In this inspiring episode of Make It Count, host Michelle Latocha sits down with Jeff Joseph, longtime basketball coach and Corporate Partnership Manager at the Niagara River Lions, for a powerful conversation on leadership, parenting, and the culture of youth sports.

Together, they reflect on Jeff’s 30+ year journey in coaching, the lessons he’s learned working with athletes of all ages, and the importance of raising coachable, resilient kids in today’s ever-changing world. From hilarious stories on coaching his own children to the behind-the-scenes grind of building a championship team, this episode is a deep dive into what it means to lead with integrity, heart, and a whole lot of fun. Whether you're a parent, coach, or sports fan, this is a conversation you don’t want to miss.

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Website: Niagara River Lions | ⁠https://www.riverlions.ca/

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