Episodes

  • Psychology In Practice: How People Decide Who To Trust | 141: Ciara O'Neil

    Psychology In Practice: How People Decide Who To Trust | 141: Ciara O'Neil
    Mar 2 2026
    Ciara O’Neil is the founder of Brandfulness and a psychology led personal branding strategist helping founders, executives, and teams build real authority on LinkedIn and beyond. With an academic background in psychology, Ciara focuses on trust, reputation, and consistency as the foundations of strong personal brands. Her work goes beyond content creation and platforms and centres on shaping how people are perceived, remembered, and trusted across their career, business, and professional relationships. In this episode, Ciara shares her journey from law to psychology to personal branding, and how she grew her LinkedIn presence from zero to over 18,000 followers in a year. She explains what it truly means to apply psychology to personal branding in a practical way, from showing up with clarity and intention to building authority that earns trust over time. This conversation also explores growth mindset, career pivots, and how to attract aligned clients and opportunities without burning out or chasing visibility for the sake of it.Connect with Ciara:https://www.linkedin.com/in/ciaraoneil/https://bio.site/brandfulnesshttps://brandfulness.co.uk/Timestamps: 00:00 - Psychology as a buzzword vs real understanding 01:10 - Welcome to the podcast 01:22 - Who Ciara O’Neil is and what she does 02:52 - From law to psychology to personal branding 04:40 - Why changing careers isn’t failure 05:58 - Why trying and pivoting matters 06:55 - Going back to study and building credibility 07:33 - Studying AI, motivation and human behaviour 09:17 - How AI has evolved since her research 10:10 - Using AI as a tool, not a replacement 10:37 - Why psychology is Ciara’s competitive edge 12:37 - What people get wrong about “psychology in content” 13:27 - How Ciara rediscovered LinkedIn 14:49 - Intentional growth vs trial and error 15:31 - The truth behind “overnight” LinkedIn growth 16:50 - Why highlight reels distort reality 17:27 - How to grow consistently without going viral 19:00 - Defining your goal on LinkedIn 20:01 - Why chasing trends leads to burnout 21:23 - Consistency as a trust-building tool 22:40 - How to find your first clients 24:14 - Why conversations compound over time 25:28 - Why personal branding is a long game 28:24 - The most common personal branding mistakes 29:54 - Repurposing content without burnout 31:12 - The story behind Brandfulness 32:31 - Introducing the Authority Collective 33:57 - Launch timeline and testing digital products 34:50 - The psychology behind green branding 36:03 - LinkedIn vs Instagram vs Substack 37:19 - Milestones, growth and intentional slowing down 38:35 - Digital products and future plans 39:42 - Running, hobbies and switching off 42:04 - Book recommendations and Start With Why 43:58 - Where to find Ciara 44:38 - Final thoughts and closing Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Favikon: https://www.favikon.com?fpr=tommenRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    45 mins
  • From Doctor to Content Creator: Building Credibility in a Noisy Space | 140: Sarah Rav

    From Doctor to Content Creator: Building Credibility in a Noisy Space | 140: Sarah Rav
    Feb 23 2026

    Sarah Rav is a former medical doctor turned Positioning & Content Strategist. Born in Malaysia and raised in Australia, she has spent over a decade building an audience of more than three million followers across Instagram, TikTok, and LinkedIn. After years in medicine and consulting, Sarah stepped away from traditional career paths to focus on helping professionals scale their business through content, positioning, and personal brand strategy.

    In this episode, we explore Sarah’s bold journey from medicine to content creation, the behind the scenes reality of building and rebuilding an audience, and how she recognised LinkedIn’s potential early. Sarah shares practical insights on growing a personal brand that attracts the right clients, building credibility as a professional, and creating content that feels aligned, even within a short time frame on the platform, without pretending to be someone you’re not.

    Connect with Sarah:
    https://www.linkedin.com/in/sarah-rav/
    https://www.instagram.com/sarahrav/

