Marketing & Mochas cover art

Marketing & Mochas

Marketing & Mochas

By: Collaborative Studios
Listen for free

About this listen

Marketing & Mochas is the go-to podcast for B2B marketers looking to level up. Each episode delivers real, actionable tips from marketing experts. Whether you’re navigating your first campaigns or refining your strategy, you’ll leave every episode feeling inspired, and ready to reach your full potential. Tune in and let’s brew success together!

Hosted by Orelia Baumel.

Hosted on Acast. See acast.com/privacy for more information.

Collaborative Studios Economics Marketing Marketing & Sales
Episodes
  • EP13. Stop Calling it ABM, With Ingrid Archer, SPOTONVISION

    EP13. Stop Calling it ABM, With Ingrid Archer, SPOTONVISION
    Aug 7 2025

    In this episode, I’m joined by Ingrid Archer, Managing Partner and B2B Marketing Strategist at SPOTONVISION, to discuss what’s new in the ABM world and how AI can supercharge your marketing strategy.


    By the end of this episode, you’ll learn:


    • Why it’s time to stop calling it Account-Based Marketing, and what to call it instead
    • How to integrate ABM into your broader marketing mix without siloing it
    • Ingrid’s framework for a winning ABM strategy, from aligning with sales to measuring success
    • How to use AI to scale your ABM efforts, without losing your human touch.


    If you’re working with complex deals, long sales cycles, or high-value accounts, this episode will help you shift from tactical marketing to deliver real measurable impact.


    Don’t miss this episode!

    Hosted on Acast. See acast.com/privacy for more information.
    Show More Show Less
    34 mins
  • EP12. Copy that Convert, with Ekaterina (Sam) Howard

    EP12. Copy that Convert, with Ekaterina (Sam) Howard
    Jun 26 2025

    In this episode, I’m joined by Ekaterina (Sam) Howard, B2B conversion copywriter, for a deep dive into conversion copywriting, and how it can make or break your funnel.


    By the end of this episode, you’ll learn:


    • How to optimise each page in your buyer journey, from demo requests to homepages
    • The importance of aligning customer-facing teams to build messaging that resonates
    • Sam’s four-step framework for conversion copywriting: research, draft, test, and measure
    • How to get to know your audience beyond demographics, by listening to what they actually say


    If you're trying to turn more visitors into customers, this episode is packed with practical insights and strategies you can apply today.


    🎧 Listen now!



    Hosted on Acast. See acast.com/privacy for more information.
    Show More Show Less
    34 mins
  • EP11. The Power of Branding, with Natasha Rahman, Snap

    EP11. The Power of Branding, with Natasha Rahman, Snap
    Apr 24 2025

    In this episode, Natasha Rahman, Group Marketing Manager at Snap, joins me to explore the power of branding and how it can transform your go-to-market strategy.


    By the end of this episode, you’ll learn:


    • How branding can shorten your sales cycle by building trust and credibility early on
    • Why branding and lead generation work better together, not in silos
    • The three Cs for a successful campaign: clarity, consistency, customer-centricity
    • How to measure the impact of your brand campaigns using metrics like direct traffic, SEO performance, and revenue uplift


    If you're building, or rebuilding, a brand, this episode is full of actionable insights.


    Hosted on Acast. See acast.com/privacy for more information.
    Show More Show Less
    25 mins
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.