In this episode, I’m joined by Ingrid Archer, Managing Partner and B2B Marketing Strategist at SPOTONVISION, to discuss what’s new in the ABM world and how AI can supercharge your marketing strategy.

By the end of this episode, you’ll learn:

• Why it’s time to stop calling it Account-Based Marketing, and what to call it instead
• How to integrate ABM into your broader marketing mix without siloing it
• Ingrid’s framework for a winning ABM strategy, from aligning with sales to measuring success
• How to use AI to scale your ABM efforts, without losing your human touch.

If you’re working with complex deals, long sales cycles, or high-value accounts, this episode will help you shift from tactical marketing to deliver real measurable impact.

Don’t miss this episode!

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In this episode, I’m joined by Ekaterina (Sam) Howard, B2B conversion copywriter, for a deep dive into conversion copywriting, and how it can make or break your funnel.

By the end of this episode, you’ll learn:

• How to optimise each page in your buyer journey, from demo requests to homepages
• The importance of aligning customer-facing teams to build messaging that resonates
• Sam’s four-step framework for conversion copywriting: research, draft, test, and measure
• How to get to know your audience beyond demographics, by listening to what they actually say

If you're trying to turn more visitors into customers, this episode is packed with practical insights and strategies you can apply today.

🎧 Listen now!

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In this episode, Natasha Rahman, Group Marketing Manager at Snap, joins me to explore the power of branding and how it can transform your go-to-market strategy.

By the end of this episode, you’ll learn:

• How branding can shorten your sales cycle by building trust and credibility early on
• Why branding and lead generation work better together, not in silos
• The three Cs for a successful campaign: clarity, consistency, customer-centricity
• How to measure the impact of your brand campaigns using metrics like direct traffic, SEO performance, and revenue uplift

If you're building, or rebuilding, a brand, this episode is full of actionable insights.

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How can marketing go beyond lead generation and truly drive revenue growth? In this episode, I sit down with Mark O'Donnell, Principal Revenue Marketing Manager at HubSpot, to unpack the transformative power of revenue marketing. With over 11 years of experience in growth marketing, demand generation, and digital strategy, Mark shares practical advice for aligning marketing with sales objectives to deliver measurable business results.

By the end of this episode, you’ll learn:

• The core principles of revenue marketing and its role in driving revenue.
• How to leverage data to develop impactful, ROI-focused campaigns.
• Practical tips for collaborating closely with your sales teams to develop customer-centric strategies that resonate.

Connect with Mark on LinkedIn

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In this episode, Arnaud, co-founder of The Scalelab and Scalelist, explains how he built a high-impact LinkedIn presence, leveraging content, to connect with nearly 40K followers. Arnaud shares his approach to making LinkedIn work for you: whether it’s building brand trust or guiding prospects through the funnel.

By the end of this episode, you’ll learn:

• Strategies for structuring content effectively at each stage of the funnel
• Tactics for using LinkedIn to generate leads and convert interest into revenue
• Tips for skill-building to achieve long-term results

Connect with Arnaud on LinkedIn

Connect with Orelia on LinkedIn

Hosted on Acast. See acast.com/privacy for more information.