    Timestamps:
    00:00 – Writing content people actually care about
    01:15 – Introducing Sarah and her background
    02:14 – Growing up between Malaysia and Australia
    03:50 – Life in Melbourne
    04:28 – Why she chose medicine
    05:49 – The emotional reality of being a doctor
    06:39 – Interest in psychiatry and mental health
    08:26 – Why content did not feel like a real career
    09:56 – Choosing passion over a safe path
    11:04 – Early days of content creation
    13:11 – Rebranding, losing engagement, rebuilding
    14:57 – AI content and standing out
    16:31 – Why LinkedIn became the focus
    17:42 – Growing on LinkedIn in a short time
    18:32 – Adapting content across platforms
    20:30 – How she splits time between platforms
    22:07 – Creating content alongside full-time work
    23:51 – Finding repeatable content formats
    25:06 – Personal branding for professionals
    26:02 – Writing hooks that make people care
    27:52 – Why CTAs matter more than you think
    30:06 – Injecting personality into writing
    31:14 – Simple tools and content systems
    33:36 – How Sarah actually uses AI
    35:53 – Inspirations and community on LinkedIn
    37:37 – Music, family, and life outside content
    39:02 – Why she does not read many books
    40:30 – Big goals, legacy, and giving back
    42:12 – Launching a new LinkedIn offer
    44:09 – Where to find and follow Sarah
    45:06 – Final reflections and closing

    Connect with Tomas:
    X: https://x.com/TomasLoucky⁠⁠⁠
    Stan: https://stan.store/Tommen
    LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠
    Instagram: https://www.instagram.com/thisistommen/⁠⁠

    More:
    Links: https://linktr.ee/produced_by⁠⁠⁠
    Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠

    Tools & gear that support the show:
    Neon Now: https://neonnow.co.uk/
    Metricool: https://f.mtr.cool/HRJBZK
    Ulanzi: https://www.ulanzi.com?aff=2611
    Apex Comfort: https://apexcomfort.co.uk/
    Favikon: https://www.favikon.com?fpr=tommen
    RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19

    Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    46 mins
  • Leaving Home Early: How One Decision Reshapes a Creative Life | 139: Nadia Fernández

    Leaving Home Early: How One Decision Reshapes a Creative Life | 139: Nadia Fernández
    Feb 16 2026
    Nadia Fernández is the founder of La Isla Designs, a visual designer and website builder who believes digital spaces should feel clear, intentional, and easy to understand. Originally from Mallorca, Spain, she moved to the United States at a young age to pursue her creative ambitions, spending more than a decade immersed in fast paced creative environments before eventually returning to Europe. With a background that spans dance, fashion, retail leadership, and brand strategy, her work today focuses on helping founders and small businesses communicate what they do in a way people can instantly connect with and remember.In this episode, you’ll hear the story behind her move to Los Angeles as a teenager, the creative paths that quietly shaped her way of thinking, and how those experiences continue to influence her work today. The conversation goes behind the scenes of her approach to LinkedIn content, websites, and digital marketing, from designing carousels that gently guide attention to building online spaces that support content instead of competing with it. It’s a thoughtful look into the mindset of a multi disciplinary creator who designs with purpose and cares deeply about how ideas land.Connect with Nadia:https://www.linkedin.com/in/nadiiafernandez/https://www.laisladesigns.com/Timestamps:00:00 – Early creative roots and growing up around fashion01:11 – Welcome to the podcast01:23 – Nadia’s background and what she does today02:02 – Moving to Los Angeles at 1803:16 – Arriving in LA and culture shock05:28 – How long she stayed in the US05:55 – Stepping away from dance07:51 – Growing up in Mallorca and returning later09:39 – Working in fashion and creative industries13:43 – COVID and the shift into digital design15:04 – Finding first clients online15:49 – Using LinkedIn comments to grow18:20 – Being intentional with conversations22:01 – Standing out without chasing trends24:27 – Stop waiting for inspiration27:27 – Canva vs Figma vs Adobe30:07 – Favourite Canva features30:45 – Why Nadia uses Venngage34:59 – Website platforms and opinions35:12 – Content platforms and focus36:41 – Consistency and the long game40:29 – Life, family, and balance41:37 – Learning, reading, and growth43:04 – Where to find Nadia44:44 – Final advice46:21 – Closing the episode Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Favikon: https://www.favikon.com?fpr=tommenRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    48 mins
  • Turning LinkedIn Into a Client Engine: Beyond Likes and Visibility | 138: Anjeanette Carter

