What happens when you mix creative agency chaos with world-class engineering? You get teams that don’t just write code—they own the product.

In this episode, I’m talking with David Mitchell, CTO at VML, one of the biggest creative agencies on the planet. With thousands of engineers and global clients like Wendy’s and United Rentals, David’s teams are building things that most devs only dream of—and doing it without getting buried in bureaucracy.

We break down what it really takes to foster creative engineering inside a massive org, how to keep engineers out of the ticket-taking trap, and how AI is reshaping what engineering leadership actually looks like.

If you lead teams and want to stop micromanaging, or if you're just tired of pretending Agile is still helping... this one’s for you.

[00:15] — What is a "creative engineer" and why don’t we have more of them?

[06:00] — Why software engineering should be creative work

[07:40] — The evolution of engineering: From basement coders to business thinkers

[11:20] — Ownership vs. ticket-taking: How VML trains teams to lead

[13:30] — Journey-Driven Development and the myth of “API-first”

[20:45] — Is AI changing how we build software—or just hyped?

[24:00] — Hackathons, prototyping, and the rise of “vibe engineering”

Connect with David on LinkedIn

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Full Scale – Build your dev team quickly and affordably

If you’re trying to get your team out of the basement and into real product ownership, this episode is your playbook. Stop being a ticket factory. Build teams that think, create, and lead.

Follow the show, rate it, and send this to someone who’s still trying to do “real Scrum.” They need it more than you do.

Engineering Clarity in the Age of AI: How Docs, Context, and Product Thinking Shape Better Software

Seth Rosenbauer is the founder of a tool that uses AI to help engineers create better documentation—and, more importantly, the right thing, faster.

But this conversation isn’t just about tooling.

It’s about how context is the new currency in engineering. Why your team’s ability to understand what to build and why is more critical than ever. And how AI is changing the shape of product communication, technical documentation, and engineering ownership.

Whether you lead a growing dev team or are trying to ship more with less, this one’s for you.

Key Discussion Points

Seth’s journey: From PM to founder to doc tool builder

Why traditional documentation fails engineers

The real cost of unclear requirements

What AI can (and can’t) fix in engineering communication

How better docs lead to better products

The problem with "done"—and how teams miss the last 10%

Building a culture of engineering ownership

Links & Resources

Connect with Seth Rosenbauer on LinkedIn

Joggr

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Full Scale – Build your dev team quickly and affordably

Matt is joined by Karell Ste-Marie, founder of The Serious CTO YouTube channel. Together, they tackle one of the biggest hidden challenges in software companies: the language and cultural barrier between engineers and executives.

Karell and Matt break down why innovation is so rare in large organizations, why engineers and business leaders often talk past each other, and how the CTO role often becomes the critical bridge between the two worlds.

The cultural resistance to change inside enterprises

How introversion and communication style shape engineering culture

Why the best CTOs speak “both languages”

Lessons from mistakes made on the path to leadership

Resources & Links

The Serious CTO on YouTube

– Karell’s channel where he shares insights on engineering leadership

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Full Scale – Build your dev team quickly and affordably

Product management is being rewritten in real time, and AI is doing the editing.

Matt sits down with Jerel Velarde, product manager at Full Scale Ventures, to discuss how AI is reshaping the relationship between PMs and engineering. We dive into what Jerel calls prompt prototyping, how expectations for product velocity have changed, and why the best PMs today are blending design, strategy, and code—all while staying laser-focused on validation over output.

If you're a founder, CTO, or product leader trying to navigate the new frontier of product development, this one's for you.

Is “Product Manager” even the right title anymore?

The new definition of PM: focused on outcomes, not artifacts

How PMs are using AI to validate faster

How to lead product in a startup vs. a scale-up

How to think about MVPs when AI can build anything

Resources & Links

Connect with Jerel on LinkedIn

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Matt is joined by product and leadership consultant Randy Silver to unpack one of the most frustrating problems in product organizations: everyone knows where they want to go, but no one knows how to actually get there.

Together they explore what causes this breakdown in execution, how companies drift from product strategy to dysfunction, and what strong leadership really looks like at scale.

