If you’ve been podcasting for more than a few months, chances are you’re sitting on a back catalog of episodes that aren’t doing much for you anymore.

And that’s not because the content isn’t good.

In this episode of Podcast Growth Tools, I’m breaking one of the biggest podcasting myths: that once an episode is published, its job is done.

The truth? Your old podcast episodes can be some of the most powerful assets in your business — especially when it comes to podcast SEO, organic discoverability, email list growth, and long-term audience building.

I’m walking you through 9 smart, practical ways to repurpose old podcast episodes so they keep working for you long after you hit publish — without recording more content or burning yourself out.

This isn’t about reposting clips just to stay visible. It’s about being intentional with your back catalog and turning past episodes into real growth drivers.

In this episode, we cover:

1. How to identify which old podcast episodes are worth repurposing
2. Why not every episode deserves a second life (and how to choose wisely)
3. Using downloads, DMs, and listener engagement as decision signals
4. Creating podcast bundles and playlists around specific audience pain points
5. Turning older episodes into lead magnets and email list builders
6. Refreshing and re-releasing strong episodes with updated strategy
7. How Spotify playlists increase discoverability and binge listening
8. Using podcast-centric quiz funnels to activate your back catalog
9. Updating titles, descriptions, and SEO to revive old episodes
10. Repurposing podcast episodes into SEO-rich blog content
11. Email-first repurposing strategies that bring listeners back to your show
12. When (and how) to use private feeds or paid playlists responsibly

Timestamps:

1. 2:44 – How to identify repurposable “gold” episodes
2. 5:05 – Choosing episodes tied to pain points
3. 5:52 – Creating podcast bundles as lead magnets
4. 8:04 – Using bundles for email list growth
5. 9:11 – Refreshing and re-releasing strong episodes
6. 10:24 – Creating keyword-rich Spotify playlists
7. 13:35 – Using podcast-centric quiz funnels
8. 15:57 – Updating titles, descriptions, and SEO
9. 19:37 – Email-first repurposing and private playlists

This episode is for podcasters who feel...

What does podcast growth actually look like in 2026 — especially for women and mom podcasters who want sustainable growth, real connection, and a business that fits their life?

In this episode of Podcast Growth Tools, I’m joined by Cait Howard and Amanda Benavides, the women behind Podcasting Moms Club and the Mom Friends Media Collective. Together, we’re unpacking what’s changing in podcasting, what’s finally working for women creators, and why community-driven growth is becoming the most powerful strategy moving forward.

This conversation is for women building podcasts in real life — between school drop-offs, nap schedules, client work, and everything else. We talk honestly about growing a podcast without hustle culture, why relationships matter more than algorithms, and how mom podcasters are shaping the future of the podcast industry.

We also dive into how aligned collaborations lead to stronger visibility, better monetization, and more meaningful opportunities — without cold pitching or chasing downloads. Plus, we explore why in-person connection is making a comeback and what podcasters should actually focus on as we head into 2026.

1. The future of podcasting for women and mom podcasters
2. Why community-led podcast growth outperforms transactional marketing
3. How podcast collaborations and swaps really happen
4. Sustainable podcast strategies that support real life
5. The shift away from hustle culture in podcast marketing
6. Why in-person podcast events are becoming more valuable
7. How women podcasters are monetizing beyond ads
8. Building trust, visibility, and long-term authority through podcasting
9. What to prioritize now to grow a podcast that supports your business and your life

Timestamps:

1. 5:15 - The future of podcasting in 2026
2. 10:45 - Amanda’s journey into podcasting
3. 15:30 - Cait talks about the importance of community
4. 20:00 - Insights on building sustainable podcasting partnerships
5. 25:50 - The role of women in shaping the podcasting industry
6. 30:10 - Challenges faced by mom podcasters
7. 35:25 - Upcoming Podcasting Mom Conference details
8. 40:00 - Tips for growing a podcast audience
9. 43:00 - Closing thoughts and future hopes for 2026

If you’re a woman podcaster who wants growth that feels aligned — not exhausting — this episode will give you clarity, permission, and a completely new lens on what’s possible.

This is about treating your podcast like a long-term asset — not just...

In this episode of Podcast Growth Tools, I’m breaking down a concept that quietly changes everything about your messaging, content, and conversions: customer buckets.

Most entrepreneurs are taught to define a single ideal customer avatar. And while that can be helpful early on, it often becomes the reason your podcast content starts to feel muddy, repetitive, or disconnected from actual results.

Because the truth is: your audience isn’t all starting from the same place—even if they want the same outcome.

When you try to speak to everyone the same way, your content gets vague… and your calls-to-action stop working.

In this episode, I walk you through how to identify the different stages your listeners are in, how to tailor your podcast content to meet them where they are, and how to guide them forward—without creating more content or more offers.

In this episode, you’ll learn:

1. Why one ideal customer avatar isn’t enough anymore
2. What “customer buckets” actually mean (and why they work)
3. How different starting points require different messaging
4. Real-world examples of customer buckets across industries
5. How to create podcast episodes that speak directly to each stage
6. Why your content might feel aligned—but still not converting
7. How customer buckets simplify episode ideas and CTAs
8. How to match offers to different stages without overcomplicating
9. Why clarity leads to better engagement, not more content
10. How to guide listeners instead of overwhelming them

Timestamps:

1. 3:10 – The problem with single avatar messaging
2. 6:05 – What “customer buckets” actually mean
3. 9:00 – Different starting points, same end goal
4. 12:15 – How customer buckets improve conversions
5. 15:30 – Using buckets to guide podcast content
6. 18:40 – Matching offers to audience stages
7. 21:55 – Why clarity beats creating more content
8. 25:10 – Simplifying CTAs with customer buckets
9. 28:20 – Turning listeners into aligned buyers

This episode is for podcasters and entrepreneurs who feel like something is off—your audience listens, but they’re not taking the next step.

If you’ve ever thought, “I know my audience… so why isn’t this clicking?”—this conversation will help you see exactly where the disconnect is and how to fix it.

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