After months of planning, it all comes down to opening day — nerves, joy, and community collide.

In this episode of The Build, Rasheeda takes us behind the scenes of the final countdown. From a friends-and-family soft opening to the first customer reactions, this is the payoff of launching a restaurant in New York City.

Explore Season 2 of The Build Presented by Square

• Listen to the full season here and get access to an exclusive TILIT and Square promo offer.
• Learn more about this episode here

Connect with Square:

• Instagram: https://www.instagram.com/square
• LinkedIn: https://www.linkedin.com/company/joinsquare/
• YouTube: https://www.youtube.com/square
• Contact Sales: https://squareup.com/us/en/l/sales/contact

Connect with TILIT:

• Instagram: https://www.instagram.com/tilitnyc/
• Facebook: https://www.facebook.com/TilitNYC
• LinkedIn: https://www.linkedin.com/company/tilitnyc/

The Build is a podcast series presented by Square and TILIT in partnership with Heritage Radio Network, sharing the grit, vision, and growth behind restaurant entrepreneurship.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Great service is as memorable as the food itself — and the buzz starts before the doors open.

In this episode of The Build, Rasheeda defines her restaurant’s steps of service and launches her pre-opening marketing strategy. From rituals to Instagram captions, it’s all about creating connections before day one.

Explore Season 2 of The Build Presented by Square

• Listen to the full season here and get access to an exclusive TILIT and Square promo offer.
• Learn more about this episode here

Connect with Square:

• Instagram: https://www.instagram.com/square
• LinkedIn: https://www.linkedin.com/company/joinsquare/
• YouTube: https://www.youtube.com/square
• Contact Sales: https://squareup.com/us/en/l/sales/contact

Connect with TILIT:

• Instagram: https://www.instagram.com/tilitnyc/
• Facebook: https://www.facebook.com/TilitNYC
• LinkedIn: https://www.linkedin.com/company/tilitnyc/

The Build is a podcast series presented by Square and TILIT in partnership with Heritage Radio Network, sharing the grit, vision, and growth behind restaurant entrepreneurship.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Restaurants run on people. Hiring, training, and planning payroll can make or break a business.

In this episode of The Build, Rasheeda shares how she’s building her team with intention. From creating a culture of equity to managing wages and building sustainable financial models, it’s a candid look at people-first growth in the restaurant world.

Explore Season 2 of The Build Presented by Square

• Listen to the full season here and get access to an exclusive TILIT and Square promo offer.
• Learn more about this episode here

Connect with Square:

• Instagram: https://www.instagram.com/square
• LinkedIn: https://www.linkedin.com/company/joinsquare/
• YouTube: https://www.youtube.com/square
• Contact Sales: https://squareup.com/us/en/l/sales/contact

Connect with TILIT:

• Instagram: https://www.instagram.com/tilitnyc/
• Facebook: https://www.facebook.com/TilitNYC
• LinkedIn: https://www.linkedin.com/company/tilitnyc/

The Build is a podcast series presented by Square and TILIT in partnership with Heritage Radio Network, sharing the grit, vision, and growth behind restaurant entrepreneurship.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Behind every smooth guest experience is technology that makes it all possible.

In this episode of The Build, Rasheeda sets up a Square-powered POS system that brings efficiency, data, and seamless retail to her new restaurant. It’s a behind-the-scenes look at how tech and hospitality work hand in hand.

Explore Season 2 of The Build Presented by Square

• Listen to the full season here and get access to an exclusive TILIT and Square promo offer.
• Learn more about this episode here

Connect with Square:

• Instagram: https://www.instagram.com/square
• LinkedIn: https://www.linkedin.com/company/joinsquare/
• YouTube: https://www.youtube.com/square
• Contact Sales: https://squareup.com/us/en/l/sales/contact

Connect with TILIT:

• Instagram: https://www.instagram.com/tilitnyc/
• Facebook: https://www.facebook.com/TilitNYC
• LinkedIn: https://www.linkedin.com/company/tilitnyc/

The Build is a podcast series presented by Square and TILIT, sharing the grit, vision, and growth behind restaurant entrepreneurship.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Every dish tells a story. At Ramen by Ra, the menu is more than recipes — it’s a reflection of culture, innovation, and community.

