Imposter syndrome can quietly sabotage your growth, especially as a small business owner trying to market yourself, show up online, and charge what you are worth. In this episode of Passion, But Make It Profit, Julia Foster welcomes back Dereka Filer, owner of Recoup and Relief Counseling and Therapeutic Services with locations in Medina, Ohio and Dublin, Ohio, for a practical conversation on how to overcome imposter syndrome and build real confidence from the inside out.

Julia shares how imposter syndrome shows up in everyday business life. Second guessing your expertise, feeling like people will not take you seriously, and hesitating to post on social media because you are thinking, “Why would anyone listen to me?” Dereka breaks down why imposter syndrome often appears during seasons of growth, how it connects to self esteem, and how to identify when it is normal discomfort versus something deeper that needs attention.

In this episode, you will learn:

• What imposter syndrome really is and why it often means you are growing

• How self esteem and past experiences can fuel imposter thoughts in business and life

• Why your feelings are valid, but feelings are not facts

• How to find the root cause of imposter syndrome, including fear, perception, and old conditioning

• A simple proof file strategy for saving credentials, wins, reviews, and positive feedback for hard days

• How imposter syndrome impacts marketing, content creation, and showing up confidently on social media

• The difference between healthy growth discomfort and imposter syndrome that is truly holding you back

Dereka also shares updates on her work with the Daffodil Room Group, an infertility nonprofit working toward grant support for infertility resources and treatments, plus why seeking support through therapy, coaching, or mentorship can help you get outside your own head and step into your next level with confidence.

Connect with Dereka: recoupreliefcounseling.com (Ohio clients)
Follow Recoup and Relief and the Daffodil Room Group on Instagram and Facebook
Connect with Julia: @JustFlourishMarketing | justflourishmarketing.com

This episode of Passion, But Make It Profit is a little different—in the best way. What started as an off-mic conversation about outsourcing turned into a candid, real-time discussion worth hitting record on. In Part 2 with Carli Ty of Buttoned Up Brand and Marketing Consulting, Julia Foster and Carli dive into an honest, unscripted conversation about outsourcing for small business owners, virtual assistants, interns, and how to decide what’s actually worth delegating.

Rather than a step-by-step framework, this episode is real talk about what outsourcing looks like in real life—especially for women business owners, service providers, and moms who are juggling work, personal life, and burnout. Julia shares her experience hiring a virtual assistant through Global Hola, while Carli asks the questions many business owners are thinking but afraid to ask: When is it too early to outsource? What should I keep? What should I let go of?

• The difference between hiring interns vs virtual assistants

• When outsourcing saves money—and when it saves sanity

• Why “just because you can do it doesn’t mean you should”

• How outsourcing personal tasks (laundry, cleaning, errands) can support business growth

• Using platforms like Fiverr, Etsy, and freelancers to delegate without a full-time hire

• How outsourcing reduces mental load, burnout, and decision fatigue

• What tasks business owners should not outsource—and why

• How buying back a few hours a week can change your business and personal life

This episode is perfect for small business owners, marketing consultants, service-based entrepreneurs, and women in business who feel overwhelmed, stretched thin, or stuck doing everything themselves. If you’ve been wondering whether it’s time to outsource—or what outsourcing could even look like for you—this honest conversation will help you think through it without pressure or perfection.

Connect with Carli Ty at Buttoned Up Brand and Marketing Consulting
Connect with Julia Foster at Just Flourish Marketing
Virtual assistant resource mentioned: Global Hola

In this conversational episode, you’ll hear:

In this episode of Passion, But Make It Profit, Julia Foster sits down with Joelle Cole of Joelle Cole Photography to talk about branding for small business owners—and the difference between having a “pretty” Instagram feed and building a strategic, recognizable brand that actually drives sales. If you’ve been stuck chasing an aesthetic, unsure what to post, or wondering how to use brand photography to attract the right clients, this conversation breaks it down in a practical, actionable way.

Joelle shares her proven brand photo strategy (including brand discovery, a deep-dive brand questionnaire, and pre-shoot planning) so your photos aren’t just nice-looking—they’re purposeful visuals designed to support your marketing strategy, brand messaging, and customer journey. You’ll learn how to plan “storylines” for your photo shoot that highlight your process, your team, and what makes your business different—so your website and social media create trust fast and move people toward a purchase.

• The real difference between branding vs aesthetic (and why “pretty pictures” aren’t the same as a brand)

• How brand photography for small business supports your website refresh, social media content, and visual marketing

• Why stock photos can hurt trust—and how original photos improve your online presence

• How to clarify your ideal client / target audience, the problem you solve, and what makes your process unique

• How to map your 6–12 month business goals into your brand visuals (so your content attracts the right customers)

• What to include beyond headshots: behind-the-scenes, service process, team photos, and content-ready B-roll

Whether you’re a solopreneur, service provider, or local business trying to improve your brand identity, Instagram branding strategy, small business marketing, or content strategy, this episode will help you create visuals that build credibility, connection, and conversions—without losing the heart behind your business.

Connect with Joelle Cole Photography: joellecole.com
Connect with Julia: JustFlourishMarketing | justflourishmarketing.com

In this episode, you’ll learn: