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Most small businesses never look beyond the day-to-day—or maybe a year out at best. But if you want to build real value, you need a plan that reaches further.

In this episode, Chris and Dennis walk through what a true five-year business plan looks like: how to set short-term goals, when to reassess and pivot, and why defining what business you’re actually in is a critical early milestone. (Hint: Dennis thought he was in the ski business. He wasn’t.)

Whether you're starting fresh or already in year two, this episode lays out a clear, practical path to growth—how to set real goals, track your progress, make smart adjustments, and stay focused on building a business that lasts.

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If you own a small business—or you're thinking about starting one—this episode is a must-listen. Chris and Dennis break down the three financial statements every business owner should understand: monthly and annual sales reports, profit and loss (P&L) statements, and the all-important balance sheet.

From tracking seasonal trends to spotting early signs of trouble, they explain how these tools can help you make smarter decisions, grow more confidently, and build real value over time. Packed with real-world examples, this episode shows how numbers don’t just measure your success—they help you create it.

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Recessions, inflation, supply chain disruptions—every business faces storms sooner or later. The question is, are you ready for them?

In this episode, Dennis Siggins draws from more than 40 years of business experience to share what really works when it comes to building a recession-proof small business. We talk about how to read the signs of a downturn before it hits, why keeping strong financial records matters more than ever, how to build the cash reserves that can keep your business steady, and why carrying too much debt can cause you to miss the opportunities that often arise during tough times.

We also dive into lessons from past downturns—including the 1970s, the 2008 financial crisis, and the COVID era—and why proactive leadership always beats reactive decisions when the economy gets rough.

If you’re building or running a business of your own, this is an episode you won’t want to miss.

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In this episode of Monkey Business Radio, we sit down with Scott Wellington—longtime customer turned proud owner of Southeast Gutter Monkeys, the newest franchise in the American Gutter Monkeys network.

Scott opens up about why he and his family made the leap into business ownership and what stood out most wasn’t the startup kit, the tools, or the branding—it was the culture. From day one, what mattered most to Scott was how people were treated. The respect for employees, the trust built with customers, and the tight-knit, family-driven approach made AGM feel less like a franchise and more like a team.

We also explore what it means when team members stick around for a decade or more—and how that kind of loyalty reflects deeper values. Scott shares how the systems and training helped him avoid the usual startup stumbles, and why having a clear roadmap allowed him to focus on growing his business with confidence.

If you’ve ever wondered what it’s like to build something meaningful with your family, work with purpose, and launch with real support behind you—this episode is for you.

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After 35 years in the corporate world, Andy Brennan hit a crossroads. At 55, he walked away from a steady paycheck and a VP-level job—and took a leap of faith into small business ownership.

In this episode of Monkey Business Radio, Andy joins Chris and Dennis to talk about the journey from burnout to business ownership. They cover the early days of Cape Cod Gutter Monkeys, the value of planning (and re-planning), and how trust, partnership, and a simple business model laid the foundation for success.

You’ll hear how Andy and Dennis built the company out of a garage, used church bulletins and radio ads to land their first jobs, and why they chose to focus solely on gutters. They also share how the franchise idea came to life when customers started asking, “Can I do what you do?”

If you’ve ever thought about leaving the 9-to-5 behind—or wondered what it takes to build a business later in life—this one’s for you.

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Starting a business and finding yourself surrounded by competitors? That’s not a problem—it’s validation. In this episode, Chris and Dennis dive into what competition really means for a new or growing business and how to navigate it without panicking, discounting, or losing sight of your value.

From naming and branding to customer service and quality control, the conversation highlights what it takes to stand out—especially in saturated markets. Real-world stories from the Cape Cod Gutter Monkeys show how the right approach to differentiation can help you grow a loyal customer base and even earn the respect of your competitors.

They also explore how consistency in marketing, a strong brand identity, and clear communication help build long-term customer relationships. Whether you're launching a new venture or looking to take your small business to the next level, this episode is packed with insight on how to win smart—not cheap.

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What if the secret to market dominance isn't competing with others, but finding spaces they've completely overlooked?

"On the island of the blind, the one-eyed man will be king." This powerful business philosophy—discussed by hosts Chris Collins and Dennis Siggins—reveals how smart entrepreneurs identify untapped markets and position themselves as the only solution, becoming leaders by default rather than through direct competition.

Dennis shares how Cape Cod Gutter Monkeys became the region's only dedicated gutter cleaning service by recognizing a need homeowners themselves didn't realize existed. Eleven years later, no competitors have emerged, demonstrating how identifying and owning an overlooked niche can create lasting market dominance. The hosts examine similar success stories across industries: how McDonald's revolutionized fast food with innovative service models, how De Beers created the diamond engagement ring tradition, and how companies like Rotor-Rooter and 1-800-GOT-JUNK invented entirely new service categories.

The conversation explores how true market leadership often comes not from superior talent or resources, but from recognizing opportunities others miss. Dennis explains how this principle guided his earlier business as an innkeeper, targeting specific recession-resistant communities rather than competing in overcrowded marketing channels. The hosts also highlight how companies that prepared for unexpected market shifts—like Seafood Sam's restaurants developing delivery systems before COVID hit—can turn challenges into opportunities for growth.

Whether you're starting a new venture or reinventing an existing business, this episode reveals how identifying genuine unmet needs and positioning yourself as the specialist can help you create a category where you're the default choice because few or no alternatives exist. It's not about being better than everyone else—it's about being the only one solving a particular problem.

Ready to find your own untapped market opportunity? Subscribe for more insights on building successful businesses through strategic positioning and market awareness.

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Starting a business takes more than just a good idea—you need a funding strategy that fits your goals, risk tolerance, and lifestyle. In this episode of Monkey Business Radio, we break down the four most common ways entrepreneurs get their ventures off the ground: bootstrapping with personal savings, acquiring debt, selling equity, and using a royalty-based model.

We talk candidly about the financial realities of starting small—selling off personal assets, living lean, and making trade-offs early to build long-term success. You’ll hear real-world stories, from founders who turned a few thousand dollars into multimillion-dollar companies, to legendary gambles like the FedEx founder’s last-ditch trip to Las Vegas.

We also dive into the unique appeal of royalty-based models like franchising—where you can own your business but benefit from systems, support, and a proven brand. If you’re exploring franchise ownership or looking for a smarter way to launch a service business, this episode offers practical insights, cautionary tales, and encouragement to help you make informed decisions.