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In this episode of the Private Practice Podcast, I speak directly to a belief that’s left so many women therapists feeling burnt out, frustrated, and quietly resentful — the pressure to have a “fully booked diary.” I dive into where this myth came from, why it’s still being perpetuated, and what it’s really costing you emotionally, energetically, and financially.

If you’ve ever thought, “Why don’t I feel fulfilled even though my diary is full?” — this one is for you. I unpack the silent struggle many therapists face behind the scenes: feeling trapped in a model of business that doesn’t energise them. I share real-time insights from conversations with Practice Momentum clients and supervision groups who all (on the same day!) voiced the same thing — the fully booked model just isn’t sustainable for everyone.

You’ll learn why this outdated narrative persists, what the real markers of success could look like instead, and how to pivot your practice into something that actually works for you — not against you. This episode is for the counsellor, psychologist, social worker, or play therapist who’s starting to question what she was taught about success.

You’ll walk away with permission to redefine your goals, a quick reframe to reduce burnout, and ideas for how to earn more without relying on back-to-back one-to-one sessions.

👉 Action Step for a Quick Win: Take 5 minutes to write your own definition of private practice success — one that lights you up and fills your cup (not just your calendar).

🟡 Ready to build a private practice that gives you more energy, income, and impact — without exhausting yourself? Learn more about Practice Momentum, my high-touch, 12-month immersion program for therapists.

Explore Practice Momentum: https://sales.brooklynstorme.com/momentum/

📌 Website Wellness Check (if your site’s not converting): https://sales.brooklynstorme.com/website-wellness-check-up-aud/

📌 Free Therapist Community: https://sales.brooklynstorme.com/ultimate-private-practice-upgrade/

📌 Connect on Instagram: https://www.instagram.com/theprivatepracticecoach/

📌 Watch on YouTube: https://www.youtube.com/@theprivatepracticecoach

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👉 Apply for Practice Momentum In this episode, I share the real, behind-the-scenes results of my 90-day experiment to generate $100K in my private practice coaching business. I didn't quite hit the goal—I landed at $81,798—but the gold was in what I learned and what I’ll do differently next time. This episode is for you if you’re a therapist (counsellor, psychologist, social worker or play therapist) who wants to grow her private practice with more ease, clarity, and confidence. If you're overwhelmed by all the “shoulds” of marketing, or spending your time on tasks that don't lead to more bookings, this will give you a grounded and honest perspective. I take you through how I tracked my actions and revenue (but deliberately didn’t peek until the very end), what worked, what flopped, and the surprising practices, like journaling, decluttering, and channeling ideas from my future self, that led to actual sales and client bookings. You'll also hear why I changed my Practice Momentum sales page back to the original version (and what happened when I did), how I spent my working time, and what I plan to implement in my next 90-day cycle. Your action step: Start your next workday with a 10-minute journaling session where you ask your future self what she would do today. Write it down without editing or overthinking. Watch what happens next. Ready to have an expert in your pocket to help you grow your private practice? That’s what Practice Momentum gives you—on-demand support, strategy, and mindset coaching tailored just for therapists. Join the waitlist here: 👉 https://sales.brooklynstorme.com/momentum/ Keywords: 90-day income goal, private practice strategy, therapist income planning, private practice coaching, $100K in 90 days, therapist journaling for business, manifesting clients, grow my therapy business, feminine business strategy, aligned marketing for therapists, money mindset therapist, private practice coach Australia, therapy business structure, sales page tips for therapists, digital declutter therapy business, marketing without burnout, therapist business plan, client attraction private practice, CEO therapist mindset, business strategy therapy

If you're tired of posting and getting crickets, this episode is going to change how you think about writing copy for your therapy practice. I share a powerful content creation process I used this week that led to 30 aligned pieces of content in just a few hours and none of it came from AI or a template. This process is about tapping into your actual experience, getting into energetic alignment, and writing from a place of wisdom and service.

This episode is for therapists in private practice who feel stuck, unsure what to say online, or worried that their words aren't landing. You'll walk away with a simple, soulful strategy for generating content that connects and converts. Plus, I’ll walk you through how my Oracle card reading cracked open a new layer of insight into what your audience actually wants from you and how I turned it into value-packed posts.

If you're over AI-sounding copy, if your Instagram posts aren't getting traction, or if you're not sure what to say in your emails or on your website... this episode is for you.

Action step for a quick win: Ask yourself, “What is a lesson I’ve learned from a recent client session that others could benefit from?” Write down a single sentence that sums up the insight and then use it to create a relatable post. That’s how you start creating copy that truly connects.

