Many clients genuinely want to refer businesses they love—but hesitate because they’re afraid the client experience will suffer as you grow. In this Marketing Minute, Paige breaks down why this fear exists and what business owners can do to remove that friction. You’ll learn how validating client concerns, delivering an unforgettable client experience, and rewarding long-term loyalty can increase referrals without sacrificing trust or service quality. Want help building marketing systems that support growth and loyalty? Visit thesocialcounter.co.

Referred clients are some of the most valuable clients you can attract—they spend more, stay longer, and bring new people into your business. In this Marketing Minute, Paige explains why client experience is the foundation of retention and advocacy, and how surveying your customers regularly can help you catch issues before they become patterns. If you want clients who refer you consistently, it starts with delivering an outstanding experience every single time.

Want stronger, simpler marketing systems? Visit thesocialcounter.co.

Ever wondered how likely your clients are to recommend you to friends and family? That’s exactly what your Net Promoter Score—also known as NPS—reveals. In this Marketing Minute, Paige breaks down what NPS is, why it’s the gold standard for measuring customer satisfaction, and how it directly ties to referrals and advocacy. You’ll learn what scores count as “promoters,” what to watch for if your scores dip, and how this simple question can help you understand the overall health of your client experience. Want smarter, simpler marketing strategies that support your business growth? Visit thesocialcounter.co.