Why does so much legal content fail to connect with clients?

In this episode of Muhami Matters, host Chris Adams speaks with Lori Karpman, a lawyer turned copywriter who’s on a mission to help legal professionals tell better stories and grow their firms through persuasive content.

Lori shares:

• Why “pain and solution” beats features and benefits
• Why lawyers should stop writing for other lawyers
• What makes story brand marketing so powerful for legal and professional services
• How ghostwriting can help time-poor professionals become visible thought leaders
• Why AI can’t replace original psychologically aware messaging

Whether you’re a lawyer, consultant or creative, this conversation is packed with insights on how to communicate more clearly, authentically and persuasively.

🔗 Connect with Lori: Lori Karpman on LinkedIn

🎧 Listen on your favourite platform by visiting https://muhami.ae/muhami-matters/

#MuhamiMatters #Muhami #CJAConsulting #LegalMarketing #Copywriting #StoryBrand #ProfessionalServices #Ghostwriting #AIvsHuman

Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

Visit www.cjaconsult.com for marketing & business development services catering to professionals

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In this episode teaser, Chris Adams is joined by lawyer-turned-copywriter Lori Karpman of The Copy Lab, who reveals why lawyers writing for other lawyers is a missed opportunity, and how storytelling, not legalese, wins clients.

Hear a glimpse of:

• What “pain and solution” copywriting really means
• Why legal professionals should consider ghostwriters
• How Lori uses story branding to turn complex legal ideas into client-friendly copy

🎧 Full episode launches Monday, 25 August.

#MuhamiMatters #Muhami #CJAConsulting #LegalMarketing #Copywriting #StoryBrand #Ghostwriting #LawFirmMarketing #ProfessionalServices

Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

Visit www.cjaconsult.com for marketing & business development services catering to professionals

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Founder-led law firms often make the same costly mistake: buying technology they don’t need, or failing to make the most of the tech they have.

In this episode of Muhami Matters, Chris Adams speaks with Alex Hutchinson, a fractional CTO and legal tech consultant, about how to cut through the vendor noise, avoid wasted spend, and align IT strategy with real business needs.

💡 What you’ll learn in this episode:

• Why understanding client needs is the foundation of tech transformation
• The common pitfalls in legal tech adoption (and how to avoid them)
• How to make AI and emerging tech work for your firm
• Why good IT strategy starts with people, not products
• The importance of aligning technology decisions with firm-wide strategy

🎯 Whether you run a lean boutique practice or a growing law firm, this episode is packed with practical advice to help you make smarter, more strategic tech decisions.

📌 Key Takeaways:

• Understanding client needs is crucial for tech transformation
• Many firms invest in technology without a clear plan for adoption
• AI and emerging tech are reshaping the legal industry
• A successful IT strategy starts with understanding business needs
• Avoid rushing the tech selection process
• Consultancy in legal tech must focus on delivering measurable value

🔗 Connect with our Guest:

• Alex Hutchinson – LinkedIn
• Hutchinson & Co. – Website

🔗 Connect with our Host:

• Chris Adams – LinkedIn

Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

Visit www.cjaconsult.com for marketing & business development services catering to professionals

Hosted on Acast. See acast.com/privacy for more information.

From the fast pace of NYC’s photojournalism scene to surviving a traumatic brain injury that changed everything, Bjorn Callius’s story is one of radical transformation.

In this episode of Muhami Matters, Chris Adams speaks with Bjorn about:

• Rebuilding life and career after losing 30% of his brain
• Turning neurodivergence into a business advantage
• Creating structure from chaos to unlock creative leadership
• Practical tools and mindsets that drive focus, resilience, and innovation

🧠 “Structure is a love letter to chaos.”

This is a powerful conversation about business, boundaries, and building from breakdown.

🎧 Listen now on all major platforms or visit muhami.ae/muhami-matters

#MuhamiMatters

#Muhami

#CJAConsulting

#Neurodiversity

#Resilience

#BusinessLeadership

#CreativeBusiness

#Entrepreneurship

#Inspiration

#ProfessionalDevelopment

Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

Visit www.cjaconsult.com for marketing & business development services catering to professionals

Hosted on Acast. See acast.com/privacy for more information.

What does it take to keep selling when the silence is deafening? In this episode of Muhami Matters, host Chris Adams sits down with Janine Lingenfelder, founder of Jelani Sales and the SNAP method, to talk about resilience, rejection, and building confidence in the quiet.

