Innovating Hand Hygiene: Niche Strategies with Amy Welsman
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Innovating Hand Hygiene: Niche Strategies with Amy Welsman
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About this listen
In this episode of Masters of eCom, host Jean Lavigne interviews Amy from PAUME, who shares her journey in the hand sanitizer industry. Amy discusses how she carved out a niche in a crowded market by focusing on new parents and designing intentional products. She emphasizes the importance of staying true to a core audience and avoiding distractions that often derail founders. Discover how Amy's strategic approach to product design, marketing, and channel management propelled her startup to success, even before the pandemic increased demand.
PAUME website: mypaume.com
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