Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode of the Med Spa Success Strategies Podcast, Ricky sits down with Kiley DiLeo (Chief Creative Officer) and Kate Tomalas (Chief Marketing Officer) of Seaside Skincare (https://seasideskincare.com/) to unpack how their team built and scaled one of Southern California’s most reputable and community-loved aesthetics practices.Kiley and Kate share the story of how the business grew from humble beginnings into a leading aesthetics destination, diving into rebranding, patient experience, community engagement, and the team culture that keeps their reputation strong year after year.In this episode, we cover:✅ Starting small and scaling strategically as demand grows✅ Choosing new services based on patient demand and clinical data✅ Maintaining consistent results across multiple providers✅ Building a front-desk team that drives retention and referrals✅ The art and execution of a successful rebrand✅ Balancing creativity, consistency, and connection in marketing✅ Community engagement strategies that build real loyalty✅ Designing promotions and memberships that make financial sense✅ Hiring for culture fit and long-term growth✅ How strong leadership and team culture sustain reputationAbout the Guests:Kiley DiLeo, Chief Creative Officer and founding team member, has led the evolution of brand identity, patient experience, and creative direction since the beginning.Kate Tomalas, Chief Marketing Officer, brings years of cross-industry marketing expertise and a data-driven approach to branding, operations, and patient engagement. Together, they have shaped a standout brand built on trust, consistency, and authentic connection.Follow Seaside Skincare on Instagram:https://www.instagram.com/seaside_skincare/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIs your med spa stuck in the "good" zone but you're striving for greatness? You're not alone. Many practice owners hit a plateau, unsure of how to level up. In this episode of Med Spa Success Strategies, we’re diving into seven essential strategies that will help you take your med spa from good to great, creating long-term success and momentum.Running a med spa involves more than offering great services. It’s about refining leadership, operations, and culture to ensure consistent growth. This episode is packed with actionable insights, inspired by Jim Collins’ principles, that will empower you to build a stronger, more efficient practice.You will learn:✅ How level 5 leadership can transform your med spa✅ Why hiring for heart and discipline is the key to a great team✅ The importance of confronting the facts and tracking your numbers✅ How to focus on your sweet spot for profitability✅ Why clear systems and SOPs lead to business freedom✅ How to use technology to accelerate your practice’s growth✅ How the flywheel effect creates unstoppable momentum for your med spaWhether you're just starting out or looking to scale your multi-location practice, this episode will guide you on the path to greatness, helping you build a business that thrives, not just survives.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleDr. Alex Roher, founder of SD Botox (https://sdbotox.com/), joins Ricky Shockley on the Med Spa Success Strategies Podcast to share his journey from practicing anesthesiologist to CEO of a multi-location med spa and wellness brand.In this conversation, Dr. Roher breaks down how he scaled his business from a one-room operation to multiple thriving locations across two states, covering leadership, delegation, KPIs, acquisitions, and the mindset required to grow beyond the treatment chair.In this episode, we cover:✅ The transition from provider to CEO and how to unbrand yourself to scale✅ Why med spas plateau and how to break through with leadership and delegation✅ Building strong teams and culture across multiple locations✅ Key KPIs to track: revenue per hour, Botox waste, and 4-month retention✅ When to hire a COO and how to manage admin overhead✅ Turning Botox clients into wellness clients through HRT and weight-loss programs✅ Freestanding vs. hybrid models and why separation drives success✅ Managing growth and acquisitions✅ The “halo effect” strategy: being the face without being the bottleneck✅ Balancing business growth with family, travel, and mental clarity✅ Leadership mindset: risk tolerance, reframing failure, and learning through iteration✅ How vacations and downtime can spark creativity and new ideasAbout Dr. Alex Roher of SD Botox (https://sdbotox.com/)Dr. Roher is a board-certified anesthesiologist and aesthetics entrepreneur with multiple clinics across California and Texas. Beyond injectables, he focuses on patient optimization through hormone therapy, GLP-1 weight management, and full-spectrum wellness.He also leads Aesthetic Training Academy, a hands-on injector training program designed to help medical professionals enter the aesthetics field with confidence.Follow Dr. Roher on social media:https://www.instagram.com/dralexnosebest/https://www.tiktok.com/@dralexnosebesthttps://www.linkedin.com/in/dr-alex-roher-md-27624413b/Aesthetic Training Academy: https://aesthetictrainingacademy.com/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.In this episode, Lauren and I unpack some of the biggest takeaways from our recent team retreat. Specifically, what actually makes patients choose a med spa.We walked through the entire client discovery process from the ground up, asking: If we were brand-new to aesthetics and looking for a Botox provider, how would we decide where to go? That conversation turned into a powerful checklist for building a strong foundation that every marketing strategy depends on.We cover…✅ The real-world “order of operations” patients follow when searching for a med spa✅ Why your Google Business Profile (reviews, photos, and star rating) can make or break first impressions✅ How to handle negative reviews without hurting your reputation and even turn them into trust-builders✅ What separates a 4.9-star med spa from an average 4.6-star practice (and why it matters)✅ Why your photos, cover image, and office aesthetic directly impact conversions✅ How to use pricing and positioning strategically to attract the right patients✅ Why consistency in branding, team presentation, and target personas matters more than you think✅ The right way to approach before-and-after photos, social media, and personality-driven marketingIf you’ve ever wondered why some med spas consistently attract more new patients, even with similar ads or offers, this episode breaks down the psychology and marketing fundamentals that set top-performing practices apart.They Ask