    Turning LinkedIn Into a Client Engine: Beyond Likes and Visibility | 138: Anjeanette Carter
    Feb 9 2026
    Anjeanette Carter is a Los Angeles based copywriter and founder of STRATIS Media, where she helps founders, CEOs, and service based entrepreneurs grow their personal brands and businesses through LinkedIn. With over a decade of experience in copywriting, Anjeanette has built a seven figure business by working across multiple social media platforms, refining her messaging, and learning what actually drives sustainable growth. Today, her work focuses on turning LinkedIn into a clear, intentional client acquisition channel through strong positioning, consistency, and thoughtful content.Listen to this episode to discover Anjeanette’s story behind becoming an experienced copywriter across different platforms and how that journey led her to find her passion for LinkedIn. You will hear practical tips from someone who has consistently shown up over time, along with clear advice on how to find clients on LinkedIn using simple frameworks and formulas that can be applied across platforms. This conversation offers insight and inspiration from someone who balances being a mom, running her own agency, showing up online, and continuing to grow, improve, and inspire others with a positive and grounded approach.Connect with Anjeanette:https://www.linkedin.com/in/anjeanette-carter/https://anjeanettecarter.com/linkedin-workshophttps://anjeanettecarter.substack.com/https://anjeanettecarter.com/https://x.com/anjeanettecTimestamps:00:00 – The three pillars behind Anjeanette’s LinkedIn growth01:24 – Who Anjeanette is and what she does today02:02 – 2026 goals and why subtracting matters03:05 – Acting background and confidence on camera03:48 – Why failure matters more than success04:59 – Comparison on LinkedIn and staying in your lane06:01 – Authenticity without oversharing online07:50 – Consistency, routines, and family life09:22 – Early lessons from Twitter and YouTube11:52 – Why social media feels annoying12:11 – Playing the long game with content13:30 – Copywriting as a real advantage on LinkedIn14:31 – Initial fear of AI and adapting16:31 – Using AI without losing your voice18:32 – Why AI content feels obvious20:30 – Voice notes and real conversations22:06 – Finding first clients through LinkedIn25:33 – Who LinkedIn actually works for27:52 – The LinkedIn strategy explained simply30:26 – Commenting that leads to conversations32:03 – Shortcuts, mentors, and learning faster33:58 – Focusing on one platform at a time36:18 – Regrets about leaving platforms early39:02 – YouTube demonetisation and lessons learned41:42 – Personal brand as long-term insurance42:03 – Exercise, routines, and mental balance44:08 – Reading fiction to switch off45:41 – Where to find Anjeanette and her work46:48 – Favourite pizza conversation49:19 – Normalising failure and moving forward50:52 – Final reflections and closing Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Favikon: https://www.favikon.com?fpr=tommenRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    52 mins
  • The Quiet Brand Builder: Growing Without Noise, Pitching or Pressure | 137: Talha Hanif

    The Quiet Brand Builder: Growing Without Noise, Pitching or Pressure | 137: Talha Hanif
    Feb 2 2026
    Talha Hanif is a LinkedIn content designer who helps founders turn their personal brands into content that actually connects. With a background in computer engineering and a deep respect for design that works, Talha has quietly built a business that speaks louder than most personal brands. He’s worked with creators, coaches, and entrepreneurs to develop visual identities that don’t just look good, they feel right. No fluff, no shortcuts, just thoughtful design rooted in clarity, intention, and human connection.In this episode, you’ll get a free masterclass in design, consistency, and showing up for the long game. Talha shares how he built a standout brand without ever cold pitching, how AI fits into his creative process, and why success means nothing if you can’t stay grounded. From scaling a business to supporting his wife’s fashion brand to still making time for cricket, family, and the gym, this is what creating with purpose looks like. If you’ve ever doubted your creative path, this conversation might just reframe everything.Connect with Talha:https://www.linkedin.com/in/personal-brand/https://talhaqurashi.com/https://www.instagram.com/talhadesign786/Timestamps:00:00 – The one trick that helped him grow on LinkedIn00:40 – Welcoming Talha to the podcast01:23 – From engineering to design02:39 – How posting turned into a business04:02 – Building a career without chasing clients05:06 – Designer vs artist: key difference07:41 – Behind the scenes of his client process10:16 – Why design isn’t subjective11:40 – What he does when creativity runs low13:33 – The power of not needing leads15:38 – How he gets clients without pitching16:45 – Why he never sends cold DMs17:40 – What his business looks like today18:04 – Why he doesn’t post for leads anymore20:24 – Why most people quit LinkedIn too early22:12 – Outlasting others beats outsmarting them23:06 – The most helpful content advice24:42 – Using emotions in design and copy25:01 – Honest take on AI in design work27:25 – The one red flag when hiring designers28:44 – Advice if you’re not good at design yet29:15 – Canva vs Figma vs Adobe30:41 – Why he teaches his team every tool31:17 – A Canva product built from 500+ carousels32:27 – Who inspires him right now33:44 – Balancing design, business and life34:48 – Why Instagram didn’t work for him35:05 – What keeps him consistent on LinkedIn36:36 – His “Jasmin test” for content that lasts37:08 – His life beyond design38:17 – Cricket, gym, and daily routine39:13 – Getting abs back and staying fit41:00 – What the gym taught him about life42:29 – Favourite books and takeaways44:08 – Helping build a fashion brand45:02 – Where to find Talha online45:30 – Story behind the “17 milliseconds” line46:46 – Final thoughts and reflections Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Favikon: https://www.favikon.com?fpr=tommenRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    48 mins
  • Two Brands. One Creator: What Happens When You Grow in Public Twice |136: Danielle Mimoni

