#67 Marketing Privacy in Web3: Lessons from Holonym & Silk with Yean Ketelers
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#67 Marketing Privacy in Web3: Lessons from Holonym & Silk with Yean Ketelers
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About this listen
Hello everyone, today's guest is Yan, CMO at Human Tech. Yan has 8+years of experience working on web3 infrastructure, leading GTM teams at Polkastarter, Venly and Delta.
a TL;DR
Introduction & Role in Web3 – Overview of Holonym and Silk, and what makes them different from other wallets.
Proof of Personhood – What it is, why it matters, and how it’s being marketed to users.
Marketing Strategy – Challenges of competing in a saturated wallet market, strategies used for B2B vs B2C, and the importance of storytelling and education.
User Growth & Community – How Silk reached 150K users
Future Outlook – Lessons learned from marketing privacy/security products, upcoming plans for Silk V2
* and more.
Get in touch:
Human tech - linktr.ee/human.tech
Yan - https://www.linkedin.com/in/yan-ketelers/
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