer types into your content without creating separate strategies

1. Scalability
2. Overflow Mastermind
3. Kajabi 30-day free trial + 2 bonuses
4. 150 Free Hooks
5. IG University
6. 30 Days of Manychat Pro FREE
7. Learn how to run successful paid ads

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you!

1. Follow on Instagram @myanichol
2. Join my email list
3. Check out my website
4. Watch this episode on YouTube
5. Read this episode in blog format

In today’s episode, I’m breaking down one of the most important (and most overlooked) questions in business: Does the way you’re making money actually support the life you want to live?

This conversation was sparked by a DM exchange I had with a potential mastermind client who shared that she’d experienced $70k–$80k months—but at a cost she no longer wanted to pay. That moment stuck with me and opened up a bigger conversation around trade-offs, capacity, and building a business with your life in mind.

I walk through the real costs behind different offer types—low-ticket memberships, courses, funnels, and high-ticket coaching—and explain why there is no single “right” way to scale. Every model works, but every model comes with trade-offs. The key is choosing the one that aligns with your current season, energy, and vision.

I also share why I’m a big believer in an offer suite, how my own offers have evolved over time, and why letting go of successful offers can sometimes be the most aligned decision you make.

1. Why “all money isn’t made equal” when it comes to time, energy, and lifestyle
2. The real trade-offs of low-ticket memberships, courses, funnels, and high-ticket coaching
3. How volume, retention, marketing, and capacity show up differently depending on your offer type
4. Why scaling looks different in different seasons of life and business
5. How to decide which offers best support the life you actually want
6. Why there’s no right or wrong way to scale—only what’s aligned for you
7. The importance of letting go of offers that no longer fit, even if they worked in the past
8. Why I’m team offer suite and how I balance low-ticket and high-ticket offers in my own business

1. Scalability
2. Overflow Mastermind
3. Kajabi 30-day free trial + 2 bonuses
4. 150 Free Hooks
5. IG University
6. 30 Days of Manychat Pro FREE
7. Learn how to run successful paid ads

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you!