    Two Brands. One Creator: What Happens When You Grow in Public Twice |136: Danielle Mimoni
    Jan 26 2026

    Danielle is a LinkedIn strategist who built a fully booked freelance business without pitching, cold outreach or chasing trends. She helps founders and freelancers attract clients through content that connects and brands that feel real. She’s also built a wellness-focused brand on Instagram, showing how to grow across platforms without burning out. Her approach is rooted in clarity, consistency, and sharing what actually works, not just what looks good online.

    In this episode, she shares what it actually takes to grow on LinkedIn and beyond. We talk about content strategy, building a brand that feels like you, and showing up even when you don’t feel like it. You’ll learn how to attract clients without selling, post without overthinking, and create content that helps people, and works for you. This one’s for anyone trying to grow online without losing their voice in the process.

    Connect with Danielle:
    https://www.linkedin.com/in/danielle-mimoni-social-media-marketing/
    https://www.instagram.com/daniellemimoni/

    Timestamps:
    00:00 – How Danielle gets clients without pitching
    01:10 – Intro and welcome
    01:22 – Danielle on building two personal brands
    02:16 – Why growing on multiple platforms matters
    03:12 – Where she started and what changed
    04:13 – Taking content seriously for the first time
    05:25 – LinkedIn vs Instagram: what she prefers
    07:22 – Which platform is harder to grow on
    08:42 – Content strategy across both platforms
    10:46 – Does she see herself as an influencer?
    13:42 – Why full-time influencing isn’t the goal
    14:33 – Starting on LinkedIn from scratch
    17:46 – How redundancy led to freelancing
    18:43 – Tips for early LinkedIn growth
    21:05 – Should you post selfies on LinkedIn?
    24:48 – Building a brand with visuals and consistency
    26:07 – Getting all clients inbound through content
    27:50 – Giving away knowledge to build trust
    29:02 – Why people really hire you
    30:43 – Attracting brands and partnerships
    35:50 – Showing up when it’s hard
    39:06 – How she preps content in advance
    41:10 – Her view on imposter syndrome
    41:34 – Wellness, hobbies, and lifestyle habits
    43:38 – Books that shaped her mindset
    46:17 – Where to follow and connect with Danielle
    47:06 – Final thoughts on personal branding

    Connect with Tomas:
    X: https://x.com/TomasLoucky⁠⁠⁠
    Stan: https://stan.store/Tommen
    LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠
    Instagram: https://www.instagram.com/thisistommen/⁠⁠

    More:
    Links: https://linktr.ee/produced_by⁠⁠⁠
    Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠

    Tools & gear that support the show:
    Neon Now: https://neonnow.co.uk/
    Metricool: https://f.mtr.cool/HRJBZK
    Ulanzi: https://www.ulanzi.com?aff=2611
    Apex Comfort: https://apexcomfort.co.uk/
    Favikon: https://www.favikon.com?fpr=tommen
    RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19

    Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
    Show More Show Less
    48 mins
  • The System Is the Message: How Structure Became the Brand | 135: Noor V. Barrage

