Bonnie and Clyde delve into my first book 'The Platform Owner's Guidebook' uncovering key themes and practical tips on mastering platform ownership. This episode covers navigating enterprise software like CRMs and ERPs, and highlights the critical role of a platform owner akin to a ship's captain. Learn about zero-based capacity planning, building compelling business cases, and leveraging networks, as well as the importance of understanding company culture during system implementation.

They discuss my four levels of platform maturity - and explore the career journey of a platform owner.

00:00 Introduction to the Platform Owner's Guidebook

00:34 Meet Bonnie and Clyde: Your Reviewers

00:53 Navigating Enterprise Software: The Ship Captain Analogy

01:50 Building Your A-Team: The Key to Success

02:17 The Importance of Company Culture

04:20 Irreversible Decisions: Getting It Right from the Start

05:48 Purpose-Driven Implementation

07:03 Zero-Based Capacity Planning

09:37 The Power of Your Network

09:55 Learning from Others' Mistakes

10:48 Building Internal Relationships

11:54 The Concept of Dogfooding

13:31 Rewards of Platform Ownership

13:55 Shane's Platform Maturity Model

14:08 Level One: Rationalize

14:56 Level Two: Realize

16:26 Level Three: Amplify

18:09 Level Four: Becoming Missionaries

19:18 Conclusion and Call to Action

Bonnie and Clyde are AI generated characters. Their voices and their review were created using Google NotebookLM. I've made no edits; and it's not entirely correct but I think an interesting listen.

Get the Platform Owner's Guidebook - https://www.shanewilliams.com.au/book

In this special "lost episode" of Platform Diaries, host Shane Williams sits down with Nathanael Small, Leadership Adviser and Founder of Work2Live, to explore the art of sustainable business growth. Recorded in August 2022 this episode is packed with timeless insights on how founders can scale their companies without losing sight of their core values.

Nato shares his expertise on achieving fast yet sustainable growth, the key transition from small founding teams to "teams of teams," and how exceptional customer experience can drive word-of-mouth success. If you're looking to scale organically and avoid the pitfalls of unsustainable growth, this episode is for you.

You’ve scaled your business and its time to sell; how do you find the right buyers and get the best price? Lowell Ricklefs has decades of experience in selling B2B SaaS businesses; both as an entrepreneur and as an M&A advisor. Lowell shares some of the common mistakes to avoid as well as his secrets to success.

Lowell Ricklefs
https://www.linkedin.com/in/lowellricklefs/

SHANE’S FREE E-BOOK
The Platform Owner’s Guidebook
http://www.platformdiaries.com/founders

See omnystudio.com/listener for privacy information.

Few founders or investors like the prospect of devaluing a business; but with market sentiment cooling how do you raise enough to continue to run and grow the business while avoiding a down round? Melissa Widner, CEO at Lighter Capital, is an experienced entrepreneur and investor who has lived life on both sides of the equation. We discuss the concept of revenue-based financing and how it’s being leveraged by businesses to enable continued growth between valuations.

Lighter Capital
https://www.lightercapital.com/

SHANE’S FREE E-BOOK
The Platform Owner’s Guidebook
http://www.platformdiaries.com/founders

See omnystudio.com/listener for privacy information.

You’re a founder who’s hired a bunch of sellers to help you drive revenue, but the business is still overly reliant on your ability to sell. How do you successfully scale your sales capability? Mark McInnes, sales capability consultant and founder of Sales Development As A Service, shares the common mistakes founders make in scaling their sales capability and the simple 3-step method to success.

Sales Development As A Service
https://sales-dev.com/

SHANE’S FREE E-BOOK
The Platform Owner’s Guidebook
http://www.platformdiaries.com/founders

See omnystudio.com/listener for privacy information.

If you’re going to scale, no matter what kind of business you are in, you need to know how much money it is costing you to deliver each $1 of revenue. Michelle Kvello, Founder and MD of Lantern Partners, discusses why keeping an eye on margin is critical to scalability, what numbers investors care about, and her tips for where to focus for both service and product businesses.

Michelle Kvello
https://michellekvello.com/

SHANE’S FREE E-BOOK
The Platform Owner’s Guidebook
http://www.platformdiaries.com/founders

See omnystudio.com/listener for privacy information.

Motivating employees to join and stay with your business is a challenge. Employee Share Options Plans are increasingly being adopted in Australia but do founders and employees really understand them? Steve Grace, founder and CEO of The Nudge Group, joins us again to try and demystify ESOPs and share’s his lessons from implementing them in his businesses.

The Nudge Group – https://thenudgegroup.com/

SHANE’S FREE E-BOOK
The Platform Owner’s Guidebook
http://www.platformdiaries.com/founders

See omnystudio.com/listener for privacy information.

It’s not uncommon for founders to assume their founding team will be with them for the entire journey; but the reality is that some people move on, and others hang around that shouldn’t. Steve Grace, founder and CEO of The Nudge Group, shares the lessons from his three businesses about how to successfully navigate the team transformation from startup to scaleup.

The Nudge Group – https://thenudgegroup.com/

SHANE’S FREE E-BOOK

The Platform Owner’s Guidebook
http://www.platformdiaries.com/founders

See omnystudio.com/listener for privacy information.