🌟 Website not bringing in inquiries? Grab the Website Wellness Check here: https://sales.brooklynstorme.com/website-wellness-check-up-aud/

💼 Want expert support in your pocket while growing your practice? Apply for Practice Momentum: https://sales.brooklynstorme.com/momentum/

Your website should be your hardest-working employee but for many therapists, it’s doing the exact opposite. In today’s episode, I break down 12 common website mistakes I see on therapists' sites that are actively stopping clients from booking. If you’ve ever felt confused about why your site isn’t generating inquiries, this is for you.

We’ll unpack everything from why you shouldn’t offer “discovery calls” (unless you know how to run them), why “fit” language can trigger rejection-sensitive clients, to how your About Page might be doing more harm than good. I’ll also walk you through simple swaps, like ditching stock photos of sadness and using videos to build instant trust and connection.

If you’re a counsellor, psychologist, play therapist or social worker who feels like their site is invisible, confusing, or just not converting, this episode will be really useful. You’ll leave with clarity, direction, and real examples you can model. This episode is especially helpful if you're trying to grow your caseload or you're launching a new website soon.

Action Step: Check your homepage right now. Does it clearly say who you are, who you help, and how you help them? If not, update your headline today using the simple formula from this episode. That one change could help Google index your page better and make it easier for potential clients to say yes.

Want help? ✨ Join Practice Momentum – my 12-month private practice coaching program where I help you fix these issues and build a sustainable, thriving business. 🔍 Or book a Website Wellness Check for a tailored video audit of your site.

(00:04) Welcome + why this episode matters (00:22) Practice Momentum: your expert in-pocket (01:12) Real results from a Momentum member (04:27) Why “book a discovery call” is killing conversions (07:24) Ditch “fit” language: here’s why (08:11) RSD, trauma and how your website can accidentally trigger it (10:28) Stop telling people to “think about it” (10:48) Why you should never compare your fee to a psychologist (11:35) The problem with “email me to book” (13:00) Newsletters no one wants: what to say instead (14:37) Half-price first sessions? Nope. (16:04) Clichés that confuse (not convert) (18:19) The power of backlinks (internal + external) (19:56) Why sad stock photos don’t work (20:16) How to write an About Page that connects (28:58) Using short videos to build trust (30:47) Two options to help you fix it

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Are you telling yourself the story that “clients can’t afford my fee”? In this episode of the Private Practice Podcast, I break down the common money stories and mindset blocks that keep women in private practice stuck in undercharging, overworking, and feeling undervalued.

If you've ever doubted your pricing, questioned your worth, or worried about raising your fees—this episode is a must-listen. I’ll walk you through the evidence-backed truth about affordability using the bell curve principle and explain why 88% of people can afford your fee. The real issue? You’re likely not communicating the value of what you offer in a way that resonates.

You'll learn how to set your fees using the Mind-Business-Spirit approach, including practical business strategies (hello spreadsheets and projections), how your thoughts shape your income, and how to stay aligned with your soul purpose while running a sustainable practice.

I also share the behind-the-scenes thinking that went into creating Practice Momentum—my high-touch program for therapists who want more clients, more income, and more freedom without doing more. If you’ve barely got clients, feel stuck or invisible, or are on the verge of burnout, this was made for you.

Action Step for a Quick Win: Use the simple formula I share to calculate your session fee based on your business expenses and personal income goals. Awareness is the first step toward aligned pricing.

Links: 🔗 Join Practice Momentum (Applications close July 15): https://sales.brooklynstorme.com/momentum/

🔗 Website Wellness Check: https://sales.brooklynstorme.com/website-wellness-check-up-aud/

🔗 Free Therapist Community: https://sales.brooklynstorme.com/ultimate-private-practice-upgrade/

🔗 Instagram: https://www.instagram.com/theprivatepracticecoach/

Timestamps: 00:00 – Intro & Practice Momentum 05:42 – My favourite feel-good jingle 09:51 – The “clients can’t afford me” story 10:21 – Bell curve breakdown: Who really can afford your fee 16:14 – The Mind-Business-Spirit approach to pricing 20:00 – Practical formula to calculate your fee 24:14 – Budgeting for super, PD & more 25:18 – Projecting your money stories onto clients 27:40 – Why clients aren't booking (it's not the fee) 29:48 – What makes a generalist practice invisible 34:45 – The 3 biggest client objections and how I solved them 43:32 – Why people will pay for solutions (not safe spaces) 48:57 – Spiritual alignment and the right pricing 56:59 – Why undercharging leads to burnout 1:00:05 – How to step into the identity of a business owner 1:03:32 – Your fee is not the problem (your marketing might be)

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If you're a therapist stepping into the world of supervision, this episode is your behind-the-scenes guide to doing it profitably, ethically, and without all the confusion. I dive into real questions from our therapist community, including “Do I need a new website just for supervision?”, “How do I take payments for group supervision?”, and “Why is no one booking my supervision sessions?”