Janine shares real-world stories and strategies for:

• Handling ghosted leads
• Building a rhythm of follow-ups without burnout
• Cultivating confidence when external validation disappears
• Using her “3x3 rule” for daily momentum
• Anchoring into self-trust, not outcomes

If you’ve ever felt like you’re selling into a void — this one’s for you.

🔗 Connect with Janine Lingenfelder:

• LinkedIn
• Jelani Sales

🔗 Connect with host Chris Adams:

• LinkedIn

Visit muhami.ae/muhami-matters for more.

Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

Visit www.cjaconsult.com for marketing & business development services catering to professionals

Hosted on Acast. See acast.com/privacy for more information.

In this energising and straight-talking episode of Muhami Matters, Lucy Bradley, The Brand Commander, joins Chris Adams to challenge the marketing industry’s addiction to fluff, vague strategy, and buzzwords. Lucy brings her signature “no BS” energy to discuss how Tactical Marketing, marketing that’s purposeful, direct and measurable, is the future for brands who want to grow with integrity.

From her years of experience helping businesses cut through the noise, Lucy shares real-life case studies, exposes common branding traps, and outlines how even the smallest businesses can take control of their messaging and stand out with clarity.

Lucy Bradley is the The Brand Commander and founder of Plug, a consultancy focused on clear, tactical, and bold brand strategies. With years of experience simplifying complex marketing landscapes, Lucy empowers organisations to communicate effectively, cut costs, and grow with confidence.

🌐 thisislucybradley.com

🔗 LinkedIn

Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

Visit www.cjaconsult.com for marketing & business development services catering to professionals

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Where does a service-based business even begin with AI? In this episode of Muhami Matters, Chris Adams discusses with Youssef Tawfik — a software engineer turned automation strategist — about the practical starting points for integrating artificial intelligence.

From outdated spreadsheets to scattered tech stacks, Youssef shares real-world examples and actionable advice on how SMEs can get their operations in order and begin applying tools like ChatGPT to drive client experience and business growth.

Whether you're overwhelmed by AI tools or unsure how to get started, this episode breaks it down into clear, manageable steps.

Topics Covered:

• How to know if your business is ready for AI
• Why “getting your house in order” comes first
• ChatGPT as an entry point
• Custom vs. off-the-shelf tools
• Real client case studies and outcomes
• The truth about AI tools (they're mostly GPT wrappers!)
• How to scale without growing your workload
• Improving client experience with automation

Chapters:

00:00 Intro

01:07 Youssef’s background

03:02 Business readiness for AI

06:00 Identifying core challenges

08:36 Tools and technologies

10:43 Case study: quoting automation

13:36 Real-world application

16:29 Common AI mistakes

17:51 AI audit and where to start

19:37 Improving client experience

21:25 Starting small

22:19 Final thoughts

24:08 Outro

🔗 Guest:

LinkedIn – Youssef Tawfik

Website – revi.agency

🎧 Listen wherever you get your podcasts and visit us at https://muhami.ae/muhami-matters/

#MuhamiMatters #Muhami #CJAConsulting #AI #ServiceBusiness #ArtificialIntelligence #SMEs #BusinessGrowth #ReviAgency #ChatGPT #Automation #LegalMarketing

Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

Visit www.cjaconsult.com for marketing & business development services catering to professionals

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In Part 2 of our conversation with Alec Pearson from The Law Coach Collective, we go deeper into the challenges law firm leaders face — and what to do about them.

💼 Topics Covered:

– Strategic misalignment among law firm partners

– Why coaching still carries stigma in legal practice

– How AI is transforming legal workflows - and the risks!

– What younger lawyers want from firm leadership

– The four core leadership traits that matter most today

This episode is for anyone in legal services seeking clarity, accountability and a smarter path forward.

👤 Guest: Alec Pearson

🔗 https://www.linkedin.com/in/alecpearsoncoach/

🌐 https://www.lawcoachcollective.com/

🎙 Host: Chris Adams — https://www.linkedin.com/in/chrisadamsdxb/

💼 CJA Consulting — https://www.cjaconsult.com/

#MuhamiMatters #Muhami #CJAConsulting #LegalLeadership #LawFirmCoaching #AIInLaw #LegalWellbeing #GenZLawyers

Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

Visit www.cjaconsult.com for marketing & business development services catering to professionals

Hosted on Acast. See acast.com/privacy for more information.