In this episode of The Build, Rasheeda explores the process of menu creation. From broth to bao, she experiments with flavor, menu pricing, and neighborhood accessibility while balancing tradition with bold new ideas.

Explore Season 2 of The Build Presented by Square

• Listen to the full season here and get access to an exclusive TILIT and Square promo offer.
• Learn more about this episode here

Connect with Square:

• Instagram: https://www.instagram.com/square
• LinkedIn: https://www.linkedin.com/company/joinsquare/
• YouTube: https://www.youtube.com/square
• Contact Sales: https://squareup.com/us/en/l/sales/contact

Connect with TILIT:

• Instagram: https://www.instagram.com/tilitnyc/
• Facebook: https://www.facebook.com/TilitNYC
• LinkedIn: https://www.linkedin.com/company/tilitnyc/

The Build is a podcast series presented by Square and TILIT in partnership with Heritage Radio Network, sharing the grit, vision, and growth behind restaurant entrepreneurship.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A restaurant isn’t just food. It’s an experience you can see, touch, and even taste.

In this episode of The Build, Rasheeda dives into the creative side of building a restaurant brand. From packaging to signage to merch, she shares how story, design, and sensory detail work together to shape the restaurant experience at Ramen by Ra.

Explore Season 2 of The Build Presented by Square

• Listen to the full season here and get access to an exclusive TILIT and Square promo offer.
• Learn more about this episode here

Connect with Square:

• Instagram: https://www.instagram.com/square
• LinkedIn: https://www.linkedin.com/company/joinsquare/
• YouTube: https://www.youtube.com/square
• Contact Sales: https://squareup.com/us/en/l/sales/contact

Connect with TILIT:

• Instagram: https://www.instagram.com/tilitnyc/
• Facebook: https://www.facebook.com/TilitNYC
• LinkedIn: https://www.linkedin.com/company/tilitnyc/

The Build is a podcast series presented by Square and TILIT in partnership with Heritage Radio Network, sharing the grit, vision, and growth behind restaurant entrepreneurship.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Permits, contractors, and design dreams — restaurant building isn’t just physical, it’s emotional.

In this episode of The Build, Rasheeda walks us through the realities of construction. From dealing with red tape to contractor surprises and design compromises, it’s a raw look at the literal building of Ramen by Ra’s next chapter.

Explore Season 2 of The Build

• Listen to the full season here and get access to an exclusive TILIT and Square promo offer.
• Learn more about this episode here

Connect with Square:

• Instagram: https://www.instagram.com/square
• LinkedIn: https://www.linkedin.com/company/joinsquare/
• YouTube: https://www.youtube.com/square
• Contact Sales: https://squareup.com/us/en/l/sales/contact

Connect with TILIT:

• Instagram: https://www.instagram.com/tilitnyc/
• Facebook: https://www.facebook.com/TilitNYC
• LinkedIn: https://www.linkedin.com/company/tilitnyc/

The Build is a podcast series presented by Square and TILIT in partnership with Heritage Radio Network, sharing the grit, vision, and growth behind restaurant entrepreneurship.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Real estate, leases, and the nerve-wracking search for funding — this chapter of Rasheeda’s journey shows the high stakes of restaurant expansion.

In this episode of The Build, Rasheeda takes us inside her hunt for the perfect East Village space. From negotiating lease terms to navigating loans, she reveals how she’s securing Ramen by Ra’s future home.

Explore Season 2 of The Build

• Listen to the full season here and get access to an exclusive TILIT and Square promo offer.
• Learn more about this episode here

Connect with Square:

• Instagram: https://www.instagram.com/square
• LinkedIn: https://www.linkedin.com/company/joinsquare/
• YouTube: https://www.youtube.com/square
• Contact Sales: https://squareup.com/us/en/l/sales/contact

Connect with TILIT:

• Instagram: https://www.instagram.com/tilitnyc/
• Facebook: https://www.facebook.com/TilitNYC
• LinkedIn: https://www.linkedin.com/company/tilitnyc/

The Build is a podcast series presented by Square and TILIT in partnership with Heritage Radio Network, sharing the grit, vision, and growth behind restaurant entrepreneurship.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.