The male customer

Male aesthetic client and industry trends.  We talk about why every medspa needs to offer service for me, what those services are and why men are loyal customers.  We also discuss how to properly market to the male client as well as sales strategies during the consultation process.  


www.dermaestheticconsulting.com 

Fortune in the follow up
 
On this episode we discuss why the fortune is in the follow up within your medical spa.  How and when to follow up with your customers and why following up can grow your revenue.  


www.dermaestheticconsulting.com 

Number one thing owners should invest in.

On this episode we discuss ways to increase revenue.  Sales strategies and sales training and why is the number way to grow your medspa business.  We discuss key characteristics for your front office staff, effective consultation strategies and how to effectively convert leads into customers that want to purchase with your business. 

www.dermaestheticconsulting.com 

How much advertising do you need?

We dive in deep to medspa advertising.  How much should you invest and what type of return should you expect.  We also discuss the number one area that owner lose money and why lead conversion is the most important employee skill you want your staff to excel in.  


Website www.dermaestheticconsulting.com

Why medical spas fail party two | Compliance and Laws

We talk about medspa compliance and the rules and regulations surrounding the industry.  Aj talks about her personal experience with competitors and why it’s so important to know the laws and regulations and how to protect yourself.  
We also talk about staffing issues and what owners should look for in finding the right staff and why having a  medical director is so important and what do doctors need to know if they want to be a medical director.  


Website www.dermaestheticconsulting.com

Dr. Lisa and Aj share why why Medspas fail. 

Dr.  Lisa and AJ talk about how they got into the aesthetic industry and what their experiences are.  On this episode we discuss medspa business statistics and why medical spas fail Part One: We outline the key things that cause medical spas to fail and how to properly plan to ensure success when you first open.  What services you should offer, when to invest in expensive equipment and how much cash you need to plan for prior to opening.  We talk effective office systems and processes designed to help your medical spa function.