In this vibrant episode of Make It Count, we sit down with the magnetic and visionary Hala Bissada — award-winning event producer, passionate storyteller, and the creative force behind Spirit of Niagara — for a conversation that's equal parts inspiration, honesty, and pure joy.
With 25 years of international event production under her belt, Hala has seen it all — from world-class stages to the hard lessons of building a business without a roadmap. Now she's channeling everything she's learned into something deeply personal: a brand-new venture dedicated to showcasing the hidden magic of the Niagara Region through immersive, soulful experiences that are unlike anything else out there.
We dive into the story behind Spirit of Niagara, the upcoming Glow in the Vines event, and why Hala believes the world needs more moments to simply pause. We get into the real side of entrepreneurship — knowing when to fire a client, leading with emotion, and why saying "hell yes" or "hell no" might be the most important business skill no one talks about. We also explore the unexpected role AI tools are playing in modern business, and how genuine connection — at networking events, dinner tables, and everywhere in between — continues to be the greatest currency of all.
Rooted in creativity, purpose, and a deep love for the Niagara Region, this episode is a reminder that building something meaningful takes courage, community, and the willingness to honor your own vision even when it's hard.
If you're an entrepreneur, a creative, or someone who believes that joy and intention belong in business just as much as strategy and hustle, this episode will leave you fired up and ready to say yes to the things that truly matter.
Connect with Spirit of Niagara
Website: spiritofniagara.ca
📘 Facebook: spiritofniagara
📸 Instagram: spiritofniagara
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