Why strategy is easy—execution is the problem

Why in-shitification happens

The three organizational dysfunctions Randy sees most

Why autonomy without alignment fails

The real root of dysfunction: unclear product strategy

What leaders can do right now to fix the mess

Resources & Links

Randy Silver’s consulting work https://randysilver.com

Follow Randy on LinkedIn Randy Silver

Good Strategy Bad Strategy by Richard Rumelt Link to Book

Subscribe to the Product Driven Newsletter: https://productdriven.com/newsletter

What Smart CTOs Are Doing Differently With Offshore Teams in 2025: https://hirefullscale.com/offshore-hiring-guide

In this episode, Matt is joined by Laura Tacho, CTO at DX — one of the leading voices in developer experience research and tooling. Together, they unpack how AI is really affecting software development teams, why developer experience has a “marketing problem,” and why organizational friction — not technology — is the biggest productivity killer.

If you’ve been wondering whether AI is living up to the hype in engineering teams, this conversation will give you the data, the reality, and the leadership takeaways you can act on today.

Key Discussion Points

[01:21] – What “Developer Experience” Really Means

[03:28] – The Real Sources of Developer Friction

[04:20] – Core Developer Experience Problems (Pre- and Post-AI)

[06:19] – Clarity as a Competitive Advantage

[08:58] – The Mistake of “Shit Shielding”

[08:51] – How AI Raises the Stakes for Product Thinking

[10:33] – The 10x Developer Myth’s Real Origin

[12:03] – Measuring Developer Experience with the DX Index

[14:33] – The Role of Leadership in Removing Friction

Resources & Links

DX – Research and tools for improving developer experience: https://getdx.com/

Developer Experience Index https://getdx.com/dxi-reporting

Subscribe to the Product Driven Newsletter: https://productdriven.com/newsletter

What Smart CTOs Are Doing Differently With Offshore Teams in 2025: https://hirefullscale.com/offshore-hiring-guide

AI can scaffold an app in seconds, but can it refactor that thousand-line React file when the first bug hits production?

In this episode, I sit down with Brian Jenney software engineer and program owner of the coding bootcamp Parsity, to draw a hard line between “code that runs” and “code that lasts.” From mentoring career-switchers to stress-testing AI in real-world pipelines, Brian shares why craftsmanship and product judgment still beat copy-paste prompts.

🔗 Essential Links (Start Here!):

Full Episodes: https://product-driven.captivate.fm/episodes

Connect with Matt Watson on LinkedIn: https://www.linkedin.com/in/mattwatsonkc/

Subscribe to the Newsletter: https://newsletter.productdriven.com/

Powered by Full Scale: https://fullscale.io/

GET THE PRODUCT DRIVEN BOOK: https://productdriven.com/book

Connect with Brian on LinkedIn :https://www.linkedin.com/in/brianjenney/

Check out Parsity here: https://www.parsity.io/

Key Discussion Points:

“You have to be smarter than the AI.” Why blindly shipping generated code is the fastest way to paint yourself into a technical-debt corner

The hidden risk of non-deterministic models—like failing a simple “greater-than” check in production tests

A training rule of thumb: no AI for your first months of study, then use it only to reinforce fundamentals—not replace them

The “house-of-cards” analogy for code quality and why maintainability still matters when AI writes the first draft

How Parsity’s tight-knit model turns plumbers, teachers, and even doctors into disciplined, product-minded engineers

If you’re running a startup, chances are you’re the bottleneck.

Brittany Rastsmith joins Product Driven to talk through why founders constantly end up in this trap and how to escape it. She works with early-stage companies through her consulting firm, Bloom Remote, and she's seen it all. We get into how to create clarity, visibility, and accountability across your team so you’re not stuck answering every question, solving every problem, or staying up all night wondering if anything is getting done.

If you want your team to take ownership and drive outcomes—not just check boxes—this episode is for you.

[01:36] - Why being the bottleneck it's a stage

[03:06] - Choose your hard: micromanage or build trust

[08:06] - How to measure what matters

[11:06] - Delegating doesn't work if you dump chaos

[15:06] - Explain your thinking if you want your team to carry it out

[16:36] - The power of decision logs and written rationale

[20:21] - Why psychological safety is key to team ownership

[22:06] - Rubber-stamping is the death of progress

[24:36] - Why most managers are untrained (and why that matters)

[28:36] - Productivity vs. busyness: where your team might be stuck

[29:51] - Inputs vs. outcomes: how to tell what's actually broken

[31:41] - Where to find Brittany and learn more about Bloom Remote

Links & Resources:

Brittany Rastsmith on LinkedIn:

Bloom Remote

Get the Book: https://mybook.to/productdriven

Newsletter: productdriven.com

Connect with Matt: https://linkedin.com/in/mattwatson

Get the Offshore Hiring Guide: https://hirefullscale.com/offshore-hiring-guide