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In this episode of the Private Practice Podcast, I speak directly to a belief that’s left so many women therapists feeling burnt out, frustrated, and quietly resentful — the pressure to have a “fully booked diary.” I dive into where this myth came from, why it’s still being perpetuated, and what it’s really costing you emotionally, energetically, and financially.

If you’ve ever thought, “Why don’t I feel fulfilled even though my diary is full?” — this one is for you. I unpack the silent struggle many therapists face behind the scenes: feeling trapped in a model of business that doesn’t energise them. I share real-time insights from conversations with Practice Momentum clients and supervision groups who all (on the same day!) voiced the same thing — the fully booked model just isn’t sustainable for everyone.

You’ll learn why this outdated narrative persists, what the real markers of success could look like instead, and how to pivot your practice into something that actually works for you — not against you. This episode is for the counsellor, psychologist, social worker, or play therapist who’s starting to question what she was taught about success.

You’ll walk away with permission to redefine your goals, a quick reframe to reduce burnout, and ideas for how to earn more without relying on back-to-back one-to-one sessions.

👉 Action Step for a Quick Win: Take 5 minutes to write your own definition of private practice success — one that lights you up and fills your cup (not just your calendar).

🟡 Ready to build a private practice that gives you more energy, income, and impact — without exhausting yourself? Learn more about Practice Momentum, my high-touch, 12-month immersion program for therapists.

Explore Practice Momentum: https://sales.brooklynstorme.com/momentum/

📌 Website Wellness Check (if your site’s not converting): https://sales.brooklynstorme.com/website-wellness-check-up-aud/

📌 Free Therapist Community: https://sales.brooklynstorme.com/ultimate-private-practice-upgrade/

📌 Connect on Instagram: https://www.instagram.com/theprivatepracticecoach/

📌 Watch on YouTube: https://www.youtube.com/@theprivatepracticecoach

fully booked diary, therapist burnout, private practice success, grow your practice, how to get more energy, redefine success, women therapists, therapy business tips, private practice coaching, therapist support, Practice Momentum, Brooklyn Storme

👉 Apply for Practice Momentum In this episode, I share the real, behind-the-scenes results of my 90-day experiment to generate $100K in my private practice coaching business. I didn't quite hit the goal—I landed at $81,798—but the gold was in what I learned and what I’ll do differently next time. This episode is for you if you’re a therapist (counsellor, psychologist, social worker or play therapist) who wants to grow her private practice with more ease, clarity, and confidence. If you're overwhelmed by all the “shoulds” of marketing, or spending your time on tasks that don't lead to more bookings, this will give you a grounded and honest perspective. I take you through how I tracked my actions and revenue (but deliberately didn’t peek until the very end), what worked, what flopped, and the surprising practices, like journaling, decluttering, and channeling ideas from my future self, that led to actual sales and client bookings. You'll also hear why I changed my Practice Momentum sales page back to the original version (and what happened when I did), how I spent my working time, and what I plan to implement in my next 90-day cycle. Your action step: Start your next workday with a 10-minute journaling session where you ask your future self what she would do today. Write it down without editing or overthinking. Watch what happens next. Ready to have an expert in your pocket to help you grow your private practice? That’s what Practice Momentum gives you—on-demand support, strategy, and mindset coaching tailored just for therapists. Join the waitlist here: 👉 https://sales.brooklynstorme.com/momentum/ Keywords: 90-day income goal, private practice strategy, therapist income planning, private practice coaching, $100K in 90 days, therapist journaling for business, manifesting clients, grow my therapy business, feminine business strategy, aligned marketing for therapists, money mindset therapist, private practice coach Australia, therapy business structure, sales page tips for therapists, digital declutter therapy business, marketing without burnout, therapist business plan, client attraction private practice, CEO therapist mindset, business strategy therapy