Many clients genuinely want to refer businesses they love—but hesitate because they’re afraid the client experience will suffer as you grow. In this Marketing Minute, Paige breaks down why this fear exists and what business owners can do to remove that friction. You’ll learn how validating client concerns, delivering an unforgettable client experience, and rewarding long-term loyalty can increase referrals without sacrificing trust or service quality. Want help building marketing systems that support growth and loyalty? Visit thesocialcounter.co.

Referred clients are some of the most valuable clients you can attract—they spend more, stay longer, and bring new people into your business. In this Marketing Minute, Paige explains why client experience is the foundation of retention and advocacy, and how surveying your customers regularly can help you catch issues before they become patterns. If you want clients who refer you consistently, it starts with delivering an outstanding experience every single time.

Want stronger, simpler marketing systems? Visit thesocialcounter.co.

Ever wondered how likely your clients are to recommend you to friends and family? That’s exactly what your Net Promoter Score—also known as NPS—reveals. In this Marketing Minute, Paige breaks down what NPS is, why it’s the gold standard for measuring customer satisfaction, and how it directly ties to referrals and advocacy. You’ll learn what scores count as “promoters,” what to watch for if your scores dip, and how this simple question can help you understand the overall health of your client experience. Want smarter, simpler marketing strategies that support your business growth? Visit thesocialcounter.co.

Client advocacy is one of the most powerful ways to grow your business and increase retention—yet most small business owners never build a clear system for it. In this Marketing Minute, Paige explains how an advocacy script helps you collect more reviews, more referrals, and more testimonials while rewarding your clients for spreading the word. You’ll learn what an advocacy script is, how to use it, and why creating a simple incentive structure can dramatically increase client loyalty.

Ready to simplify your marketing? Visit thesocialcounter.co.

Welcome to Marketing Minute with Paige C. Clark—the podcast delivering practical marketing advice in 60 seconds, twice a week.

Hosted by Paige C. Clark, a marketing professional with over 10 years of experience across multiple industries, this show is designed for small business owners, entrepreneurs, and beginners who want clarity without overwhelm.

From social media and PR to changing platforms and marketing trends, Paige breaks it all down in plain language and walks you through what actually matters—so you can make confident moves in your business. New episodes drop every Monday and Thursday wherever you listen to podcasts or consume social content.

Learn more about working together at thesocialcounter.co.

There’s one marketing channel that consistently outperforms every other—no matter the industry—and it’s word of mouth. In this Marketing Minute, Paige explains why referrals lead to higher conversion rates, greater client satisfaction, and longer retention than any paid or owned marketing channel. You’ll also learn why word of mouth is so powerful yet difficult to scale, and why business owners need to support it with strong systems instead of relying on it alone.

Want marketing systems that actually support growth? Visit thesocialcounter.co.