This episode of Passion, But Make It Profit is a little different—in the best way. What started as an off-mic conversation about outsourcing turned into a candid, real-time discussion worth hitting record on. In Part 2 with Carli Ty of Buttoned Up Brand and Marketing Consulting, Julia Foster and Carli dive into an honest, unscripted conversation about outsourcing for small business owners, virtual assistants, interns, and how to decide what’s actually worth delegating.

Rather than a step-by-step framework, this episode is real talk about what outsourcing looks like in real life—especially for women business owners, service providers, and moms who are juggling work, personal life, and burnout. Julia shares her experience hiring a virtual assistant through Global Hola, while Carli asks the questions many business owners are thinking but afraid to ask: When is it too early to outsource? What should I keep? What should I let go of?

• The difference between hiring interns vs virtual assistants

• When outsourcing saves money—and when it saves sanity

• Why “just because you can do it doesn’t mean you should”

• How outsourcing personal tasks (laundry, cleaning, errands) can support business growth

• Using platforms like Fiverr, Etsy, and freelancers to delegate without a full-time hire

• How outsourcing reduces mental load, burnout, and decision fatigue

• What tasks business owners should not outsource—and why

• How buying back a few hours a week can change your business and personal life

This episode is perfect for small business owners, marketing consultants, service-based entrepreneurs, and women in business who feel overwhelmed, stretched thin, or stuck doing everything themselves. If you’ve been wondering whether it’s time to outsource—or what outsourcing could even look like for you—this honest conversation will help you think through it without pressure or perfection.

Connect with Carli Ty at Buttoned Up Brand and Marketing Consulting
Connect with Julia Foster at Just Flourish Marketing
Virtual assistant resource mentioned: Global Hola

In this conversational episode, you’ll hear: