In this special solo episode, Bart shares personal stories and lessons from his trip to Riyadh, Saudi Arabia, where he was invited to speak at the KBLT Congress on travel and hospitality. From Lufthansa flight attendants anticipating a young family’s needs, to warm welcomes at immigration, to Ritz-Carlton staff redefining overdelivery, Bart explores what it means to personalize, customize, and truly notice people—whether clients, guests, or teammates.

Major Takeaways / Learnings

1. Overdelivery is not accidental: it requires resources, systems, and intentional focus.
2. Hospitality starts at the first moment—from airport customs officers to hotel staff, everyone has the chance to make guests feel honored.
3. Personalization matters: 71% of customers expect it, 76% get frustrated when it’s missing, and 80% are more likely to buy when experiences are tailored.
4. Busy is no excuse: focus on your most important clients, partners, or team members and create a process for deliberate overdelivery.
5. Leadership lesson: even small actions—like a manager calling customers while an employee is on vacation—can create loyalty, relief, and trust.
6. Universal truth: People remember how you make them feel.

Memorable Quotes

• “Every opportunity is the chance to make someone feel a certain way.”
• “Overdelivering requires not just heart, but process.”
• “People are good. People are kind. Please, just keep noticing, keep anticipating, keep overdelivering.”

Why It Matters / How to Use It

This episode is a reminder that in a world where everyone is busy, the true differentiator is focus and intentionality. Whether in sales, service, or leadership, slow down long enough to notice, anticipate, and act. Build the systems and habits that allow you to go from simply delivering to truly overdelivering.

Resources and Links:

Bart Berkey: MostPeopleDont.com | LinkedIn

This podcast episode is brought to you by Wishes.Inc

Wishes, Inc. is a transparent giving platform that lets donors see exactly where their money goes.

It rewards users with cashback and perks through virtual payment tools.

Fast, traceable, and efficient—Wishes makes doing good feel even better.

https://www.bartaberkey.com/wishes-inc-landing-page

In this heartfelt episode, Bart sits down with Teresa Rohr, a travel designer with Pink Pineapple Travel, who has transformed her passion for teaching and helping others into a career that creates unforgettable travel memories. Teresa shares her journey from elementary school teacher to becoming a Cancer Aware Travel Advisor, where she helps families touched by cancer experience meaningful travel with compassion, empathy, and specialized care. Her story is one of kindness, resilience, and going beyond what “most people don’t.”

Major Takeaways / Learnings

• Helping at the Core: Teresa’s lifelong passion for serving others comes from her upbringing and continues to guide her work in travel.

• From Teaching to Travel: After 12 years in education, she shifted careers but carried her gift for guidance, patience, and empathy into her new role.

• Living with Cancer, Not Stopping for It: As a Cancer Aware Travel Advisor, Teresa ensures that individuals and families touched by cancer can still live fully, travel safely, and make lasting memories.

• Kindness in Action: Whether writing handwritten thank-you cards or helping a client access mobility resources, Teresa consistently goes above and beyond.

• Calm in Chaos: Despite struggles with anxiety, Teresa uses mindfulness, yoga, walking, and teaching moments with her children to stay grounded and kind, even in stressful situations.

Memorable Quotes

• “You never know what someone is going through… lead with kindness and give grace.”

• “People think of cancer as curable or not curable. But there’s a third way: living. You don’t have to stop living just because you’re touched by cancer.”

• “It’s not about commission. It’s about memories, photos, and the stories families will pass on.”

Why It Matters / How to Use It

This episode reminds us that kindness and empathy aren’t extras—they’re essentials. Teresa shows us how small actions like a smile, a handwritten note, or thoughtful travel planning can transform lives. For those touched by cancer, her message is powerful: life doesn’t stop—keep living, keep traveling, keep creating memories. For all listeners, the lesson is clear: do what most people don’t—go the extra mile to help others feel seen, supported, and celebrated.

Resources and Links:

Agency Website: www.PinkPineappleTravel.com

LinkedIn: https://www.linkedin.com/in/teresa-rohr-ba8b1b383/

Facebook Travel Group:https://www.facebook.com/groups/5419554094780424

Bart Berkey: MostPeopleDont.com | LinkedIn

This podcast episode is brought to you by Wishes.Inc

Wishes, Inc. is a transparent giving platform that lets donors see exactly where their money goes.

It rewards users with cashback and perks through virtual payment tools.

Fast, traceable, and efficient—Wishes makes doing good feel even better.

https://www.bartaberkey.com/wishes-inc-landing-page

In this energizing and transparent episode, Bart Berkey sits down with Ulric Musset—founder of Marblism and creator of the AI assistant suite—to explore what it really means to create with purpose. From building his first website at age 12 to becoming the #1 product on Product Hunt, Ulric shares his journey of learning, failing, pivoting, and eventually creating a tool that saves people time, generates opportunity, and allows entrepreneurs to scale with AI-powered teammates.

The conversation dives into the why behind his work: not fame or fortune—but the simple joy of building something useful that helps others. If you’re a business owner, creator, or dreamer trying to do what “most people don’t,” this episode will open your eyes to what's possible when purpose meets persistence… and you finally get some help from Ava, Stan, Sonny, Rachel, and the rest of Ulric’s AI dream team.

💡 Major Takeaways / Learnings

• Creation doesn't require permission. You don’t need credentials or capital to start—just curiosity and the courage to keep going.
• Your "product" can be anything—as long as it helps someone. A croissant or an AI assistant… both count if they serve a purpose.
• Validation feels good, but it’s not the goal. Helping someone through what you’ve built is the ultimate payoff.
• AI is not the enemy—it’s the assistant. Marblism’s 7 AI employees empower solopreneurs and small teams to reclaim their time and grow.
• Most businesses don’t fail from effort—they fail from isolation. Tools like Marblism give you a team before you can afford one.

💬 Memorable Quotes

• “I didn’t care about the shape—I just wanted to create.”
• “Most people don’t read enough… including me.”
• “When someone uses what I built, it’s not about liking me. It’s about finding the product useful—and that’s even better.”
• “If Marblism helps you scale, maybe then you can hire that marketing director. That’s the vision.”
• “I built Marblism because I was tired of working 90-hour weeks just answering emails.”

✨ Why It Matters / How to Use It

This episode is for entrepreneurs, solo founders, side-hustlers, and visionaries who are stuck doing it all themselves. If you’ve ever wished for a team but couldn’t afford one—this is your wake-up call. Ulric’s journey reminds us that tools born from pain often deliver the most purpose. Marblism isn’t just AI—it’s a co-worker that doesn’t sleep, complain, or ghost you mid-project.

Listen to learn how Ulric turned nerdy curiosity into scalable impact—and how you can too.

We’re sharing this technology tool with you, so you can expand your impact with fewer hours too!

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