Summary and important notes: createandearn.com/sm

After running 12 businesses all over the world, Moe Choice settled on helping solopreneurs build their's without the need for investors... and using only 1 platform to market his own business...

LinkedIn.

Why? That's what we tried to find out in this episode.

Follow Moe: https://www.linkedin.com/in/moechoice/

Follow Fran: https://www.linkedin.com/in/francallado/

Chapters

00:00 Intro

02:02 Transitioning to LinkedIn for Marketing

03:54 Building a Hospitality Consultancy

06:40 Adapting to the Pandemic and Online Learning

08:42 Understanding Client Niches and Pain Points

11:42 The Importance of Human Behavior in Business

13:33 Strategies for Effective Outreach on LinkedIn

15:40 The Future of LinkedIn Marketing

24:47 The Motivation Behind Content Creation

26:17 Understanding Warm Leads and Engagement

28:59 The Importance of Personalization in Outreach

31:31 Building Genuine Connections

33:07 The Principle of Giving Before Asking

35:37 Making Prospects Feel Seen and Safe

38:13 Understanding Human Behavior in Marketing

40:10 The Importance of Owning Your Audience

42:32 Valuing Your Skills as a Solopreneur

45:24 The Power of Asking for Help

Summary and important notes: createandearn.com/smMarketing is changing. If your business is not publishing video in 2025, you need to hear this conversation!Evgeny's YouTube Growth Kit: Use coupon code «FRAN100» to get access for free - https://evgenymaximov.com/youtuber-essential-kit/Follow Evgeny: https://www.linkedin.com/in/evgeny-maximov/Follow Fran: https://www.linkedin.com/in/francallado/Chapters00:00 Intro01:40 Video on LinkedIn...02:29 The Importance of Video for Founders05:10 Overcoming the Fear of Recording Videos07:59 Tools and Techniques for Video Production10:37 Creating Engaging Video Content13:11 Maximizing Video Reach Across Platforms15:52 The Role of AI in Video Editing18:33 Building Trust Through Video Content21:06 Streamlining Video Production for Founders23:34 Defining Goals for Content Creation25:44 The Power of Long-Form Content on YouTube28:30 The Importance of Video Packaging31:45 Repurposing Content Across Platforms33:23 Leveraging Video for Lead Generation43:53 Overcoming Reluctance to Create Video Content

Summary and important info: createandearn.com/sm

There's one secret to attracting the right audience. Those who'll buy from you every time. In this episode, Stacy Eleczko goes into the details of what it is and how to use it in your business.

Follow Stacy: https://www.linkedin.com/in/copybystacy/

Stacy's Newsletter: https://stacy-eleczko.kit.com/f82d46769a

Follow Fran: https://www.linkedin.com/in/francallado/

Summary and important notes: https://createandearn.com/sm

Finn McKenty never intended to be a YouTuber, he just wanted to solve a visibility problem. In this episode he reveals what got him into YouTubing and why he left everything behind to publish only on LinkedIn.

Follow Finn: https://www.linkedin.com/in/finnmckenty/

Follow Fran: https://www.linkedin.com/in/francallado/

Summary and important notes: https://createandearn.com/sm

Kevin Dowling's complete playbook to building a successful coaching business for which clients pay him thousands. He gave it away here for free!

Follow Kevin: https://www.linkedin.com/in/kevin-dowling-communication-coach/

Follow Fran: https://www.linkedin.com/in/francallado/

Summary and Important Notes: https://createandearn.com/sm

LinkedIn Attraction Tool: https://francallado.com/linkedin-las

These are the 4 easiest strategies to use on LinkedIn to start signing clients as soon as next week and grow consistently.

Follow Fran: https://linkedin.com/in/francallado

Chapters

0:00 Intro

1:58 Method 1

7:04 Method 2

8:56 Method 3

10:58 Method 4

13:03 Algo Update

Important notes: https://createandearn.com/sm

From working with some of the biggest names on LinkedIn to growing his own following past 70,000 whilst building his LinkedIn coaching, in this episode, Nick reveals what he did and how he'd do it again.

Follow Nick: https://www.linkedin.com/in/nbroekema/

Follow Dana: https://www.linkedin.com/in/dana-daskalova/

Follow Fran: https://www.linkedin.com/in/francallado/

Chapters

00:00 Introduction and Overview of LinkedIn Marketing Mastery

02:40 Understanding Content Design on LinkedIn

04:57 The Importance of Visibility on LinkedIn

07:54 Convincing Established Businesses to Engage on LinkedIn

12:03 The Reality of Lurkers on LinkedIn

14:51 Quick Tips for Gaining Visibility on LinkedIn

15:47 The Value of Consistency in Content Creation

21:54 Framework for Leveraging LinkedIn for Business

29:24 Transitioning from Content to Sales Calls

30:54 Navigating Organic Reach Challenges on LinkedIn

41:01 Evolving Content Strategies

44:32 Leveraging AI in Content Creation

51:14 Building Credibility as a Newbie

Notes and step-by-step breakdown: https://createandearn.com/sm

We're breaking down the 4-step system on how to use your LinkedIn activity as an automated machine to sign clients.

Follow Dana: https://linkedin.com/in/dana-daskalova

Follow Fran: https://linkedin.com/in/francallado

Chapters

00:00 Ineffective Lead Generation on LinkedIn

02:17 Case Study Breakdown: The Four Steps

04:34 Creating an Irresistible Lead Magnet

06:49 Building a Simple Landing Page

09:45 Automating the Follow-Up Sequence

12:18 Leveraging Your Email List for Sales

15:03 Expectations and Results from the System