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Hello everyone, today's guests are Tomer Sharoni, CEO of Addressable, the web3 growth platform.

Tomer is a harvard Alumni and a graduate of the Talpiot excellence program and has more than 20 years of experience in data analytics, marketing and managing large organizations.

Before founding Addressable Tomer was the VP of product at Salt, and prior to that he led product and operation groups at the Israeli prime minister office, where his team was awarded the distinguished Israeli Defense Prize.

a TL;DR

* AI usage in growth marketing with specific use cases

* Limitations of current web2 attribution solutions, and Web3 solutions improves them

* Web2 to Web3 transition for businesses

* What should Web2 marketers know when transitioning to Web3

* Emerging trends in Web3 Marketing

* and more.

Get in touch:

Tomer Sharoni - https://x.com/TomerSharoni

Addressable - https://www.addressable.io/

Follow us:

Twitter ⁠⁠⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠⁠⁠

LinkedIn -⁠⁠⁠ ⁠⁠⁠https://www.linkedin.com/company/ooo-podcast⁠⁠⁠⁠⁠⁠

Farcaster - ⁠⁠⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠⁠⁠

Alexandra -⁠ ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠⁠

Alex LinkedIn - ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠

Timestamps:

Chapters

00:00 Intro

08:05 The Birth of Addressable and Market Research

16:09 Web3 Marketing Challenges and Opportunities

24:08 AI Integration in Growth Marketing

29:47 Understanding Customer Insights in Crypto

32:34 Measuring Success in Web3 and Web2

34:04 User Experience: The Key Barrier to Adoption

38:57 The UX Challenge: Comparing Web2 and Web3

44:07 Marketing in Web3: Bridging the Knowledge Gap

52:12 Emerging Trends in Web3: RWA and AI Agents

57:25 The Future of Addressable: Data-Driven Marketing Solutions

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Hello everyone, today's guests are Daria Volkova aka Daria Strategy and Monika Zając, co-founder of ETHWarsaw.

Daria is a product marketing, brand growth and communications expert for web3 products. She's leading marketing at ETHWarsaw and running the Decentralized Voices podcast.

Monika Zając is a co-founder of ETHWarsaw, helping bring together innovators and enthusiasts in the blockchain space.

a TL;DR

* Why and how to organise an ETH Event

* What kind of marketing works to promote it

* How do you tailor experiences for the participants

* Successful PR tactics to attract participants and sponsors

* and more.

Get in touch:

Daria - https://x.com/DariaStrategy or https://dariastrategy.com

Monika - https://x.com/monikabzajac

ETHWarsaw https://www.ethwarsaw.dev/ or https://x.com/ETHWarsaw

Follow us:

Twitter ⁠⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠⁠

LinkedIn -⁠⁠⁠ ⁠⁠https://www.linkedin.com/company/ooo-podcast⁠⁠⁠⁠⁠

Farcaster - ⁠⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠⁠

Alexandra - ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠

Alex LinkedIn - ⁠⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠

Timestamps:

00:00 Intros

03:12 Event Organization Insights

05:58 Marketing Strategies for Ethereum Events

09:07 Overcoming PR Challenges in Eastern Europe

11:46 Community Dynamics in Warsaw

14:54 Engaging Non-Technical Audiences

18:13 Structuring Speaker Tracks for Value

21:05 Effective Communication Channels

35:19 Engaging Content Strategies

37:32 Best Practices for Event Engagement

42:23 The Role of Hackathons in Development

48:01 Encouraging Gender Diversity

57:00 Lessons Learned from Organizing Events

01:01:09 Educational Resources in Web3

Join the OOO Community - https://guild.xyz/ooo-community

Hello everyone, today's guest is Louie O’Connor: Head of Experience @ LUKSO, and he is focusing on all experiences and activations that attract developers to ecosystems, through events, workshops, product marketing, etc. He's been working in web3 for almost 5 years, contributing to LUKSO full-time for 2.5-years, but starting his Web3 career 5-years ago at Chainalysis helping them scale from series B to F, from 250 to 900 people, as their first technical talent acquisition partner.

a TL;DR * Lukso's unique features as L1* Why did Lukso launch a token and what were the challenges* How did they find product market fit and brand Lukso* What are their unique community growth approaches

* and more.

Get in touch:Louie - https://x.com/lou3ee

Lukso - https://lukso.network/

Follow us:

Twitter ⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠

LinkedIn -⁠⁠⁠ ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠⁠⁠⁠

Farcaster - ⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠

Alexandra - ⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠

Alex LinkedIn - ⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠

Timestamps: