Hello everyone, today's guest is Lindsay Casale, CMO Pi Squared.

Lindsay Casale is the Chief Marketing Officer at Pi Squared.

Before joining Pi Squared, Lindsay was Head of Marketing at Nil Foundation, where she led the go-to-market strategy for its Ethereum Layer 2 product. Prior to that, she was a marketing leader at Mina Foundation, overseeing the communications team for Mina Protocol, a Layer 1 blockchain.

Lindsay's expertise extends beyond Web3. At SoFi, she led the membership marketing team for the personal finance company.

She also led event strategy at Salesforce where she contributed to major events, including Dreamforce.Outside of work, Lindsay has provided her marketing expertise to many non-profit organizations. She’s also an active SheFi member and prominent voice in the Web3 marketing community.

She holds a Bachelor's degree in Journalism and Public Relations from California State University, Chico.

a TL;DR :

* What Fintech teaches you about Marketing in Web3

* What Web2 Marketers Must Unlearn to Thrive in Web3

* How to Market Technical Products in Web3

* Why Web2 Marketers will be in high demand moving forward

* How to run the show as a solo marketer

* and more.

Get in touch:Pi Squared - https://pi2.network/

Lindsay - https://x.com/LindsayCasale

Follow us:

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Alex LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠⁠⁠

Register or sponsor our next Wb3 Marketing Hackathon - https://luma.com/ao22j14s

Register or sponsor the Web3 Marketing Church - https://luma.com/3d5a7yef

Hello everyone, today's guest is Yan, CMO at Human Tech. Yan has 8+years of experience working on web3 infrastructure, leading GTM teams at Polkastarter, Venly and Delta.

a TL;DR

• Introduction & Role in Web3 – Overview of Holonym and Silk, and what makes them different from other wallets.

• Proof of Personhood – What it is, why it matters, and how it’s being marketed to users.

• Marketing Strategy – Challenges of competing in a saturated wallet market, strategies used for B2B vs B2C, and the importance of storytelling and education.

• User Growth & Community – How Silk reached 150K users

• Future Outlook – Lessons learned from marketing privacy/security products, upcoming plans for Silk V2

* and more.

Get in touch:

Human tech - linktr.ee/human.tech

Yan - https://www.linkedin.com/in/yan-ketelers/

Follow us:

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Alexandra -⁠⁠ ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠⁠⁠

Alex LinkedIn - ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠⁠

Join the OOO Community - https://guild.xyz/ooo-community

Hello everyone, today's guests are Tomer Sharoni, CEO of Addressable, the web3 growth platform.

Tomer is a harvard Alumni and a graduate of the Talpiot excellence program and has more than 20 years of experience in data analytics, marketing and managing large organizations.

Before founding Addressable Tomer was the VP of product at Salt, and prior to that he led product and operation groups at the Israeli prime minister office, where his team was awarded the distinguished Israeli Defense Prize.

a TL;DR

* AI usage in growth marketing with specific use cases

* Limitations of current web2 attribution solutions, and Web3 solutions improves them

* Web2 to Web3 transition for businesses

* What should Web2 marketers know when transitioning to Web3

* Emerging trends in Web3 Marketing

* and more.

Get in touch:

Tomer Sharoni - https://x.com/TomerSharoni

Addressable - https://www.addressable.io/

Follow us:

Twitter ⁠⁠⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠⁠⁠

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Alexandra -⁠ ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠⁠

Alex LinkedIn - ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠

Timestamps:

Chapters

00:00 Intro

08:05 The Birth of Addressable and Market Research

16:09 Web3 Marketing Challenges and Opportunities

24:08 AI Integration in Growth Marketing

29:47 Understanding Customer Insights in Crypto

32:34 Measuring Success in Web3 and Web2

34:04 User Experience: The Key Barrier to Adoption

38:57 The UX Challenge: Comparing Web2 and Web3

44:07 Marketing in Web3: Bridging the Knowledge Gap

52:12 Emerging Trends in Web3: RWA and AI Agents

57:25 The Future of Addressable: Data-Driven Marketing Solutions