Listen to the podcast: https://pod.link/1493136789

Navigating the Journey: Pros and Cons of Different Chiropractic Practice Models; Dr. Kaitlyn Lackey, DC

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie shares her experiences and insights into different animal chiropractic practice models. After starting as a mobile practitioner with low overhead and flexible scheduling, she transitioned to working in various vet offices, appreciating the collaborative care aspect. Recently, she achieved the milestone of opening her own physical office, which allows for more control and a tailored patient experience, albeit with higher overhead and logistical challenges. Dr. Katie discusses the pros and cons of each practice model, emphasizing that each can be rewarding and adaptable to different lifestyles and career goals.

Topics covered in this episode:

• Starting a mobile practice
• Transitioning to vet offices
• Opening a brick and mortar office
• Pros and cons of different practice models

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast?

Please leave us a survey!

A few years after closing his practice, Dr. Jerry Kennedy started Black Sheep DC (now Rocket Chiro). His original goal was to create a resource for new chiropractors. His journey from ignorant new graduate to competent chiropractor was a rough one. It was expensive too. He was hoping he could create some trainings and resources that would help young chiropractors in a way that no one helped him. Basically, he wanted to go back in time and help 24-year-old Jerry.

Over the years, Dr. Jerry has added more services for chiropractors. Honestly, he feels he should have done it sooner, but says he was pretty slow to adapt. Now Rocket Chiro offers websites, SEO, reputation management, and online advertising services for chiropractors along with affordable, practical business and marketing trainings.

Topics covered in this episode:

• Building strong relationships and networking with purpose
• Developing effective marketing strategies
• Getting clear on your ideal client and messaging
• Understanding and confidently sharing your value as a practitioner
• Embracing tools like SEO, social media, and patient education to broaden your reach and build trust.

Links and Resources:

• Learn more about Rocket Chiro
• Find Rocket Chiro on Facebook
• Find Rocket Chiro on Instagram
• Listen to the Rocket Chiropractic Podcast

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast?

Please leave us a survey!

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie discusses the often-overlooked but crucial aspect of being an animal chiropractic provider: the importance of building relationships. She shares her initial misconceptions about the profession and emphasizes the need for business acumen. Highlighting insights from her own experience and observations from shadowing a veterinarian surgeon, Dr. Katie explains how effective communication with clients and other professionals is vital for a sustainable and successful practice. This episode will encourage you to assess your business practices and consider what critical elements you might be neglecting.

Topics covered in this episode:

• Expectations vs. reality of animal chiropractic
• The importance of building relationships
• Insights from other business owners
• Lessons from a veterinary surgeon
• Identifying business bottlenecks

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast?

Please leave us a survey!

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie discusses the importance of not serving every client that is referred to you or that you meet to ensure career longevity and personal well-being. She emphasizes the need for animal chiropractic professionals to identify their ideal clients and avoid taking on those who may drain their energy or resources. Dr. Katie shares personal experiences and offers strategies to help fellow practitioners make more informed decisions about whom they serve and stresses the significance of maintaining a balance between financial needs and personal satisfaction in order to prevent burnout.

Topics covered in this episode:

• The challenge of not serving everyone
• Defining your ideal client
• The importance of chemistry calls
• Strategies for client selection

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast?

Please leave us a survey!

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie discusses the challenges and misconceptions of starting an animal chiropractic business. She emphasizes that business ownership is complex and often requires using negative energy and doubts from others as motivation. Dr. Katie also shares her personal experiences of overcoming skepticism and setbacks, stressing the importance of perseverance and resilience. This episode will help you to channel your own frustrations and obstacles into fuel for success and to understand the realities of building a professional career in animal chiropractic.

Topics covered in this episode:

• The harsh realities of business ownership
• Facing challenges and proving doubters wrong
• Using Dark Side Energy as motivation

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast?

Please leave us a survey!

