Summary and important notes: createandearn.com/smAfter running 12 businesses all over the world, Moe Choice settled on helping solopreneurs build their's without the need for investors... and using only 1 platform to market his own business...LinkedIn.Why? That's what we tried to find out in this episode.Follow Moe: https://www.linkedin.com/in/moechoice/Follow Fran: https://www.linkedin.com/in/francallado/Chapters00:00 Intro02:02 Transitioning to LinkedIn for Marketing03:54 Building a Hospitality Consultancy06:40 Adapting to the Pandemic and Online Learning08:42 Understanding Client Niches and Pain Points11:42 The Importance of Human Behavior in Business13:33 Strategies for Effective Outreach on LinkedIn15:40 The Future of LinkedIn Marketing24:47 The Motivation Behind Content Creation26:17 Understanding Warm Leads and Engagement28:59 The Importance of Personalization in Outreach31:31 Building Genuine Connections33:07 The Principle of Giving Before Asking35:37 Making Prospects Feel Seen and Safe38:13 Understanding Human Behavior in Marketing40:10 The Importance of Owning Your Audience42:32 Valuing Your Skills as a Solopreneur45:24 The Power of Asking for Help

Summary and important notes: createandearn.com/smMarketing is changing. If your business is not publishing video in 2025, you need to hear this conversation!Evgeny's YouTube Growth Kit: Use coupon code «FRAN100» to get access for free - https://evgenymaximov.com/youtuber-essential-kit/Follow Evgeny: https://www.linkedin.com/in/evgeny-maximov/Follow Fran: https://www.linkedin.com/in/francallado/Chapters00:00 Intro01:40 Video on LinkedIn...02:29 The Importance of Video for Founders05:10 Overcoming the Fear of Recording Videos07:59 Tools and Techniques for Video Production10:37 Creating Engaging Video Content13:11 Maximizing Video Reach Across Platforms15:52 The Role of AI in Video Editing18:33 Building Trust Through Video Content21:06 Streamlining Video Production for Founders23:34 Defining Goals for Content Creation25:44 The Power of Long-Form Content on YouTube28:30 The Importance of Video Packaging31:45 Repurposing Content Across Platforms33:23 Leveraging Video for Lead Generation43:53 Overcoming Reluctance to Create Video Content

Summary and important info: createandearn.com/sm

There's one secret to attracting the right audience. Those who'll buy from you every time. In this episode, Stacy Eleczko goes into the details of what it is and how to use it in your business.

Follow Stacy: https://www.linkedin.com/in/copybystacy/

Stacy's Newsletter: https://stacy-eleczko.kit.com/f82d46769a

Follow Fran: https://www.linkedin.com/in/francallado/