MemberFix Radio — How Operators Print Predictable Cash cover art

MemberFix Radio — How Operators Print Predictable Cash

MemberFix Radio — How Operators Print Predictable Cash

By: Vic Dorfman
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About this listen

 What if you had the exact plays top operators use to grow memberships? On Recurring Revenue Radio, you’ll get them—weekly interviews with builders and tight solo episodes on offers, retention, and LTV. Subscribe now and turn your member base into a compounding asset. MemberFix Radio is the official MemberFix podcast.Copyright 2025 MemberFix Radio Economics Leadership Management Management & Leadership
Episodes
  • Profit + Purpose: Two Dating Businesses with Kristýna Mertlová

    Profit + Purpose: Two Dating Businesses with Kristýna Mertlová
    Jan 4 2026
    Kristýna Mertlová built Czech Republic's first premium matchmaking empire serving Forbes-listed CEOs, while simultaneously running a completely free social impact dating platform for people with disabilities—both on WordPress and LearnDash. In this episode, she reveals the exact membership site pricing strategy that makes her €1,000 VIP service more valuable, the two-year database building period that nearly broke her, and why running two opposite business models saved her from a legal crisis. You'll Learn: - How to structure membership site pricing tiers (VIP, hybrid, e-learning) where the lowest tier makes the highest tier seem affordable - The truth about building a two-sided marketplace: why it took 2 years of zero revenue to reach critical mass - Why the LearnDash platform and WordPress became the foundation for both a for-profit premium matchmaking service and a non-profit freemium model - The legal crisis that nearly destroyed her premium matchmaking business, and how diversifying into a second business model kept her in the market - Her proprietary "Love Report" assessment tool that shows clients their value on the dating market before the first meeting - The hybrid model strategy she's developing: combining e-learning courses, group coaching, and 1-on-1 VIP sessions to scale without sacrificing quality - AI implementation tactics for membership sites: face recognition for profile photos, communication analysis, and custom-trained chatbots (not generic ChatGPT) - The exact LearnDash and WordPress tech stack built by 40 pro-bono volunteers during a Czech Digital hackathon - Why she rejected an investor who threatened to compete with her—and what happened next - How to translate personal expertise into online courses when your value is "feeling energy" and reading body language in person Key Topics Covered: - Membership site pricing architecture (00:07:53) - Freemium vs. premium business models (00:03:27) - Building critical mass in a two-sided marketplace (00:42:23) - Scaling service business with LearnDash e-learning (00:17:50) - Legal protection and data compliance (00:36:32) - WordPress and LearnDash integration strategy (00:56:17) - AI tools for enhancing membership platforms (00:28:18) - International expansion with LearnDash multi-language support (01:00:32) About Kristýna Mertlová: Kristýna is a World Certified Matchmaker and founder of Date2K, a premium matchmaking agency serving high-net-worth individuals in Czech Republic, and Mingly, a free community dating platform for people with disabilities, seniors, and others excluded from mainstream dating apps. A former member of parliament, she's spent 12 years building a matchmaking empire in a market that didn't understand the concept. Her husband Jakub, a mathematician, developed their proprietary matching algorithm. Kristýna was recently named a finalist for Woman of the Year 2025 in the Inspiration category. Connect with Kristýna: - Date2K: https://date2k.cz/ - Mingly: https://mingly.cz/ About MemberFix: MemberFix provides managed WordPress operations exclusively for membership and eLearning platforms. We handle development, support, updates, and monitoring with SLA-backed guarantees — so you can focus on growth instead of plugin updates. Trusted by Echelon Front, TechServe Alliance, and 1,000+ businesses since 2014. Book a free ops assessment at https://memberfix.rocks/contact
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    46 mins
  • From C-Suite Executive to Leadership Coach: Barb Reppert

    From C-Suite Executive to Leadership Coach: Barb Reppert
    Dec 11 2025

    Struggling to scale your coaching or membership business without burning out? In this episode of MemberFix Radio, host Vic interviews Barb Reppert, a former CFO and COO turned executive coach who's built a thriving practice across 23 industries by doing the opposite of what most coaches do.

    In this episode, you'll learn how to:

    • Replace the myth of "work-life balance" with a framework that actually works
    • Retain clients without locking them into long contracts
    • Decide what role to hire for first when scaling a service business
    • Avoid the costly mistake of building custom tech when you're not a tech company
    • Move clients from external motivation to intrinsic motivation

    About the guest:

    Barb Reppert is a CPA, CMA, and certified executive coach with 20+ years of C-suite experience. She founded Executive Impact and works with Results Canada as a business execution specialist. She's coached leaders from $1M startups to $600M companies.

    Enjoyed this episode?

    Follow MemberFix Radio for more conversations with membership site owners and online education entrepreneurs. Need enterprise-level WordPress support for your 7-figure membership site?

    Let's talk: https://memberfix.rocks/contact
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    54 mins
  • Nurse and Online Educator: Jennifer Crowley on Building Digital Learning Products

    Nurse and Online Educator: Jennifer Crowley on Building Digital Learning Products
    Nov 20 2025

    Jennifer Crowley, RN and co-founder of Life Care Management Institute, shares how she transitioned from hospital nursing to building an online education platform. Running on WordPress and LearnDash, Jennifer serves both professionals entering the life care management field and families navigating aging and caregiving decisions.

    This conversation covers practical lessons for anyone building learning platforms or productizing expertise: how published books establish professional credibility, the reality of serving two distinct audiences, managing WordPress tech challenges with LearnDash and Memberium, structuring products from textbooks to online courses to digital templates, and her perspective on AI in education.

    Whether you're a consultant considering your first digital product or already running a learning platform, Jennifer's journey from "I should write that book someday" to multi-format educator offers honest insights about the evolution of an education business.

    Full episode breakdown at https://memberfix.rocks/jennifer-crowley
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    45 mins
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