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Produced By

Produced By

By: Tomas Loucky
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 Produced By is the podcast for creators, founders and professionals who are serious about showing up online. Each Monday, you’ll hear honest conversations with people growing their audience, building their brand and figuring it out in public. Smart questions, real stories and no fluff. Just practical lessons, creative insight and a reminder that none of us have it all figured out, and that’s what makes it worth listening.Tomas Loucky Economics Leadership Management & Leadership Personal Development Personal Success
Episodes
  • Psychology In Practice: How People Decide Who To Trust | 141: Ciara O'Neil

    Psychology In Practice: How People Decide Who To Trust | 141: Ciara O'Neil
    Mar 2 2026
    Ciara O’Neil is the founder of Brandfulness and a psychology led personal branding strategist helping founders, executives, and teams build real authority on LinkedIn and beyond. With an academic background in psychology, Ciara focuses on trust, reputation, and consistency as the foundations of strong personal brands. Her work goes beyond content creation and platforms and centres on shaping how people are perceived, remembered, and trusted across their career, business, and professional relationships. In this episode, Ciara shares her journey from law to psychology to personal branding, and how she grew her LinkedIn presence from zero to over 18,000 followers in a year. She explains what it truly means to apply psychology to personal branding in a practical way, from showing up with clarity and intention to building authority that earns trust over time. This conversation also explores growth mindset, career pivots, and how to attract aligned clients and opportunities without burning out or chasing visibility for the sake of it.Connect with Ciara:https://www.linkedin.com/in/ciaraoneil/https://bio.site/brandfulnesshttps://brandfulness.co.uk/Timestamps: 00:00 - Psychology as a buzzword vs real understanding 01:10 - Welcome to the podcast 01:22 - Who Ciara O’Neil is and what she does 02:52 - From law to psychology to personal branding 04:40 - Why changing careers isn’t failure 05:58 - Why trying and pivoting matters 06:55 - Going back to study and building credibility 07:33 - Studying AI, motivation and human behaviour 09:17 - How AI has evolved since her research 10:10 - Using AI as a tool, not a replacement 10:37 - Why psychology is Ciara’s competitive edge 12:37 - What people get wrong about “psychology in content” 13:27 - How Ciara rediscovered LinkedIn 14:49 - Intentional growth vs trial and error 15:31 - The truth behind “overnight” LinkedIn growth 16:50 - Why highlight reels distort reality 17:27 - How to grow consistently without going viral 19:00 - Defining your goal on LinkedIn 20:01 - Why chasing trends leads to burnout 21:23 - Consistency as a trust-building tool 22:40 - How to find your first clients 24:14 - Why conversations compound over time 25:28 - Why personal branding is a long game 28:24 - The most common personal branding mistakes 29:54 - Repurposing content without burnout 31:12 - The story behind Brandfulness 32:31 - Introducing the Authority Collective 33:57 - Launch timeline and testing digital products 34:50 - The psychology behind green branding 36:03 - LinkedIn vs Instagram vs Substack 37:19 - Milestones, growth and intentional slowing down 38:35 - Digital products and future plans 39:42 - Running, hobbies and switching off 42:04 - Book recommendations and Start With Why 43:58 - Where to find Ciara 44:38 - Final thoughts and closing Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Favikon: https://www.favikon.com?fpr=tommenRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    45 mins
  • From Doctor to Content Creator: Building Credibility in a Noisy Space | 140: Sarah Rav

    From Doctor to Content Creator: Building Credibility in a Noisy Space | 140: Sarah Rav
    Feb 23 2026

    Sarah Rav is a former medical doctor turned Positioning & Content Strategist. Born in Malaysia and raised in Australia, she has spent over a decade building an audience of more than three million followers across Instagram, TikTok, and LinkedIn. After years in medicine and consulting, Sarah stepped away from traditional career paths to focus on helping professionals scale their business through content, positioning, and personal brand strategy.

    In this episode, we explore Sarah’s bold journey from medicine to content creation, the behind the scenes reality of building and rebuilding an audience, and how she recognised LinkedIn’s potential early. Sarah shares practical insights on growing a personal brand that attracts the right clients, building credibility as a professional, and creating content that feels aligned, even within a short time frame on the platform, without pretending to be someone you’re not.