This episode is perfect for you if you're newly qualified as a supervisor, or thinking of expanding your private practice to include supervision services, but feel overwhelmed or unsure where to start. Maybe you've already listed your services and are frustrated that you’re not getting bookings. I explain why simply being qualified isn’t enough—and what to do instead.

You’ll learn how to:

• Add a high-converting supervision page to your existing website

• Price and package supervision in a way that makes it easy for supervisees to say yes

• Use story-based marketing to position yourself as a stand-out supervisor in your niche

• Avoid common mistakes like setting up separate websites, undercharging, or inconsistent messaging

• Leverage directories the right way (and why they rarely convert)

• Create a rinse-and-repeat roadmap for supervision marketing that actually works

I also open up and share personal insights about my 100k-in-90-days experiment—what’s working, what flopped, and how it’s shaping the strategy I’ll soon be handing over to my Practice Momentum members.

Whether you’re launching a supervision offer, struggling to attract clients, or want to create passive income that actually converts, this is a must-listen episode for every therapist in private practice who wants to build a business with intention and integrity.

Action Step: Add a clear “Supervision” tab to your website today and outline your niche, your framework, and your next available group or session. Keep it simple and SEO-optimised so supervisees can easily find and book you.

Timestamps: 00:04 – Welcome + Practice Momentum offer 01:13 – Chloe’s wins inside Practice Momentum 03:17 – Questions about supervision 06:06 – Should you build a new website? 08:04 – Booking & payments made simple 11:35 – How to get supervision clients (and what not to do) 14:39 – Marketing your supervision services 17:44 – Directory profiles: why they rarely work 20:14 – 100k in 90 Days experiment update 31:25 – Lessons from messing up the sales page 35:04 – Selling ADHD templates (and how not to) 43:33 – Turn $27 templates into $8,000 of revenue 44:11 – Why I shut down my Etsy store 51:40 – Why customised templates matter 56:43 – Surprise & delight in supervision 58:51 – Final thoughts

🔗 Join Practice Momentum: https://sales.brooklynstorme.com/momentum/ 📍 Free Therapist Community: https://sales.brooklynstorme.com/ultimate-private-practice-upgrade/ 🌐 Website Wellness Check: https://sales.brooklynstorme.com/website-wellness-check-up-aud/ 📲 Instagram: https://www.instagram.com/theprivatepracticecoach/ ▶️ YouTube: https://www.youtube.com/@theprivatepracticecoach

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If you’ve been wondering why clients aren’t booking in or why your referrals have dried up, this episode is for you. I dive deep into one of the most common questions I get asked: How do I get a surge of clients into my private practice? Whether you’re just starting out or trying to fix a slow patch, this episode is packed with strategies that are working right now in July 2025.

In this episode, you’ll hear a heartfelt voice note from a Practice Momentum member and learn what really shifted things for her. I also share a personal story that perfectly illustrates why you need your foundations (like your website and visibility) in order. Plus, I walk you through actionable tips on how to improve your website, why your Psychology Today profile isn’t converting, and how to fix it — including the #1 thing you can do today to generate more inquiries.

I also break down the myth of the “perfect freebie,” explain why social media isn’t a magic bullet, and reveal the sneaky mistakes therapists are making with AI and Etsy templates that are silently damaging their credibility. Spoiler alert: the answer isn’t more effort — it’s smarter, more aligned effort.

If you want push-button support from me whenever you need it, you can join me in Practice Momentum. Or if your website’s the problem (which it probably is), get yourself a Website Wellness Check today. Both links are below.

(00:04) Welcome & what today’s episode will solve for you (00:46) Practice Momentum: why it works so well (01:15) Chloe’s story: how she turned things around in weeks (04:43) My internet meltdown (and what it taught me about private practice) (21:27) The golden client attraction question (23:59) The real problem with directories like Psychology Today (31:26) Why niching works (with a powerful case study) (37:49) Where to market in July 2025 (and what’s not working) (40:31) What AI can’t do (and why relying on it is hurting your marketing) (46:47) The Instagram change that will get your content found on Google (51:07) How to use your insights to boost bookings (52:16) The freebie fix you didn’t know you needed (56:38) Why Etsy and Secret Weapon templates are tanking your reputation (1:00:05) How to actually get client emails with your freebie (1:03:44) Discovery calls: do they work and how to fix them (1:14:02) The truth about Google Ads and why your site must come first (1:16:25) Everything you get in Practice Momentum (1:22:31) Yes, we can make a plan work for you – here’s how (1:24:58) Want to talk to someone already in the program?

Quick win: Start by reviewing your current Psychology Today or website profile. Is it speaking directly to your ideal client or listing everything you do? If it’s the latter, rewrite it to be more specific and relevant to the people you truly want to help.

🔗 Join Practice Momentum: https://sales.brooklynstorme.com/momentum/ 🔗 Order a Website Wellness Check: https://sales.brooklynstorme.com/website-wellness-check-up-aud/ Keywords:

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