Many private practice owners think they are saving time by auto-posting the same caption on every platform, but this habit is one of the main reasons your content is not helping you get more clients.

Dietitians, therapists, and other service providers often work hard to create great content, only to post it in a way that has no chance of getting clicks or consults.

When a post is formatted for speed instead of being formatted to work, the results are weak, and the time spent feels wasted.

This episode walks you through week two of the one-hour-a-week marketing plan and shows you how to format your social media posts so they actually help your private practice grow.

You will learn how simple edits can make your posts easier to read, easier to click, and far more effective at sending people back to your website.

Listen in to learn:

• Why formatting your social media posts can make or break your marketing results
• How to avoid the number one repurposing mistake that hurts your private practice visibility
• A simple image creation system can save you hours a month on marketing (5-Minutes Max is my rule!)

You will also hear how many ways to be more effective repurposing your marketing content, which is how you can actually get to where you "do your marketing" in just one hour a week!

This is a practical and realistic episode that helps you clean up your content process and keep your marketing simple while still helping you get more clients.

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~ Thanks for Listening!

If you are ready to save time and make your marketing more effective - maybe even do the marketing for your private practice in just ONE hour a week... then this episode is one to listen to and take notes!

Especially if you're spending too much time on marketing and not seeing the client bookings you want.

Lesson 3 of the Marketing Your Practice in 1 Hour a Week series is all about following that MVP - Minimum Viable Plan for marketing by starting with Week 1 and Hour 1.

Listen in as Kathy walks you through creating an article of your own so you have that base piece that helps you be consistent in marketing your practice or business. She’ll explain how to take the topic you chose to write about and turn it into your first article.

You’ll hear practical tips for writing that article in 30 to 40 minutes, keeping it authentic, and using ChatGPT or other AI tools to get inspired when you feel stuck.

You’ll learn:

• Ideas for writing that make it easy to write a 500 to 700-word article without stress
• Time-saving tips to create all your social media content while you write your article
• Ways to use ChatGPT or AI to solidify your article idea without losing your authentic voice

This episode is for private practice owners who want a clear system to creating marketing content that helps bring in more clients without living on social media.

You will see how simple it can be to create a strong article - your own words that sets up all of your marketing content for whatever type of marketing cycle you follow - monthly, 2 times a month or weekly. And it makes your marketing plan easier to follow and do - so it gets done!

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/168

Click here to send Kathy a text message about this Episode

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~ Thanks for Listening!

Ready for a candid conversation about the real work behind creating some of the most respected and top-ranked online trainings for clinicians and dietitians? If you’ve ever thought about creating a course or training, this episode will give you a real look at what makes one last.

I’m joined by my longtime client, Marci Evans, a Registered Dietitian and Food and Body Image Healer® who owns her own practice but has also built some of the most trusted nutrition counseling and body image courses for dietitians and clinicians around the globe.

We talk about the staying power behind her programs, the ripple effect of teaching others, and why nothing about “passive” income is really passive

Marci also shares a story about being recognized by a former student thousands of miles from home, which is a fabulous reminder of how one course can change the work (and lives) of people you may never meet.

🎧 Listen in to learn:

1. Why purpose - not perfection will give your courses staying power.
2. How the ripple effect of your work can reach farther than you ever expect.
3. What “passive income” really looks like behind the scenes.
   
   

AND… If you’re a clinician or dietitian ready to grow your nutrition counseling and body image skills, Marci’s Annual Fall Training Sale is on through October 20 - you can save 20% at marcird.com/fallsale by using the coupon code CONFIDENT.

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/167

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

If marketing your private practice feels like it eats up hours of your week, you are not alone. Many dietitians, therapists, and other service providers spend too much time creating posts and marketing content that never seem to bring in new clients.

Marketing does not have to take over your life to be effective. It just needs a clear system that keeps you consistent.

This episode is part two of the Marketing Your Practice in 1 Hour a Week series. In part 1, we set the stage by looking at goals, barriers, and the schedule that drives your plan. Now it is time to see the full one-hour plan in action and take your first step to making it work in your practice. Creating Content.

It’s time to create a content marketing plan that connects with clients and keeps your private practice marketing consistent.

Listen in to learn:

• How a simple 4-week cycle makes marketing manageable instead of overwhelming
• Why developing a bucket of content topics brings clarity, consistency, and focus to your marketing
• The easiest way to map out a year of content ideas without starting from scratch

By the end of this episode, you will know how to set up your content buckets with ideas and have a full list of article topics tied to what your clients actually want help with. This is how dietitians and therapists can plan marketing content that connects with clients and keeps your marketing simple.

This will help you stop wasting time on random marketing and start creating content that helps you get more clients for your private practice.

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/166

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Does marketing your private practice feel like a part-time job on top of your full-time job? You spend hours creating posts and chasing likes, yet clients still are not booking. More marketing is not the answer. What you need is a simple plan that helps you stay consistent and effective without taking over your week.

In this episode of Marketing Your Private Practice, you’ll learn how to shift your marketing away from random social media activity and into a system that helps dietitians, therapists, and other practice owners get more clients in just one focused hour a week.

Listen in to learn:

• Why trying to market everywhere at once keeps you from ever making progress
• How two types of content can work together to bring in clients and save you time
• The first decisions you need to make before creating any content, so your plan actually works
  
  

If you are ready to grow your practice without spending hours online every day, this episode will show you how to get started.

Check out the resources mentioned on the shownotes page at: http://marketingyourprivatepractice.com/165

Download your free Marketing Foundations checklist - https://www.pepperitmarketing.com/freechecklist

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Most private practice owners spend hours posting on social media, only to see little to no return. What often gets overlooked is one of the most effective ways to book more clients – referral marketing.

In this episode, Kathy breaks down why referral marketing works so well and the 7 elements of a referral marketing system that help grow your private practice with more clients.

The best part? Referral marketing works so well that the time put in here can give you a higher ROI than all of your other marketing.

Why? Referrals are built on trust. When someone recommends you, that trust is already in place – something online marketing takes much longer to create.

If you don’t have a plan and system for your referral marketing, make a change today!

Listen and learn:

• Why referral marketing brings faster results than online posting
• The key elements that make a referral system successful
• How to stay consistent so referrals keep coming in
  
  

Tune in and discover how to shift your time toward a proven strategy for a referral marketing system for your private practice that helps you get more clients without relying on social media.

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/164

Download Kathy's free Marketing Stats Tracking Template here -

https://www.pepperitmarketing.com/freestats

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Private practice owners often struggle with email marketing and newsletters that get ignored and fail to bring in new clients.

If your emails aren’t generating the consults and bookings you expected, this episode will help you get more ROI from every newsletter you send.

Kathy breaks down what’s missing in many newsletter strategies and shares 5 simple, proven email marketing strategies to boost engagement with your subscribers.Engagement that can grow your client list, too.

Plus, she shares ways to connect with subscribers so you spark more engagement - building that relationship with the people on your email list. A relationship that can lead to things like email replies, then conversations, and even clients.

Listen in to learn:

• How getting personal in your newsletters can lead to real conversations and new clients.
• Why consistency and tracking help you understand what actually engages your audience.
• Five practical email marketing strategies to improve newsletter engagement and get more private practice clients.

This lesson is ideal for dietitians, therapists, and service providers in private practice looking for smart, stress-free ways that don’t involve spending hours a day on social media to fill their client list and grow their practice.

Be sure to check out the resources mentioned, including the free Marketing Stats Tracking Template on our show notes page at http://marketingyourprivatepractice.com/163

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

If you’re sending newsletters for your dietitian business or private practice with a “click here to read more” link… stop.

That one small habit might be breaking the connection with your email list and costing you consults and clients.

In this episode, Kathy C calls out the biggest newsletter mistake private practice owners make - and what to do instead to grow your practice.

Whether you’re a dietitian, therapist, or other service provider, your newsletter has one main goal, and this habit will put a hole in that goal so easy - it ends up making your newsletter a waste of time.

Listen in to learn:

1. Why sending people to your website to “read more” is the very reason your emails aren’t converting to client bookings
2. How teaser-style emails break the entire purpose of sending a newsletter
3. Simple ways to build relationships with your newsletter subscribers that could lead to new clients

If you’re tired of writing emails that lead nowhere and want a simple shift that actually helps you get clients, this episode is the one to listen to.

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/162

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!