Many private practice owners think they are saving time by auto-posting the same caption on every platform, but this habit is one of the main reasons your content is not helping you get more clients.

Dietitians, therapists, and other service providers often work hard to create great content, only to post it in a way that has no chance of getting clicks or consults.

When a post is formatted for speed instead of being formatted to work, the results are weak, and the time spent feels wasted.

This episode walks you through week two of the one-hour-a-week marketing plan and shows you how to format your social media posts so they actually help your private practice grow.

You will learn how simple edits can make your posts easier to read, easier to click, and far more effective at sending people back to your website.

Listen in to learn:

• Why formatting your social media posts can make or break your marketing results
• How to avoid the number one repurposing mistake that hurts your private practice visibility
• A simple image creation system can save you hours a month on marketing (5-Minutes Max is my rule!)

You will also hear how many ways to be more effective repurposing your marketing content, which is how you can actually get to where you "do your marketing" in just one hour a week!

This is a practical and realistic episode that helps you clean up your content process and keep your marketing simple while still helping you get more clients.

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~ Thanks for Listening!

If you are ready to save time and make your marketing more effective - maybe even do the marketing for your private practice in just ONE hour a week... then this episode is one to listen to and take notes!

Especially if you're spending too much time on marketing and not seeing the client bookings you want.

Lesson 3 of the Marketing Your Practice in 1 Hour a Week series is all about following that MVP - Minimum Viable Plan for marketing by starting with Week 1 and Hour 1.

Listen in as Kathy walks you through creating an article of your own so you have that base piece that helps you be consistent in marketing your practice or business. She’ll explain how to take the topic you chose to write about and turn it into your first article.

You’ll hear practical tips for writing that article in 30 to 40 minutes, keeping it authentic, and using ChatGPT or other AI tools to get inspired when you feel stuck.

You’ll learn:

• Ideas for writing that make it easy to write a 500 to 700-word article without stress
• Time-saving tips to create all your social media content while you write your article
• Ways to use ChatGPT or AI to solidify your article idea without losing your authentic voice

This episode is for private practice owners who want a clear system to creating marketing content that helps bring in more clients without living on social media.

You will see how simple it can be to create a strong article - your own words that sets up all of your marketing content for whatever type of marketing cycle you follow - monthly, 2 times a month or weekly. And it makes your marketing plan easier to follow and do - so it gets done!

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/168

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Ready for a candid conversation about the real work behind creating some of the most respected and top-ranked online trainings for clinicians and dietitians? If you’ve ever thought about creating a course or training, this episode will give you a real look at what makes one last.

I’m joined by my longtime client, Marci Evans, a Registered Dietitian and Food and Body Image Healer® who owns her own practice but has also built some of the most trusted nutrition counseling and body image courses for dietitians and clinicians around the globe.

We talk about the staying power behind her programs, the ripple effect of teaching others, and why nothing about “passive” income is really passive

Marci also shares a story about being recognized by a former student thousands of miles from home, which is a fabulous reminder of how one course can change the work (and lives) of people you may never meet.

🎧 Listen in to learn:

1. Why purpose - not perfection will give your courses staying power.
2. How the ripple effect of your work can reach farther than you ever expect.
3. What “passive income” really looks like behind the scenes.
   
   

AND… If you’re a clinician or dietitian ready to grow your nutrition counseling and body image skills, Marci’s Annual Fall Training Sale is on through October 20 - you can save 20% at marcird.com/fallsale by using the coupon code CONFIDENT.

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/167

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!