Why does so much legal content fail to connect with clients?

In this episode of Muhami Matters, host Chris Adams speaks with Lori Karpman, a lawyer turned copywriter who’s on a mission to help legal professionals tell better stories and grow their firms through persuasive content.

Lori shares:

• Why “pain and solution” beats features and benefits
• Why lawyers should stop writing for other lawyers
• What makes story brand marketing so powerful for legal and professional services
• How ghostwriting can help time-poor professionals become visible thought leaders
• Why AI can’t replace original psychologically aware messaging

Whether you’re a lawyer, consultant or creative, this conversation is packed with insights on how to communicate more clearly, authentically and persuasively.

🔗 Connect with Lori: Lori Karpman on LinkedIn

🎧 Listen on your favourite platform by visiting https://muhami.ae/muhami-matters/

#MuhamiMatters #Muhami #CJAConsulting #LegalMarketing #Copywriting #StoryBrand #ProfessionalServices #Ghostwriting #AIvsHuman

Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

Visit www.cjaconsult.com for marketing & business development services catering to professionals

Hosted on Acast. See acast.com/privacy for more information.

In this episode teaser, Chris Adams is joined by lawyer-turned-copywriter Lori Karpman of The Copy Lab, who reveals why lawyers writing for other lawyers is a missed opportunity, and how storytelling, not legalese, wins clients.

Hear a glimpse of:

• What “pain and solution” copywriting really means
• Why legal professionals should consider ghostwriters
• How Lori uses story branding to turn complex legal ideas into client-friendly copy

🎧 Full episode launches Monday, 25 August.

#MuhamiMatters #Muhami #CJAConsulting #LegalMarketing #Copywriting #StoryBrand #Ghostwriting #LawFirmMarketing #ProfessionalServices

Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

Visit www.cjaconsult.com for marketing & business development services catering to professionals

Hosted on Acast. See acast.com/privacy for more information.

Founder-led law firms often make the same costly mistake: buying technology they don’t need, or failing to make the most of the tech they have.

In this episode of Muhami Matters, Chris Adams speaks with Alex Hutchinson, a fractional CTO and legal tech consultant, about how to cut through the vendor noise, avoid wasted spend, and align IT strategy with real business needs.

💡 What you’ll learn in this episode:

• Why understanding client needs is the foundation of tech transformation
• The common pitfalls in legal tech adoption (and how to avoid them)
• How to make AI and emerging tech work for your firm
• Why good IT strategy starts with people, not products
• The importance of aligning technology decisions with firm-wide strategy

🎯 Whether you run a lean boutique practice or a growing law firm, this episode is packed with practical advice to help you make smarter, more strategic tech decisions.

📌 Key Takeaways:

• Understanding client needs is crucial for tech transformation
• Many firms invest in technology without a clear plan for adoption
• AI and emerging tech are reshaping the legal industry
• A successful IT strategy starts with understanding business needs
• Avoid rushing the tech selection process
• Consultancy in legal tech must focus on delivering measurable value

🔗 Connect with our Guest:

• Alex Hutchinson – LinkedIn
• Hutchinson & Co. – Website

🔗 Connect with our Host:

• Chris Adams – LinkedIn

Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

Visit www.cjaconsult.com for marketing & business development services catering to professionals

Hosted on Acast. See acast.com/privacy for more information.