You Answer by Marcus Sheridan: https://www.amazon.com/They-Ask-You-Answer-Revolutionary/dp/1119312973If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleReturn guest Chris Balbi, Director of Marketing & Operations at Meesha Aesthetics (https://www.botoxbymeesha.com/), is back for a deep dive on med spa retention—from loyalty programs and memberships to front-desk rebooking, pre- and post-visit texting, community activations, and a smart balance between AI and personal touch. We get super tactical: real scripts, simple workflows, and low-lift ideas you can deploy this month to increase repeat visits and lifetime value.In this episode, we cover:✅ Why med spa retention beats acquisition on cost and effort✅ The “first car vs. second car” mindset: marketing sells visit one, service sells visit two✅ Pre- and post-appointment text journeys that reduce no-shows and drive rebooking✅ Front desk as revenue engine: open-ended questions, product-of-the-month, rebooking prompts✅ Post-care cards, sample kits, and a 7-day “new client” drip that spotlights other services✅ Loyalty and memberships (“beauty bank” math) that lift member spend and stickiness✅ Promotions that add value instead of discounting core services✅ Building community that retains: book clubs, gym class takeovers, trunk-or-treat, QR “treatment quiz”✅ Provider fit as a retention lever: make it easy to try another injector or aesthetician in-house✅ Extracting real feedback from “B+ experiences” with better questions (not yes/no)✅ Holiday booking strategy: proactive outreach to keep books full at peak times✅ AI with a human touch: where automation helps, where manual wins, and “vibe-coding” simple tools✅ Social cadence that engages: info drops, weekly giveaways, conversation posts that build loyaltyAbout Chris Balbi of Meesha Aesthetics (https://www.botoxbymeesha.com/)Chris is Facebook Blueprint–certified and blends creativity with behavioral psychology to build marketing that drives measurable growth. He studied with Jonah Berger on virality and has spent 14+ years helping scale Meesha Aesthetics. Chris also shares practical insights on loyalty platforms, communications, and operations that med spas can apply immediately.Marketing Magic by Chris Balbi: https://www.amazon.com/Marketing-Magic-Spells-MedSpa-beauty/dp/B0DDQ3R5ZQFollow Chris on Instagram: https://www.instagram.com/balb_a_gram/https://www.instagram.com/botoxbymeesha/Training Resources from Chris: https://www.chrisbalbi.com/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.In this episode, Lauren and I dive deep into the math behind med spa marketing — the five concepts you must understand if you want predictable growth and true ROI.Most practice owners look at marketing as an expense, get caught up in the wrong metrics, or miss the trade-offs that actually drive long-term revenue. This episode breaks it all down and gives you a clear framework to confidently evaluate your marketing investment.We cover…✅ The 5 most common mistakes med spa owners make when measuring ROI✅ How to properly connect ad spend, CAC, and revenue growth✅ The inverse relationship between offer attractiveness and acquisition cost✅ Why focusing only on initial visit revenue (or lifetime value) leads to bad decisions✅ How to factor in retention, client quality, and cash flow for the full picture✅ Why marketing should be viewed as an investment, not an expense✅ Real-world numbers and case studies showing how small CAC improvements can unlock hundreds of thousands in revenueIf you’ve ever asked, “Are my ads really working?” or struggled with the confidence to scale your marketing budget, this episode will show you the math that matters — and how to turn marketing into a predictable growth engine for your med spa.Download our FREE ROI calculator here: https://grow.medspamagicmarketing.com/roi-calculatorEpisodes mentioned: Insider Secrets: https://www.youtube.com/watch?v=1pHvLbz5PG4&t=906sSara Shikhman Interview: https://youtu.be/TbuVceAgX4w?si=XWwiCWahBobfbL5VIf you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleBuilding a strong brand is one of the most powerful things you can do for your med spa, but it is also one of the most misunderstood. Too often, practices focus only on direct response advertising and last touch attribution, missing the bigger picture of how brand equity multiplies results over time.In this episode, I break down why building brand matters just as much as your Facebook, Instagram, or Google ads and how it creates a “flywheel effect” that makes every marketing dollar work harder.You’ll learn:✅ The difference between direct response advertising and long term brand building✅ Why last touch attribution does not tell the whole story of what drives patient growth✅ How brand recognition amplifies the performance of your paid ads✅ Practical ways to start building brand equity through authentic, educational content✅ How to balance measurable short term ROI with long term brand growth strategiesWhen patients seek you out because of who you are, not just because of an ad, you move from chasing leads to creating demand. Done right, this shift can transform your med spa’s growth curve into something exponential.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIs your med spa bringing in strong revenue but you still feel broke at the end of the month? You are not alone. Many owners face this same challenge. In this episode of Med Spa Success Strategies, we are breaking down a simple profit management system that helps you lock in profitability, create predictable cash flow, and finally take home the income you deserve as an owner.Running a med spa is more than chasing revenue numbers. Without the right framework, expenses grow to match your sales, leaving little or nothing left over. This video will show you how to flip the script and put profit first so your business stays stable, scalable, and rewarding.You will learn:✅ Why revenue ≠ profit (and the mindset shift every owner needs)✅ How to set a profit percentage before expenses and stick to it✅ The role of multiple bank accounts in managing cash flow effectively✅ Why weekly or biweekly cash allocations give you clarity and control✅ How to safeguard against payroll creep, device costs, and unnecessary spending✅ Benchmarks for profit, owner’s pay, and cash reserves to aim for✅ How to separate owner’s compensation from business reinvestment so you get paid fairlyWhether you are just getting started or already running a multi-million-dollar med spa, this episode will help you establish a system that makes profitability a habit, not an afterthought.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing