Struggling to scale your coaching or membership business without burning out? In this episode of MemberFix Radio, host Vic interviews Barb Reppert, a former CFO and COO turned executive coach who's built a thriving practice across 23 industries by doing the opposite of what most coaches do.

In this episode, you'll learn how to:

• Replace the myth of "work-life balance" with a framework that actually works
• Retain clients without locking them into long contracts
• Decide what role to hire for first when scaling a service business
• Avoid the costly mistake of building custom tech when you're not a tech company
• Move clients from external motivation to intrinsic motivation

About the guest:

Barb Reppert is a CPA, CMA, and certified executive coach with 20+ years of C-suite experience. She founded Executive Impact and works with Results Canada as a business execution specialist. She's coached leaders from $1M startups to $600M companies.

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Follow MemberFix Radio for more conversations with membership site owners and online education entrepreneurs. Need enterprise-level WordPress support for your 7-figure membership site?

Let's talk: https://memberfix.rocks/contact

Jennifer Crowley, RN and co-founder of Life Care Management Institute, shares how she transitioned from hospital nursing to building an online education platform. Running on WordPress and LearnDash, Jennifer serves both professionals entering the life care management field and families navigating aging and caregiving decisions.

This conversation covers practical lessons for anyone building learning platforms or productizing expertise: how published books establish professional credibility, the reality of serving two distinct audiences, managing WordPress tech challenges with LearnDash and Memberium, structuring products from textbooks to online courses to digital templates, and her perspective on AI in education.

Whether you're a consultant considering your first digital product or already running a learning platform, Jennifer's journey from "I should write that book someday" to multi-format educator offers honest insights about the evolution of an education business.

Full episode breakdown at https://memberfix.rocks/jennifer-crowley

In this episode of MemberFix Radio, host Vic Dorfman interviews Dr. Peter Flores III, founder of Praxis Lead Equity, about building inclusive organizational cultures that drive business results.

Dr. Flores brings a unique perspective from 25 years in the U.S. Navy, where he rose to leadership positions during Operation Iraqi Freedom, followed by a successful career as a K-12 educator and district-level administrator. Now he helps educational institutions, government agencies, and businesses eliminate cultural blind spots that hinder success.

In this conversation, you'll learn:

• The difference between equality and equity—and why it matters for your business
• The 4-fold "praxis" framework: critical consciousness, reflection, analysis, and action
• Why diversity is a strategic advantage, not just a buzzword
• How to make people curious instead of trying to change their minds
• The importance of words and clear communication in leadership
• Technology challenges in running an online business (including WordPress and LearnDash)
• Why equity requires action, not just conversation

Key Quote: "My job is not to change your mind. My job is to make you curious about why you think the way you do and have you do your own inside-out work."

About the Guest: Dr. Peter Flores III is a retired U.S. Navy veteran, former K-12 educator and administrator, and founder of Praxis Lead Equity. He works with K-12 schools, universities, and federal government agencies including the National Institutes of Health (NIH) and the Food and Drug Administration (FDA) to implement inclusive organizational cultures.

About MemberFix Radio: Interviews and insights for membership site owners, subscription business leaders, and entrepreneurs building sustainable recurring revenue models.

Resources:

• Connect with Dr. Peter Flores III: https://praxisleadequity.com
• MemberFix: https://memberfix.rocks

Topics: Leadership, Organizational Culture, Equity, Inclusion, DEI, Membership Sites, Subscription Business, WordPress, LearnDash, Business Growth, Critical Thinking, Military Leadership, Education

Episode Length: ~40 minutes

Debbie Caudle did something most therapists would consider insane: she walked away from insurance and Medicaid clients to build a cash-based practice. In this episode, she shares the full story of her transformation from burnt-out generalist to thriving virtual marriage coach.

You'll learn why dropping "guaranteed" income was the best decision she ever made, how productizing therapy created leverage, and the mindset shifts that turned fear-based money decisions into strategic growth moves.

Debbie also gets real about delegation, the role of AI in relationship-based businesses, and why "massive imperfect action" beats waiting for everything to be perfect.

Whether you're a service provider, coach, consultant, or membership site owner, this conversation offers practical wisdom on building a business that actually supports the life you want to live.

Most clients sabotage their own Upwork projects before they even start — by writing job posts that instantly turn off the best freelancers and agencies. In this episode, Vic Dorfman (founder of MemberFix) breaks down why “fixed price” postings, vague requirements, and phrases like “should be an easy job” send red flags to serious professionals. Learn how to structure your job posts and project discussions to attract top-tier experts, avoid hostage projects, and build honest, productive partnerships — the same approach Vic uses after spending hundreds of thousands hiring on Upwork himself.