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Make It Pretty Please

Make It Pretty Please

By: Felix Kilbertus Wolfgang Philipp
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Summary
Conversations on the strategic questions shaping automotive design, brand relevance, and the future of mobility. Hosted by Felix Kilbertus and Wolfgang Philipp.Felix Kilbertus, Wolfgang Philipp Economics Marketing Marketing & Sales
Episodes
  • When Should Leaders Ignore the Data?
    Nov 1 2026

    When should leaders trust their judgment over the data? From the Volkswagen Beetle to Tesla, we explore why even reliable data can lead to the wrong decisions – and why shaping the future sometimes requires the courage to challenge it.


    Explore the ideas behind this episode on our website: make-it-pretty-please.com/s3e4-when-should-leaders-ignore-the-data

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    54 mins
  • Why Are Mediocre Products the Result of Good Decisions?
    Oct 18 2026

    Why do good decisions so often lead to mediocre products? Cutting costs, improving efficiency, and optimizing margins may all make perfect sense individually – yet together, they can strip products of what makes them special. We explore why carmakers get trapped in this logic, and what it takes to make bolder decisions that create real value for customers and brands.


    Explore the ideas behind this episode on our website: make-it-pretty-please.com/s3e3-why-good-decisions-lead-to-mediocre-products

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    1 hr and 4 mins
  • Should Customer Clinics Guide Design Decisions?
    Oct 4 2026

    Can customer clinics really tell us which design is right? Customer feedback can reveal real problems and test clear hypotheses – but when it starts defining direction, it can turn uncertainty into consensus rather than better decisions.


    Explore the ideas behind this episode on our website: make-it-pretty-please.com/s3e2-should-customer-clinics-guide-design-decisions

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    57 mins
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