    The System Is the Message: How Structure Became the Brand | 135: Noor V. Barrage
    Jan 19 2026
    Noor V. Barrage is a business consultant, systems strategist, and founder of NVB Collective. Known as The Systems Girl on LinkedIn, she partners with CEOs and leadership teams to turn messy growth into sustainable operations. With years of experience behind the scenes in high-growth companies, she now helps entrepreneurs build structure, reduce stress, and scale their businesses without sacrificing quality or sanity. Her work is rooted in intentional productivity, operational clarity, and building businesses that actually support the people who run them.In this episode, Noor shares how she went from being completely invisible online to building a strong presence on LinkedIn in under a year, all without chasing trends, playing the algorithm, or compromising her values. She talks about the systems that save time, money, and energy, and why she believes structure is the key to true creative freedom. If you’re tired of hustle culture and ready to run your business with more clarity and calm, this conversation will give you a new perspective on what growth can look like.Connect with Noor:https://www.linkedin.com/in/noorbarrage/https://nvbcollective.aweb.page/nvb-newsletterhttps://nvbcollective.com/1-1-consulting-call/https://noorbarrage.substack.com/Timestamps:00:00 – Intro: creative founders vs. execution01:11 – Intro and welcome01:26 – Meet Noor: The Systems Girl02:26 – How her unique title stuck03:48 – From invisible to visible on LinkedIn04:58 – Why LinkedIn felt more authentic than other platforms06:35 – The challenge of video content07:26 – Why she doesn’t chase virality08:50 – What success means on LinkedIn10:07 – Avoiding the comparison trap11:30 – Why clarity beats trends13:08 – Her 30-day posting habit that built momentum15:05 – Content buckets: education + storytelling17:12 – Cutting down LinkedIn time with structure18:38 – Using personal photos for balance21:33 – How she fell into systems25:45 – Why she’s obsessed with structure27:40 – Rethinking hustle culture28:12 – The truth behind “success” online31:25 – Most common systems problems she sees32:00 – Structure increases creativity, not restricts it34:05 – Why she blocks Thursdays + Fridays36:20 – How she audits her calendar with GCal37:10 – The underrated power of planning39:37 – Noor’s hobbies and love of theatre41:20 – Book recs that changed her mindset44:18 – Where to find her online45:37 – What’s next: rebrand + “intentional productivity”47:46 – Is a book coming?49:27 – Final advice: define your own success Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Favikon: https://www.favikon.com?fpr=tommenRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    52 mins
  • Breath as Branding: Why Stillness Is a Strategic Advantage | 134: Daniele Scuteri

    Breath as Branding: Why Stillness Is a Strategic Advantage | 134: Daniele Scuteri
    Jan 12 2026
    Daniele Scuteri is a LinkedIn Brand Strategist helping consultants and coaches turn visibility into qualified leads, without the pressure to post every day. His path spans architecture, CGI, leadership, and mental health, giving him a uniquely human approach to strategy, messaging, and content. Today, he’s recognised as one of Italy’s top 3% LinkedIn creators, known for building sustainable content systems and profiles that actually convert.In this episode, Daniele shares the story behind the shift, from overthinking his first post to combining breathwork and branding into a business rooted in purpose. We talk mindset, momentum, and what it really means to grow without burning out. Whether you’re building your presence online or navigating a career pivot, this conversation might be the nudge you didn’t know you needed.Connect with Daniele:https://www.linkedin.com/in/danielescuteri/https://www.youtube.com/@DanieleScuteri_Breath/https://www.youtube.com/@DanieleScuteri-ITA/Timestamps:00:00 – Cold open: How breathwork helped Daniele overcome anxiety00:59 – Intro and welcome to the episode01:31 – Meet Daniele: Architect, coach, brand strategist02:45 – Career evolution: From CGI to coaching to branding04:08 – Why it’s never too late to start on LinkedIn05:38 – Daniele’s journey: 0 to 20K+ followers in 2 years07:20 – First posts, imposter syndrome, and learning to just start08:45 – Agile mindset and the MVP approach to personal branding10:11 – Zooming out: The mindset shift that changed everything12:12 – YouTube burnout, AI content, and starting over14:54 – Growing a YouTube channel by going back to basics15:48 – Authenticity and the psychology of brand storytelling17:05 – The story behind discovering breathwork18:07 – From manager to mindset shift: The real transition20:27 – Why he started posting on LinkedIn21:53 – Breathwork for mental clarity and stress relief23:14 – From Wim Hof to Oxygen Advantage25:01 – Chronic overbreathing explained26:54 – Merging breathwork into his branding offer28:09 – Trust, vulnerability, and converting followers into leads29:48 – Joining LinkUp: From zero clients to brand clarity32:10 – The power of community and high-level peers33:35 – Working with neuroscientist Shaka on breathing34:03 – Daniele’s smart DM strategy for inbound leads35:40 – CrossFit, OCR races, and life outside of LinkedIn36:55 – Book recs: Bartlett, Atomic Habits, Naval Ravikant40:20 – His next goal: Wim Hof expedition in Lapland41:22 – Final thoughts and appreciation Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Favikon: https://www.favikon.com?fpr=tommenRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    43 mins