• Market Without Socials Episode 2 : One of the Easiest Strategies
    Feb 10 2026

    Show notes to follow https://www.brooklynstorme.com

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    53 mins
  • How to Get Clients Without Social Media for Your Private Practice
    Feb 3 2026

    shownotes to follow

    marketing, private practice, private practice marketing, get clients, fully booked practice, counselor, counsellors, psychologist, social worker, Melbourne, Australia, how to market your private practice, how to find clients for your private practice

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    1 hr and 5 mins
  • Why Business Coaches Shouldn't Guarantee Results | Truth
    Jan 30 2026

    Are you searching for a business coach who promises to have you fully booked in weeks? Dr Brooklyn Storme, one of Australia's leading business coaches for women in private practice, reveals why results guarantees are a major red flag and what actually creates sustainable practice growth.

    In this truth-telling episode, Brooklyn unpacks the ROI rule every counsellor, psychologist and social worker needs to understand before investing in business coaching for their private practice. Learn why the 90-day marketing reality check matters more than quick fixes, and discover what separates practitioners who thrive from those who don't.

    Brooklyn shares the critical differences between coaching, mentoring and consulting and why understanding this distinction determines your success. If you're tired of chasing strategies that sound good but fail in the real world, this episode delivers the honest guidance you need.

    Perfect for women mental health practitioners ready to build profitable practices with time freedom and financial security.

    🔗 Take the free Practice Momentum Quiz: https://brooklyn.myflodesk.com/pmquiz 🔗 Visit: https://brooklynstorme.com FAQ

    Should a business coach guarantee results? No. Legitimate business coaches never guarantee specific outcomes because coaching is a 50/50 relationship. The coach provides strategy and tools, but the client must implement the plan. Results guarantees are often a red flag indicating either poor ethics or unrealistic promises.

    What ROI should I expect from business coaching? It's different for each person but I recommend you aim for a 5:1 return on investment. For every $1 invested in quality business coaching, you should want to see approximately $5 back in revenue. A $10,000 coaching investment should ideally generate around $50,000 in practice revenue.

    How long does marketing take to work for private practice? Evidence-based marketing growth follows a 90-day cycle. Be wary of anyone promising you'll be fully booked in two weeks because sustainable practice growth requires proper foundations including a compliant marketing plan, strategy and campaign to get going. There's always going to be exceptions to the rule but for the rest of us, you're looking at 90 days of marketing before you start to see consistent results.

    What's the difference between coaching, mentoring and consulting? Coaching unpacks the intangible and supports the client in self-discovery and self-resourcing through a process of inquiry coupled with coaching skills, tools, processes and strategies. Mentoring offers advice based on personal experience. Consulting provides practical, tactical and strategic guidance answering "what do I do next?" Most practitioners benefit a combination of all three which is why it's provided inside Practice Momentum™.

    Why do some practitioners fail to grow their practice? Business growth follows a "hockey stick" curve that dips before rising. Practitioners who quit during the difficult dip generally rarely see results or tend to take longer than others to reach their goals. Those who push through the challenging period build the competence and confidence needed for sustainable growth. private practice business coach, business coach for therapists, counsellor business growth, psychologist private practice, social worker business coaching, private practice marketing, therapy practice ROI, mental health business coaching, women in private practice, practice momentum, business coach Australia, therapy business strategy, private practice investment, coaching vs consulting, 90 day marketing plan, undercharging therapists, profitable private practice, therapist business mindset, practice growth strategies, clinical to business owner

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    43 mins
  • Why Business Coaching Fails: Private Practice Success Patterns
    Jan 25 2026

    Struggling with business coaching that isn't delivering results? This episode reveals data-driven success patterns from real private practice counsellors, psychologists and social workers building profitable businesses. Dr Brooklyn Storm shares 12-month analysis of Practice Momentum™ participants, comparing therapists who achieved rapid results with those who struggled.

    Discover why implementation matters more than strategy, how employee mindset sabotages business growth, and the "hockey stick" pattern that separates successful practitioners from struggling ones. Learn about the critical role of business systems, KPI tracking, and mindset shifts in building a sustainable private practice.