Dr. McCauley has dedicated her career to improving pets' quality of life. After graduating from Colorado State University, she spent six years in general practice before pioneering the field of Veterinary Rehabilitation. In 1998, she opened the first Veterinary Rehabilitation Clinic and created the first underwater treadmill for dogs. She has taught at the Canine Rehabilitation Institute for 14 years and is certified in Acupuncture, Chiropractic therapy, and Canine Sports Medicine.

As an international lecturer and author, Dr. McCauley has earned several awards, including the 2011 Iams AARV Award and the 2015 AHVMA Holistic Practitioner Award. She also works as a locum at the Louisiana School of Veterinary Medicine.

Dr. McCauley owns Red Tail Rehab, a mobile canine rehabilitation service in North Carolina, and founded Optimum Pet Vitality in 2020. This platform empowers professionals and pet owners worldwide to promote pets' optimal health.

Topics covered in this episode:

• Dr. Lori McCauley's journey with neurodivergence
• Understanding neurodivergence in animal care providers
• Types and traits of neurodivergence
• Empathy and emotional challenges
• Coping mechanisms: masking, camouflaging, and mirroring
• Stress, Health Impacts, and workplace strategies

Links and Resources:

• Learn more about Dr. McCauley’s courses through her website, Optimum Pet Vitality
• Find Dr. McCauley on Facebook
• Find Dr. McCauley on Instagram
• Find Dr. McCauley on YouTube

Online Testing for ADHD

• Mental Health America
• HealthCentral
• PsychCentral
• Clinical Partners
• Attention Deficit Disorder Association
• Not diagnostic – talk to a Medical Professional

Tests for Autism and Neurodivergence

• Embrace Autism Tests (AQ-10 (short Autism Quotient), AQ (Autism Quotient), Empathy Quotient, RAADS, Aspie Quiz, CAT-Q (Camouflaging Autistic Traits Questionnaire), Toronto Alexithymia Scale, Toronto Empathy Questionnaire)

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast?

Please leave us a survey!

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie talks with Dr. Francisco Maia. He is originally from Brazil, moved to the U.S. in 2005, and earned a B.S. in Exercise Science from IUPUI in 2009, graduating with top honors. He then obtained his Doctor of Physical Therapy degree from the University of Pittsburgh in 2012, where he and his wife adopted their first dog, Ringo.

After working in orthopedics and sports medicine, he combined his expertise with his passion for animals, earning his canine rehabilitation certification in 2015. In 2017, he founded TheK9PT, initially as a mobile practice to improve access to canine rehabilitation. By 2020, the business expanded into a hybrid model with in-home and in-clinic sessions in Irving Park, Chicago.

A leader in the field, Dr. Francisco mentors other canine therapists, teaches at the Canine Rehabilitation Institute and serves as President of the APTA’s Animal Physical Therapy Special Interest Group.

Topics covered in this episode:

• Francisco’s transition from human physical therapy to canine rehabilitation
• Overcoming challenges in client acquisition and pricing services
• Balancing direct-to-consumer marketing with veterinary referrals
• Leveraging Google and the 7% rule for lead generation
• Building and scaling a mobile and clinic-based business
• Tracking metrics, differentiation, and networking for successFrancisco's journey into canine rehab

Links and Resources:

• Visit the K9PT Academy website to learn more
• Visit TheK9PT website
• Find TheK9PT on Facebook
• Find TheK9PT on Instagram
• Find TheK9PT on YouTube

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast?

Please leave us a survey!

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie discusses the importance of building strong relationships with veterinarians to offer the best care for animal patients. She shares her journey as an introvert in the field, tips for effective communication, and successful call scripts with veterinarians. Emphasizing teamwork and open communication, Dr. Katie provides practical advice for new animal chiropractors looking to grow their practice and foster professional networks.

Topics covered in this episode:

• The importance of building relationships with veterinarians
• Overcoming introversion in business
• Effective communication strategies
• Call scripts for building your network

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast?

Please leave us a survey!