After 26 years in the mortgage business, Cory Byrne was stuck at $250K/year—successful but maxed out. She worked long hours, didn’t have control of her day, and had never asked for business... not once. That all changed when she joined the Mortgage Marketing Animals community.

In this episode of Loan Officer Breakfast Club, Cory shares exactly how coaching and Bootcamp helped her leap from 12 closings in June to 20 in July—and then explode to 38 in August. The turning point? Being surrounded by a group of loan officers who were focused, consistent, and committed to growth.

If you're closing under 10 loans a month and wondering how to finally break through, this is a must-watch.

Want to see what this could look like for you? Book a free call with the MMA team here: http://freedomplanningcall.com/

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

In this episode of the Loan Officer Breakfast Club, Owen Lee drops a fascinating bombshell about the bond market’s reaction to a recent court ruling against Trump-era tariffs. Just five months ago, tariffs were feared as inflation accelerants. But now? The market wants them.

Owen explains why tariffs—once seen as a drag—are now embraced by investors. The logic: tariffs bring in massive revenue without spiking inflation, meaning the government can borrow less, which keeps interest rates in check. It's a complete 180 from earlier this year, and loan officers need to understand how this perception shift could impact rates and messaging to clients.

If you're trying to get ahead in this market, you can't afford to miss this kind of economic insight.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

In this episode of the Loan Officer Breakfast Club, Steve Kyles and Carl White challenge loan officers to stop playing small and start planning big for the next 90 days. With only 33% of the year left, they ask one powerful question: "Where do you want to be in your business 90 days from now—with zero limitations?"

But this isn’t just about goal-setting. It’s about taking action. Steve breaks down the real reason most LOs don’t hit their targets—it’s not about knowing how to do it, it’s about identifying what would need to be different to get there. Carl shares a practical, pen-and paper strategy for unlocking 20 ways to generate daily referrals and hit your volume goals consistently.

If you want to finish the year strong, watch this now and start mapping out your success.

Schedule your planning call at: FreedomPlanningCall.com

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

In today’s show, Chris Johnstone revealed something big—a new tool that lets loan officers offer real estate agents a completely done-for-you listing podcast. It's a brilliant strategy: instead of chasing agents, you're bringing them real value they actually want.

This turnkey podcast system is designed to help agents stand out, attract more listings, and grow their brand—while positioning YOU as the hero who made it happen. No tech headaches, no editing, just plug-and-play value you can deliver immediately.

Want to become the most valuable contact your agents have?

Check out the new platform here: http://listingpodcast.com/

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

In today’s Loan Officer Breakfast Club, Chris Johnstone unveiled an exciting new way to help agents promote their listings using AI Voice Agents.

Here’s the big idea:

• Each listing gets its own AI-powered phone number.

• When prospects call, the AI answers every time, provides details about the property, checks in open house visitors, and even answers common questions.

• The AI captures all lead info, qualifies buyers, and syncs directly into the CRM.

• From there, the automated follow-up system takes over—sending updates, booking appointments, and flagging pre-approved buyers for the listing agent.

Agents testing this were blown away by how real the conversations felt and how seamlessly the system kept them in control of their leads. For loan officers, this is a powerful way to bring tangible value to listing agents while putting yourself at the center of the relationship.

Want to learn more or sign up? Visit https://bit.ly/ailistinglaunch

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

Is a Fannie-Freddie merger on the horizon? In this episode of the Loan Officer Breakfast Club, Owen Lee unpacks the surprising movement inside the Treasury and FHFA suggesting a renewed push to combine the two mortgage giants. He outlines how the idea once considered dead—has resurfaced with discussions around efficiency, cost-saving, and the streamlining of secondary market functions.

Owen walks through what this could mean for lenders, from pricing changes to risk management, and shares what loan officers should be watching now. If the GSEs are headed for a major structural shift, you'll want to know how it impacts your business before it happens.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

In today’s episode, we sat down with Justin Hubbert from Park Place Finance to talk about something every loan officer should be paying attention to right now—speed and product mix. Justin breaks down the types of private lending products Park Place offers, including DSCR, fix and flip, bridge, and construction loans—emphasizing how their fast turn times and flexible underwriting give LOs a competitive edge in today’s market.

What really stood out is how Park Place approaches lending with an investor mindset—skipping tax returns and DTI in favor of real world experience. That means more approvals, quicker closes, and a chance to expand your business into investment and construction deals others might be missing. If you're looking to grow your pipeline and offer something different than just conventional products, this is a must-watch.

Learn more or connect with Park Place Finance here:
http://workwithparkplace.com

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

Want to make your Realtor calls more effective and finally get your MoveTube marketing dialed in? In this episode, Katie Lewis joins the Breakfast Club to show loan officers how she can help manage and optimize your MoveTube account while sharpening your marketing materials. If you’re serious about making a professional impression with agents, she’s the person to talk to. Schedule a strategy call at http://gotokatie.com.

We also revealed the powerful 12-week a la carte Realtor value item list—an exclusive follow-up system that gives you exactly what to say, send, and do to stay top-of-mind with agents. It's only available via a strategy call at http://dailysuccessplan.com.

If you want better marketing, better conversations, and better Realtor results, this one’s for you.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com