    Whether you're working with a business coach or going solo, these evidence-based insights help mental health professionals overcome common obstacles like overwhelm, scattered focus, and the dangerous loop of starting but never finishing. Perfect for women counsellors, psychologists and social workers wanting time freedom, financial security and a thriving practice. Want to know where YOU are on the therapist → business owner spectrum? Take my free 3-minute assessment: https://brooklynstorme.com Your private practice doesn't have to be this hard. But it does require thinking like a business owner, not an employee. Let's sort this out together. FAQs Q: Can a business coach guarantee results for my private practice? A: No ethical business coach can guarantee results. Success depends on client implementation, mindset shifts, and consistent action over time—similar to how therapists can't guarantee client outcomes. Q: How long does it take to see results from business coaching? A: Most successful private practice practitioners see measurable progress within 90 days, with significant results accumulating over 12 months through consistent implementation and engagement. Q: Why isn't my business coaching working? A: Common reasons include: not following the full implementation plan, going off-plan too early, employee mindset blocking business decisions, avoiding KPI tracking, starting but not finishing projects, and expecting immediate results. Q: What's the difference between employee mindset and business owner mindset? A: Employee mindset believes hard work equals results and waits for direction. Business owner mindset understands strategic action matters more than effort, makes data-driven decisions, and takes responsibility for outcomes. Q: How do successful therapists build profitable private practices? A: Successful practitioners maintain consistent engagement, follow business plans with flexibility, install systems early, track KPIs quarterly, ask for guidance before implementing, and shift their identity to include business owner alongside therapist. Q: What is the hockey stick pattern in business coaching? A: The hockey stick describes getting excited about a strategy, hitting overwhelm when implementation gets complex, quitting before completion, then starting something new—creating a loop that prevents progress. Q: Why do therapists struggle with business activities? A: Therapist identity emphasises compassion, non-judgment, and giving—which can conflict with necessary business actions like raising fees, charging for cancellations, and marketing. Integration of both identities is key. 🔗 Links Brooklyn Storm Website: https://brooklynstorme.com Etsy Store (Digital Products): https://thehappypractice.etsy.com Facebook Page: https://www.facebook.com/brooklynstormephd/ Wellness Check Tool: https://brooklynstorme.com/wellness-check

    #PrivatePractice #TherapistBusinessCoach #CounsellorBusiness #PsychologistBusiness #SocialWorkerBusiness #PrivatePracticeSuccess #BusinessCoachingAustralia #TherapistEntrepreneur #PracticeMomentum #BrooklynStorme

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    1 hr and 26 mins
  • The Cancellation Policy You Don't Use (And Why You're Leaving $20K on the Table)
    Jan 22 2026
    Most therapists have a cancellation policy they never enforce. Dr Brooklyn Storme, an evidence-based private practice business coach for counsellors, psychologists and social workers, breaks down the real cost of weak boundaries and why guilt stops you from protecting your income. Learn how cancellation policies actually strengthen therapeutic relationships, the data on revenue loss, and what changes when you shift from therapist-only to therapist-AND-business-owner identity. Real case studies from Australian private practices. Resources mentioned: Free Private Practice Assessment: https://brooklyn.myflodesk.com/pmquizFree Resources: https://brooklynstorme.com/resourcesPractice Momentum™ Info: https://brooklynstorme.com/practice-momentum%E2%84%A2Connect on Facebook: https://www.facebook.com/brooklynstormephd FAQ 1: "What if my client genuinely had an emergency? Isn't it heartless to charge them?" This is where you're confusing compassion with boundary collapse. You can be compassionate AND use the policy. It's not your job to assess the validity of their reason. That's the point of having a policy in writing that they signed. The policy applies regardless of the reason. You can say: 'I understand that was difficult. The cancellation fee still applies as per our agreement.' You're acknowledging their experience AND holding the boundary. Both/and. Not either/or. If you start making exceptions, you're the one deciding whose emergency is 'real enough,' and that IS judgement. FAQ 2: "Won't clients just leave and find a therapist who doesn't enforce cancellation fees?" Some might. The data shows 1-2% leave when you start enforcing. But here's what you're not considering: do you want clients who only stay because you don't have boundaries? Those clients don't respect the therapeutic container. They're perhaps less likely to be invested in the work or the outcomes and they're costing you money. Boundaries help you work with clients who value your time, the structure, and who are committed to the work. You upgrade your client base. Plus, the 95% who stay are now showing up more reliably, which means your income becomes predictable instead of chaotic. FAQ 3: "I work with low-income clients who genuinely can't afford a cancellation fee. What then?" If you're choosing to work with low-income clients, that's a business decision, not a therapeutic one. You need to build that into your business model. Don't make up different rules for each person based on your assessment of their finances that's inconsistent and creates resentment. FAQ 4: "What's a reasonable cancellation policy timeframe? 24 hours? 48 hours? A week?" Industry standard in Australia is 24-48 hours. I recommend 48 hours because it gives clients enough notice to manage their schedules and gives you enough notice to potentially fill the gap. But here's what matters more than the timeframe is consistency. If you say 48 hours and then accept 12-hour cancellations without charging, your policy is meaningless. Pick a timeframe that feels manageable for you to enforce, put it in writing, and hold it every single time. I've seen therapists with 24-hour policies who enforce consistently get better results than therapists with week-long policies they never apply. Need more help? Contact me using the links above. cancellation policy therapist, private practice boundaries, therapy practice revenue loss, counsellor cancellation fees, therapist business boundaries, private practice income protection, therapy practice policies, mental health practice management, Australian therapist coaching, enforcing cancellation policy therapist boundary coaching | private practice policy enforcement | cancellation fee guidance | therapy business revenue protection | counsellor income strategies | practice management coaching Australia | evidence-based boundary setting | therapist business owner identity
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    30 mins
  • Start a private practice checklist
    57 mins
  • Stop Saying You're Affordable: How This One Word Is Keeping You Broke
    Jan 9 2026

    Show notes on the way!

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    1 hr and 39 mins
  • Private Practice Tech Stack Walkthrough
    Jan 3 2026

    Quiz: Take the free 10 minute private practice quiz here to receive your personalised growth insights! Tech Stack: Get my tech stack here

    This episode goes with the Tech Stack cheat sheet that you can download from the link above!

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    1 hr and 57 mins