    Connect with Sarah:
    https://www.linkedin.com/in/sarah-rav/
    https://www.instagram.com/sarahrav/

    Timestamps:
    00:00 – Writing content people actually care about
    01:15 – Introducing Sarah and her background
    02:14 – Growing up between Malaysia and Australia
    03:50 – Life in Melbourne
    04:28 – Why she chose medicine
    05:49 – The emotional reality of being a doctor
    06:39 – Interest in psychiatry and mental health
    08:26 – Why content did not feel like a real career
    09:56 – Choosing passion over a safe path
    11:04 – Early days of content creation
    13:11 – Rebranding, losing engagement, rebuilding
    14:57 – AI content and standing out
    16:31 – Why LinkedIn became the focus
    17:42 – Growing on LinkedIn in a short time
    18:32 – Adapting content across platforms
    20:30 – How she splits time between platforms
    22:07 – Creating content alongside full-time work
    23:51 – Finding repeatable content formats
    25:06 – Personal branding for professionals
    26:02 – Writing hooks that make people care
    27:52 – Why CTAs matter more than you think
    30:06 – Injecting personality into writing
    31:14 – Simple tools and content systems
    33:36 – How Sarah actually uses AI
    35:53 – Inspirations and community on LinkedIn
    37:37 – Music, family, and life outside content
    39:02 – Why she does not read many books
    40:30 – Big goals, legacy, and giving back
    42:12 – Launching a new LinkedIn offer
    44:09 – Where to find and follow Sarah
    45:06 – Final reflections and closing

    Connect with Tomas:
    X: https://x.com/TomasLoucky⁠⁠⁠
    Stan: https://stan.store/Tommen
    LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠
    Instagram: https://www.instagram.com/thisistommen/⁠⁠

    More:
    Links: https://linktr.ee/produced_by⁠⁠⁠
    Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠

    Tools & gear that support the show:
    Neon Now: https://neonnow.co.uk/
    Metricool: https://f.mtr.cool/HRJBZK
    Ulanzi: https://www.ulanzi.com?aff=2611
    Apex Comfort: https://apexcomfort.co.uk/
    Favikon: https://www.favikon.com?fpr=tommen
    RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19

    Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
    Show More Show Less
    46 mins
  • Leaving Home Early: How One Decision Reshapes a Creative Life | 139: Nadia Fernández

    Leaving Home Early: How One Decision Reshapes a Creative Life | 139: Nadia Fernández
    Feb 16 2026
    Nadia Fernández is the founder of La Isla Designs, a visual designer and website builder who believes digital spaces should feel clear, intentional, and easy to understand. Originally from Mallorca, Spain, she moved to the United States at a young age to pursue her creative ambitions, spending more than a decade immersed in fast paced creative environments before eventually returning to Europe. With a background that spans dance, fashion, retail leadership, and brand strategy, her work today focuses on helping founders and small businesses communicate what they do in a way people can instantly connect with and remember.In this episode, you’ll hear the story behind her move to Los Angeles as a teenager, the creative paths that quietly shaped her way of thinking, and how those experiences continue to influence her work today. The conversation goes behind the scenes of her approach to LinkedIn content, websites, and digital marketing, from designing carousels that gently guide attention to building online spaces that support content instead of competing with it. It’s a thoughtful look into the mindset of a multi disciplinary creator who designs with purpose and cares deeply about how ideas land.Connect with Nadia:https://www.linkedin.com/in/nadiiafernandez/https://www.laisladesigns.com/Timestamps:00:00 – Early creative roots and growing up around fashion01:11 – Welcome to the podcast01:23 – Nadia’s background and what she does today02:02 – Moving to Los Angeles at 1803:16 – Arriving in LA and culture shock05:28 – How long she stayed in the US05:55 – Stepping away from dance07:51 – Growing up in Mallorca and returning later09:39 – Working in fashion and creative industries13:43 – COVID and the shift into digital design15:04 – Finding first clients online15:49 – Using LinkedIn comments to grow18:20 – Being intentional with conversations22:01 – Standing out without chasing trends24:27 – Stop waiting for inspiration27:27 – Canva vs Figma vs Adobe30:07 – Favourite Canva features30:45 – Why Nadia uses Venngage34:59 – Website platforms and opinions35:12 – Content platforms and focus36:41 – Consistency and the long game40:29 – Life, family, and balance41:37 – Learning, reading, and growth43:04 – Where to find Nadia44:44 – Final advice46:21 – Closing the episode Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Favikon: https://www.favikon.com?fpr=tommenRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
    Show More Show Less
    48 mins
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