In this episode of Masters of eCom, host Jean Lavigne interviews Amy from PAUME, who shares her journey in the hand sanitizer industry. Amy discusses how she carved out a niche in a crowded market by focusing on new parents and designing intentional products. She emphasizes the importance of staying true to a core audience and avoiding distractions that often derail founders. Discover how Amy's strategic approach to product design, marketing, and channel management propelled her startup to success, even before the pandemic increased demand.

PAUME website: mypaume.com

In this episode of Masters of eCom, host Jean Lavigne sits down with Sue Henderson, founder of Suetables, a leading name in personalized jewelry. Sue shares her remarkable journey from crafting jewelry in her kitchen to managing multiple retail locations and a global online store. She discusses the unique challenges of the e-commerce landscape, the power of community-driven marketing, and the importance of authenticity in brand storytelling. Sue also emphasizes the significance of maintaining a strong connection with customers and adapting to market changes. Tune in to learn how Sue's dedication to quality and customer relationships has fueled Suetables' growth.

Suetables website: suetables.com

In this conversation, Brian Etcovitch, Senior Director of Digital and Social Marketing at Earth Rated, discusses his journey in the pet supply industry, the unique selling propositions of Earth Rated, and the strategies employed to grow the brand in a competitive market. He shares insights on transitioning from e-commerce to digital marketing, the importance of influencer marketing, and the challenges of direct-to-consumer sales.

Earth Rated website: https://www.earthrated.com